Olivier Roth’s Post

📢 Important Update for HubSpot Marketing Users 📢 This November, HubSpot will be sunsetting two key features within Marketing > Email > Email Tools: Add hard bounced contacts to an existing list Export contacts who have unsubscribed or bounced Here’s what this means for your team: While these tools have been valuable for refining contact lists and improving email deliverability, we’re continually refining HubSpot to focus on what truly drives growth and engagement. By sunsetting these features, we can place even greater emphasis on more strategic functionalities within the HubSpot ecosystem. 💡 What to Do Next: For bounced contacts, consider leveraging HubSpot’s list segmentation and workflows to build and manage updated lists. For unsubscribes, use HubSpot’s reporting tools to analyze engagement trends and understand audience preferences. By optimizing in these areas, we aim to make the email experience smoother and more effective. Feel free to share how these changes may impact your workflows or let us know what tools help you most! #HubSpot #Marketing #EmailMarketing #CustomerSuccess

Over the last few months we've had more migrations from Pipedrive to HubSpot. So I started to wonder, why could this be happening. Is Pipedrive bad? What is making HubSpot stand out and bring more value to businesses? What are businesses looking for? Some customers had older versions of Pipedrive and of course noticed how outdated it was, sales reps stop using it because it wasn't helpful anymore. Some others businesses experienced an exponential growth and do not feel that pipedrive is accompanying them on that path. Others noticed that all the other tools available were additional in cost and didn’t like that model. The first thing customers highlighted once migrated to HubSpot was: - HubSpot has better flexibility to edit pipelines and information required by sales teams at the right time. - HubSpot's database is both more robust and dynamic, enabling contact-company-business associations, and allowing all teams to share up-to-date information and minimise duplicates. - The integration with marketing tools created a great added value for both lead generation and customer targeting campaigns. - Most of the tools are included in the price which makes HubSpot much more competitive and useful. - Finally, they highlighted how intuitive and easy to use it is. From navigation to uploading information, the ability to filter and visualise information has saved them a lot of time. - Both managers and teams have been able to achieve reports with a level of detail that are also updated in real time, allowing them to make better decisions. Of course, we hadn't gotten to talk about Breeze Intelligence and all the new AI tools that have been launched in the last month, which generates high added value for companies and positions them in a higher productivity scenario. The platform you run your business on is important, but the reason you choose it is also important. There is no perfect platform, but there is one that can accompany the growth of your business in a constant way, and in that I think HubSpot has always excelled. If you know someone who feels stuck on Pipedrive, you might want to share this post with them to show them some support 🧡. We hear them, we can help them. #salesreps #HubSpotCRM #DataDriven #BusinessGrowth #SmartBusiness

🌐 Introducing https://saastrack.io/ 🌐 We're thrilled to announce the name of our new digital marketing agency dedicated to boosting SaaS companies: SaaSTrackMarketing! 🎉 📚 Daily Insights Coming Your Way! Starting soon, we'll be sharing daily blogs packed with valuable tips, trends, and strategies to help you master the art of email marketing. 📈 Stay tuned for expert advice on: Crafting compelling email content Increasing open and click-through rates Segmenting your audience for maximum impact Leveraging automation to save time and boost results 🔔 Follow us now and never miss an update! #emailmarketing #DigitalMarketing #BusinessGrowth #Saas

Feeling overwhelmed by your nurture programs? 😩 If you're struggling to build, optimize, or even report on your nurtures, we've got you covered. Join us on August 28 for Nurture Strategy 101 with Amanda Thomas, the Nurture Queen herself. 👑 📌 Why Attend? Simplify the Basics: Master the terminology and maturity curve. Use Cases: Get actionable insights for targeting and business alignment. Technical Know-How: Learn the building blocks for Marketo Engage, HubSpot Marketing Hub, and Account Engagement. Let’s turn your nurture challenges into victories! 💪  🔗 https://lnkd.in/ef6YMzKB #MarketingOps #EmailMarketing #Marketo #B2BMarketing #Webinar #NurtureStrategy

#Robly 💌 #EmailMarketing pros, are you ready to level up your strategy? 🚀 Discover the secrets to high-converting email drip campaigns with Robly! Learn to: 🎯 Define clear goals 📊 Segment your audience 📝 Craft irresistible content 🤖 Automate for maximum results 👉 Start your FREE trial now:https://lnkd.in/e5UQiW5B 📬 Don’t miss this chance to create campaigns that convert like never before! #MarketingTools #DripCampaigns #Automation #EmailExperts #GrowYourBusiness

