Omkar Nagwekar’s Post

80% of bad ad accounts are failing due to bad Media buying Whereas in good ad accounts, the success rate attributed to media buying is 20% only. Media buying is the real 80/20 component of the Ad account. It becomes super important for bad accounts, while in good accounts it has become less and less important over time

A mini story about Media Buying Take care of your Ad Account It's just Part 1. Follow and share for more. #facebookads #facebookads2024 #mediabuying #adaccount #adspolicy #bakunawadigital

Sometimes, it’s easy to get distracted by random ad placements that seem appealing but fail to deliver results. Smart brands know where to look—Professional Media Buying Services that ensure every dollar spent hits the right target. 🎯 Make the switch to smarter strategies today and watch your ROI skyrocket! 🚀 #MediaBuyingServices #TargetedAds #SmartMarketing #AdStrategy #DigitalSuccess

Media Buying 101 📢 Marketing professionals, especially those not deeply involved in the technical aspects of media buying, may need clarification on how media buying works. Tip #7 - How Media Buying Agencies Use Relationships to Get Better Deals Marketers on their own may not be able to get the same deals as media buying agencies or benefit from the agency relationships with media vendors. Media buying agencies have long-standing relationships with media outlets, allowing them to negotiate better deals, secure premium placements, and get access to inventory that may not be available to direct buyers. #mediabuying #relationships #agencylife

Your ad creatives matter 10x more than campaign structure Best media buying? Useless with poor creatives Great video? Hits 3x ROAS, even with poor ad sets The best media buying won't save a campaign with poor creatives

Your ad creatives matter 10x more than campaign structure Best media buying? Useless with poor creatives Great video? Hits 3x ROAS, even with poor ad sets The best media buying won't save a campaign with poor creatives

We talk a lot about media planning for the long-term, but how do we know it actually works? Here's a real-life case study from a CPG brand who turned their slipping sales back up-and-to-the-right after lengthening and diversifying their media mix. ✅ https://lnkd.in/g25CYfBV #mediaplanning #mediaplacement #mediabuying #cpg #cpgmarketing #adcampaigns

Ignore media buying for a while Do you have scientific split testing and a solid campaign structure in your ad account? If so, focus on your creative strategy instead

As more brands bring their media buying in-house, they’re taking on a big job. PJ Leary points out something crucial about this trend: it’s easy for these brands to fall into hearing to their own echo. 📣 That’s why having an outside expert like ID Comms to help assess media performance is super important. We help you see the big picture across different industries and know all the latest tricks and trends. For brands that manage their own media buying, getting some outside advice isn’t just helpful—it’s essential. It's about making sure you're not just going in circles but actually moving forward, spending your budget wisely, and getting your ads in front of the right eyes. So, if your brand is thinking about or already buying media in-house, remember: it’s smart to get a fresh, outside perspective to ensure your media investments are driving growth. #IDComms #MediaBuying #InHouseStrategy #ExpertAdvice #AdStrategy #BrandsDeserveBetterMedia #BetterMediaInvestments

A/B testing is a crucial part of media buying. Whether it’s testing different creatives or bidding strategies, these tests help refine campaigns and ensure maximum performance. Excited to continue exploring this as I transition into a media buying role! #ABTesting #MediaBuying #AdPerformance”