Paul Guillemin’s Post

Today PathFactory announced it has acquired Uberflip, the leading content experience platform! 🚀🚀🚀🚀🚀 This is huge: we’re combining two longtime leaders in the space to work towards a single mission: to help marketers stop guessing about their content. We couldn’t think of a better time to join forces—buying journeys are more confusing than ever, and we know from research that 77% of buyer journeys happen before the buyer even reaches out to sales. The future of B2B buying experiences depends on self-service—and together we’ll change the game.We can’t wait to start showing our customers even more value. Our CEO Dev Ganesan has more details in his latest blog. Head to the comments to get the link.

Happy Tuesday, Pygmalions! This week, we're diving deep into the B2B SaaS landscape in Latin America. Join us as we unpack the latest findings from the "State of SaaS LatAm 2024" report by SaaSholic, shedding light on how this dynamic sector is shaping up against global trends, particularly those in the US. 🌍 Latin America A Growing Hub for SaaS Innovation 📈 The B2B Revolution in LatAm: The real opportunity in LatAm lies in the potential for a B2B revolution, special for vertical-focused solutions. 🤖 AI Challenges in LatAm vs. Adoption in the US 💡 Efficiency Mindset in LatAm SaaS 🔍 This Week's Spotlight: Daniel Blandón, Co-founder and Managing Partner at Simma Capital. Felipe Garzón, Co-founder and CEO of SpyBee Whether you're an investor, founder, or enthusiast, our newsletter has something for you.

Gong is one of the fastest-growing SaaS companies in history to hit $100M in ARR. Its revenue intelligence software is used by over 4,000 customers, including big hitters like Snowflake, Shopify and HubSpot. On the latest on In Depth, First Round Partner Todd Jackson sits down with Gong’s co-founder and Chief Product Officer Eilon Reshef to trace back through his company’s lightning-fast journey to extreme product-market fit. Here’s a sneak preview of their convo: 🔸Why Eilon was so bullish on recording sales calls 🔸How Gong knew they had product-market fit 🔸The importance of design partners 🔸Expanding into multi-product offerings 🔸Lessons from riding the AI wave since 2015 🔸The future of AI in B2B sales efficiency

I am always amazed when someone discovers whitespace in B2B SaaS that is eligible for pre-seed funding. It's interesting to see that Chiratae Ventures led Pre-Seed round for Pepsales. Pepsales is trying to help B2B SaaS companies improve their sales by creating personalized product demos using AI and ML. The pain point they are trying to address is that most demos don't impress buyers because they tend to be generic and one-size-fits-all. Congrats Ajay Singh and Abhinandan Sahgal! Source: INC42, Entrackr, VCCircle #VentureCapital #B2BSaas

Spaces are filling up fast for tomorrow's webinar - Leveraging North Star Metrics to Grow B2B SaaS Products! We've worked on a range of exciting strategy projects this year, and the North Star Metric has proved to be one of the most important aspects to incentivise and increase customer value. During the webinar, we'll define exactly how framing your product strategy around a North Star helps: ⭐️ Overcome growth plateaus - both established + startup companies ⭐️ Prioritise activities for the best ROI ⭐️ Give growth and product teams teams a single goal to innovate focused solely on customer value Event Details: Title: Leveraging North Star Metrics to Grow B2B SaaS Products Date: Thursday, September 26 Time: 2:00 PM - 3:00PM CET Hope to see you there. Registration in first comment 👇 #product #productmarketing #b2bsaas #innovation #digitalproduct

Any product folks attending B2B Rocks 🎸 Sept. 25-26, Paris ? I’ll be there and excited to connect with fellow #SaaS professionals to explore the latest trends in our space. Looking forward to some insightful product talks: 👥 User-Led Growth: The Next GTM Strategy for SaaS by Stefan Bader and Gaëtan G. 💼 The State of AI at Work by Sanj Bhayro 📚 Benchmark & Innovations to Automate Your User Documentation with AI by Axel Aigret 🚀 🔄 PLG vs Sales-Led: Choosing the Right Motion and What It Implies by Enzo Avigo and Matthieu PINAULDT See you there! 👋 #B2BRocks

Here’s how it fixed my chaotic launches: By setting clear decision points, we avoided last-minute panics and gained executive confidence. 🎯 Schedule a discovery call to learn more: https://lnkd.in/ehGczF6T #ProductLaunch #B2BSuccess #LaunchGovernance #launch #productmarketing #productmanagement #b2bmarketing

⭐ B2C DIGITAL FOUNDERS ⭐ This week, I’ve been diving into B2C digital products. One thing we’ve discussed as a team is the value of truly experiencing these products ourselves. Spending time engaging with a product allows us to uncover that “magic” that makes it stand out... If you’re building a B2C digital product (or know someone who is), I’d love the chance to try it out firsthand! Drop a comment below... #B2Cstartup #B2Cfounders

Keyzii is about to pivot in a big way, and it finally feels like we've found our runway. I made almost every classic mistake a new SaaS founder could make. This experience has taught me why finding great co-founders or team members to build something with is crucial. They hold you accountable, cut through the nonsense, and you build each other up as you move towards your goal. It's fantastic to be on this journey with you, bro Sergio F. We'll share more about where keyzii is heading soon, but here's a teaser: for the first 12 High-Growth B2B SaaS companies that join our upcoming new offer, it's going to be an incredible journey together. We're revolutionising how high-growth SaaS companies manage their customer journey—from lead qualification to seamless onboarding—using our advanced, patented technology. Picture having a custom & smart onboarding platform built specifically for your business, without the astronomical costs and years of development. That's exactly what we're offering. Stay tuned for more details on how we're transforming client onboarding and why the first 12 companies to join us will be part of something truly extraordinary. #SaaS #CustomerOnboarding #B2B #StartupJourney

Once again First Round Capital has taken the fog of startup life and turned it into a clear tactical framework you can use to debug and find (and re-find) product-market fit. If you're an early B2B founder, today is the last day to apply to their free 14-week intensive that goes deeper than what's covered in the material here: https://lnkd.in/gewUC5EC