Senior Automotive Media Strategist at Effectv | The Best of Digital, The Power of TV.
Best Device for Ad Recall? 📺 TV Screens Drive the Highest Ad Recall of ALL Devices #tv #advertising #effectvinsights #marketing #localadvertising
Let's talk about ad recall. Of course, stand out creative is important. But, as video advertising has become more fragmented over the years, advertisers can't forget to consider the environment in which the ad is viewed when placing media buys. Recent data from Thinkbox reveals that context is key in video advertising recall. They found that people are more likely to remember ads viewed on televisions versus other devices in the home. Here are a few more key points: ➡️ Ad recall increases by 23% when viewed in a group setting ➡️ The right in-home advertising context can increase ad recall by up to 6.3x ➡️ High quality, professional video content drives 60% higher ad recall than non-professional content We can help get your brand's message on TVs, and those second and third screens in the home, to ensure your ads have the biggest impact possible. Send us a DM or drop a comment if you'd like to chat about your advertising goals! 🔗 Link to the full study: https://lnkd.in/g_fjMsTf #videoadvertising #mediabuying #adrecall #advertising #television #OTT
