How to hire smart creative people for social ads

Friendly reminder that not everyone who works in social wants a public profile, to scale their account, or to create content in their free time. An SMM’s personal account is NOT a direct reflection of their work. Start seeking out brand accounts they’ve managed 💡 #socialmedia #socialmediamanager

If you're not posting on social, you're invisible. 🔍 Nobody’s reading newspapers. 📺 Nobody’s watching TV. To stay relevant, you need to build your personal brand with a consistent and engaging presence on all social platforms. That requires a system, or a talented team that built one already: How Our Viral Short Form Video System Works: 📅 Quarterly Content Planning and Shooting: We know your time is valuable, so all we ask is 4 hours every 3 months. 🎬 Efficient Content Creation: We capture enough footage for 3 months in just one shoot. 📈 Consistent Posting: Our team edits and posts 5 times a week across TikTok, Instagram, YouTube, Twitter, LinkedIn, and more. 🔥 Virality built in: Most of out clients go viral (100k+ views) within 60 days of posting We've generated over 160 MILLION organic views for our clients - without spending a single penny on ads (though our videos do make great ads). If that sounds like something you need for your business - find out more and apply to work with us at shortformmedia.co

#socialmediamarketingtips When I first started using Facebook for my business, I quickly realized that just posting wasn’t enough. With so much content on the platform, I needed to find ways to make my posts stand out and truly connect with people. Take the time to understand who your followers are and what they care about. Are they looking for tips, inspiration, or entertainment? By knowing your audience, you can tailor your content to meet their needs. Everyone loves a good story, and Facebook is the perfect place to share them. Instead of just promoting a product, I tell stories about how my services have made a difference in someone’s life. This makes the content more relatable and memorable. People connect with stories emotionally, and that connection can lead to stronger engagement. Creating engaging content on Facebook isn’t about following a strict formula; it’s about connecting with your audience in a way that feels real and meaningful. By focusing on your audience’s needs, using strong visuals, telling stories, and being consistent, you can make your content stand out and build a stronger connection with your followers. #entrepreneurs #smallbusinessowners #contentmarketingtips #connections

Instagram CEO Adam Mosseri has revealed that how many shares your posts get is the most important factor in boosting your reach 📲 “More important than watch time or like and comment counts is send rates, [and] generally, I think the rate is more important than the count. The number of sends per reach, the number of likes per reach, the number of comments per reach. But sends per reach correlate more, in my experience, with overall reach than anything else" So let’s break down a few ways you get more shares on your posts👇 💬 Include a CTA (Call-to-action) asking the viewer to share your content with a friend 🤩 Create content that evokes a strong emotion, whether it’s humor, nostalgia, or inspiration 💡 Create content that provides a lot of valuable information 📈 Track which of your posts get the most shares in your Analytics, and adapt your strategy accordingly

Here's an example of how you can turn a positive client review, into a social media post. You can do this with both written or video reviews, and the beauty is... for you, it's "Social Proof" of real people sharing their experience of working with you, AND you are promoting THEM at the same time. It's win/win. Are you asking for reviews and turning them into content?

Am I the only one who dislikes "stories" for pages? Those circles at the top of IG & FB seem appealing for small businesses due to their ease of creation and fact they go away after 24 hours. However, they offer the smallest chance of reaching new followers. In a recent content audit I performed, a page posted 34 times on the feed, 216 stories, and 23 reels in the past month. Surprisingly, it took over 200 stories (7+ daily) to reach just 25% of the audience compared to regular posts and reels. Clearly, posts and reels have a much higher impact potential. Stories barely engage with "non followers," making them less effective. Instead of investing time in numerous stories, consider creating reels. For small businesses with limited time and resources, focusing on reels can be more beneficial. #SocialMediaMarketing #ContentStrategy

Either you’re building a brand on LinkedIn, Instagram, Facebook, TikTok, or you’re leaving money on the table. Take dentists—every town has plenty. They all fix teeth. But the ones with the most clients have a social media following. The ones working with celebrities create social media content. Not every video will go viral, but if just one or two videos get 2 or 4 million views, you’ll make more sales that year than ever before. Isn't it worth a gamble? Create content on all platforms: Instagram, TikTok, Facebook, LinkedIn, X, and YouTube. Share helpful tips, showcase your service or product, and when you start making more money, you can hire someone else to do your content for you.

Estate agents, are you struggling to get your Facebook or Instagram content noticed? The key lies in sparking engagement first. Without likes, comments, and shares, your content might not reach its potential audience. But there's hope with three simple strategies I'll share. 👉 Ask for Engagement: Use clear call-to-actions like "save this post" or "comment your thoughts" to encourage interaction directly. 🕒 Timing Matters: Share your content when your followers are most active to catch their attention right away. This aligns with Instagram and Facebook's algorithm, helping your posts get noticed quicker. 💡 Captivate Your Audience: Make your posts and stories engaging so that people want to stay. Add intriguing captions, use subtitles for videos, and create carousels to keep followers swiping for more. By engaging your audience from the start, you increase the chances of your content being promoted by Instagram and Facebook itself. Let's not just post content; let's create connections and make every post count!

Estate agents, are you struggling to get your Facebook or Instagram content noticed? The key lies in sparking engagement first. Without likes, comments, and shares, your content might not reach its potential audience. But there's hope with three simple strategies I'll share. 👉 Ask for Engagement: Use clear call-to-actions like "save this post" or "comment your thoughts" to encourage interaction directly. 🕒 Timing Matters: Share your content when your followers are most active to catch their attention right away. This aligns with Instagram and Facebook's algorithm, helping your posts get noticed quicker. 💡 Captivate Your Audience: Make your posts and stories engaging so that people want to stay. Add intriguing captions, use subtitles for videos, and create carousels to keep followers swiping for more. By engaging your audience from the start, you increase the chances of your content being promoted by Instagram and Facebook itself. Let's not just post content; let's create connections and make every post count!

80% of the power of an ad is the hook 👇 80% of our time should be focussed on writing the hook. 80% of writing a compelling hook is the research behind the scenes. I can’t stress enough how important the hook of the ad is and it makes perfect sense too. People are constantly speed scrolling on social media whether it’s Facebook, TikTok Or Instagram. Your hook is literally what’s going to stop them and compel them to watch the rest of the video. I’d love to know what hooks have worked really well for you guys. Comment them below ⬇️