Digital Tribe partnered with Leadway to launch a lead generation campaign, delivering results under a tight timeline. We received the brief and, within just 24 hours, designed and programmed the ad format "Tap to Reveal". This rapid turnaround exemplifies our agility and dedication to meeting clients' needs, no matter the #deadline. #Leadway’s goal was to give away free concert tickets, but it needed a smart, engaging way to collect first-party data from recipients. Our "Tap to Reveal" format provided the perfect solution. Users were invited to tap and reveal details about the offer, engaging with the brand while submitting their information to win. The interactive experience created a sense of excitement, making data collection not just seamless, but fun. From start to finish, Digital Tribe handled the entire process, including design, development, and deployment via our DSP. The campaign was successful, and generated 255 qualified leads in just two days, showcasing how effective creative and targeted-rich media can be in driving engagement and collecting data. At Digital Tribe, we specialize in crafting innovative Rich Media formats tailored to your brand’s specific goals, whether it is lead generation, awareness, or engagement. Stay tuned for more of our success stories with brands like Leadway. You can find more about us on our website digitaltribe.com.ng or email us at [email protected] to know how we can take your next campaign to a new level. #digitaltribe #happyclients #leadgeneration #richmedia #programmaticadvertising #digitalagency #gamifiedads #dsp #newadformats #ichmediaads #digitalmarketing #data #firstpartydata

We’re thrilled to announce our new HubSpot CRM integration, designed to help marketers deliver more personalized and targeted messaging through email signatures! 💼 How It Helps Marketers: With this integration, you can leverage specific HubSpot lists to create more engaging campaigns and boost communication efforts. 🔥 3 Practical Use Cases: Generate Reviews & Testimonials 🎯 HubSpot List: Customers with positive feedback. ✨ Signature Content: Include links to review sites, encouraging satisfied customers to share their experiences. Increase Subscribers 🎯 HubSpot List: Accounts that haven't registered/subscribed yet. ✨ Signature Content: Add a Social Feed or newsletter link to convert potential subscribers. Drive Event/Webinar Registrations 🎯 HubSpot List: Event or webinar prospects. ✨ Signature Content: Promote events with a registration link to increase attendance. 📈 Why You’ll Love It: Easy Integration: Seamlessly connect with HubSpot for quick access to contact, company, and deal-based lists. Targeted Signatures: Use personalized banners to tailor messaging for different audiences. Boost Engagement: Deliver the right content to the right people with targeted signatures. #HubSpot #MarketingAutomation #EmailSignatures #ProductUpdate #CustomerEngagement #DigitalMarketing #Exclaimer

Hello Everyone..............!! 📩 Creating promotional emails has never been easier or more efficient 🚀. Just wrapped up an amazing email campaign using MailChimp, and it’s all about reaching the right audience at the right time! Here’s why MailChimp made it effortless: 📨 Automation: Set it up once, and let the emails fly. 📧 Design: Customizable templates for sleek, on-brand messages. 💹 Analytics: Insights that power real-time decisions. Vaishnavi Anney Subhash Mangalam ch misty #DigitalMarketing #EmailMarketing #MailChimp #Automation #MarketingStrategy #Growth #CampaignSuccess #EmailDesign #DataDriven #ContentCreation #ODMT

"Transform Your Facebook Marketing: Master Advanced Sales Funnels for Business Growth 🚀" In a world where digital marketing constantly evolves, Facebook Sales Funnels remain a cornerstone for driving sustainable growth. Here’s how to design an advanced sales funnel that not only attracts leads but converts them into lifelong customers. Step-by-Step Guide to Building a Winning Funnel: 1️⃣ Awareness (Top of the Funnel): Leverage engaging video ads and carousel ads to introduce your brand. Create content that highlights your audience's pain points and positions your product as the solution. Example: "5 Proven Strategies to Boost Your Online Sales" with an eye-catching video ad. 2️⃣ Engagement (Middle of the Funnel): Retarget users who engaged with your content using dynamic ads tailored to their interests. Build credibility with case studies, testimonials, or detailed guides. Example: "Discover how we helped businesses achieve 2X growth using advanced strategies!" 3️⃣ Lead Nurturing: Offer lead magnets like free resources, webinars, or exclusive discounts. Use Facebook lead forms or integrated landing pages to seamlessly collect data. Example: "Download our free eBook on Advanced Sales Funnel Techniques!" 4️⃣ Conversion (Bottom of the Funnel): Run targeted campaigns with product-specific ads based on user behavior. Use urgency-driven CTAs like “Limited-Time Offer” or “Free Shipping Today Only!” Example: "Your favorite product is waiting! Claim your 15% discount now!" 5️⃣ Retention and Upselling: Stay connected through personalized follow-ups, loyalty programs, and upselling complementary products. Example: "Loved our service? Here’s an exclusive offer on your next purchase!" Why Advanced Funnels Work: They aren’t just about selling; they build trust, foster loyalty, and create meaningful connections with your audience. Tools You Need: Facebook Pixel: Track user behavior and optimize for conversions. Lookalike Audiences: Expand reach to potential customers similar to your existing audience. CRM Integration: Manage your leads effectively with platforms like HubSpot or Klaviyo. 💡 Pro Tip: Constantly test and optimize your ads, audiences, and creatives for better results. Ready to take your Facebook marketing to the next level? I specialize in creating tailored sales funnels that deliver measurable results. Let’s connect to discuss how we can transform your digital presence into a growth engine! #FacebookSalesFunnels #DigitalMarketingStrategy #SocialMediaGrowth #BusinessDevelopment #SalesOptimization