Omer Goldschmidt’s Post

What Tech Trends Will Shape Customer Experience, Retail Media and the Marketing Ecosystem in 2025? 💡 Our Head of Performance, Jasmine A. predicts innovation in e-commerce technology will continue to shape the future of retail, creating an environment where shopping is even more seamlessly integrated into social apps and digital platforms. Read Jasmine's full insights in Women Love Tech here:  https://lnkd.in/eGY7Mw2n #WomenInTech #WomenInMarketing

AI Meets the #Shopper: #Psychosocial Factors in Ease of Use and Their Effect on #E-Commerce Purchase Intention The evolution of #eretail and the contribution of artificial intelligence in improving algorithms for greater customer engagement highlight the potential of these technologies to develop e-commerce further, making it more accessible and personalized to meet individual needs. This study aims to explore the psychosocial factors (subjective norms; faith; consciousness; perceived control) that affect #AI-enabled ease of use and their impact on purchase intention in online retail. We will also assess the mediating effect of AI-enabled ease of use between psychosocial factors and consumer purchase intention. A quantitative methodology was used, and 1438 responses were collected from Portuguese consumers on e-retail. Structural equation modeling was used for the statistical treatment. The findings indicate that subjective norms do not positively impact AI-enabled ease of use, whereas factors such as faith, consciousness, and perceived control do enhance it. The contribution of this study has been made through the formulation model that provides a systematized perspective about the influencers of purchase intentions and extends the knowledge about the impact of artificial intelligence in e-retail. Furthermore, this study offers insights into the impact of artificial intelligence in #ecommerce—artificial intelligence directly affects purchase intentions and plays an important mediator role in the interaction mechanisms between psychosocial factors and purchase intentions. #Artificialintelligence; #purchaseintention; #subjective norms; #faith; #consciousness; #perceived control Marc Polo (Ph.D) Josep Maria Picola Meix (Ph. D.) Víctor Curto (Ph.D) Blanquerna - Universitat Ramon Llull https://lnkd.in/d9r9cYvn

🌟 Exciting retail insights! 🌟 Discover the 4 major trends shaping the future of retail in 2024 and how small businesses can leverage them for growth. From sustainability to AI and social commerce, stay ahead of the curve! 💼🛍️ Read the full article at: https://lnkd.in/dUaMtrrf #RetailTrends

Would you trust AI to pick your clothes more than your friends? What about your significant other or yourself? According to recent Algolia data, consumers are becoming more pro-AI in retail - especially Millennials...and retailers are catching on. However, to secure buy-in on AI from all shoppers, Piyush Patel, Chief Ecosystem Officer at Algolia, says retailers must be prepared to educate consumers on how they're collecting training data and AI's benefits. Piyush breaks down Algolia's survey and provides his expert insight in this recent Sourcing Journal story by Meghan Hall. Check it out: https://lnkd.in/gAGTmzr9

Leveraging AI for Enhanced Shopping Experiences: Insights for Business Leaders In an era where AI transforms consumer behavior, it’s crucial to recognize its impact on the shopping habits of younger generations. Data shows a substantial 69% of Gen Z and more than half of Millennials are embracing AI to enhance their shopping experiences, signifying a shift towards tech-driven consumerism. Millennials are swiftly adapting to impulse purchases guided by AI, capitalizing on timely recommendations. On the other hand, Gen Z shoppers exhibit a preference for detailed research prior to purchases, underscoring their desire for value and quality. Social media platforms have evolved beyond social networking into vibrant commercial hubs. 83% of Gen Z consumers are making purchases directly through these platforms, marking a significant move towards social commerce. However, the shift to digital-first shopping brings challenges, particularly in data security. Only 39% of Gen Z consumers feel confident in the ability of brands to protect their personal information. This highlights a critical area for businesses to strengthen trust and ensure robust data protection measures. As we navigate this AI-driven retail landscape, it's more than adopting new technologies—it's about fostering trust and ensuring a secure, personalized shopping experience. How is your company evolving its strategies to integrate AI in retail? Are you ready to meet the expectations of tech-savvy consumers and harness AI to redefine retail?

I ❤️ this article by Tyler Merritt in Total Retail. At its essence, it highlights the significant missed opportunities for retail brands that fail to support ***all*** customer groups—particularly by helping them overcome uncertainty and doubt during their shopping journey, especially when buying for a loved one. https://lnkd.in/gT52efDu 💄 💅 🛍 #retailers #brands #customerexperience #AI

The e-commerce landscape continues to evolve at breakneck speed, and one of the most exciting trends this year is hyper-personalization. Gone are the days when basic segmentation was enough. Today’s consumers expect tailored experiences at every touchpoint from personalized product recommendations to customized emails based on browsing behavior. With advances in AI, machine learning, and big data, companies can now analyze customer preferences and predict future needs like never before. This shift not only enhances the shopping experience but also boosts conversion rates and customer loyalty. As brands compete to create unique experiences, focusing on hyper-personalization is no longer just a competitive advantage it’s becoming essential to stay relevant. 🚀 #ecommerce #personalization #customerexperience #AI #marketingtrends2024

🎄✨ The holiday shopping season has arrived – and guess what? AI might just be the 🎁 your business needs for success! According to the National Retail Federation, consumers are ready to spend big this year 💸, but inflation is still on their minds. 🤔 We asked 1,000 U.S. shoppers how they're navigating the season and what they think about AI in ecommerce. 🤖🛍️ The results? Eye-opening! 👀 Dive into the insights and see how smarter AI solutions – like Algolia’s end-to-end AI search – can transform shopping into a seamless, ChatGPT-like experience that’s intuitive, stress-free, and dare we say… fun! 🎉 👉 Ready to explore? Let's make this season merry, bright, and smarter than ever. 🛒✨ #AI #Ecommerce #HolidayShopping #Retail

Generative AI (Gen AI) is transforming shopping, with 71% of #consumers wanting it to be integrated into their purchasing experiences. The preference of Gen Z and Millennials, for hyper-personalization and seamless digital experiences is mainly driving this trend. This is according to the fourth edition of  Capgemini  Research Institute's annual consumer trends report, ‘ What Matters to Today's Consumer ', which finds that technological #innovation, shifting financial priorities, and increasing #sustainability awareness are fueling consumer behaviors.

Interesting read with your morning coffee ☕ In Bain’s third Retail Holiday Newsletter of 2024, they preview the world’s biggest shopping event, China’s Singles Day, through the lens of generative AI’s rollout in Chinese retail. The report states... Amid tough economic conditions, retailers can gain an edge by using AI to deepen customer engagement, turbocharge productivity and cost savings, and find new growth beyond trade. China’s prowess in e-commerce and research, coupled with unusually high consumer trust in AI, suggests the new technology could grow rapidly in Chinese retail... thoughts? #singlesday #ai #online #commerce