Oli Thomas’ Post

I've got a Theory! Another debate: short vs long-form content We all love platforms like TikTok for their snappy, funny and value-packed videos. Yet, YouTube’s longer-form videos, such as podcasts, continue to captivate us with their in-depth content. So, which is better? My theory is long-form content is coming back, but it's not an OR when it comes to short vs long it's most definitely an AND Lets Run Social Link to watch the full episode in the comments 👇🏼

𝗔𝗿𝗲 𝘆𝗼𝘂𝗿 𝘃𝗶𝗱𝗲𝗼𝘀 𝗼𝗿 𝗽𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗵𝗶𝗴𝗵 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 𝗯𝘂𝘁 𝗹𝗲𝘀𝘀 𝗹𝗶𝗸𝗲𝘀, 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀? You're not alone. Many creators struggle with engagement and conversions because 98% of viewers don't convert. I specialize in transforming passive viewers into active customers using interactive video and strategic CTAs. Want to learn how? Book a free 15-minute call on my calendar to discuss your goals and explore potential solutions. Link to calendar:https://lnkd.in/emPbqr7w Let's turn your viewers into raving fans and paying clients!

Been thinking and debating what to do next with the podcast Here’s what I have decided: 1. Frequency will be going down on audio platforms - More focus on YouTube Primarily on long form content on there Short form content requires you to have an existing audience on there- to take off 2. Content experiments - The Journey, Email Updates, This Month in VC- once a month - Weekly updates Personal + Podcast- once every 1-2 week 3. Focusing on booking new guests For Early Employees segment And BizPodRoohi Mostly I am a solo person on the content side of things - Have help with the video editing and thumbnail

Ever notice how some businesses seem to appear everywhere online? It's not magic - it's smart content distribution. We take one piece of content and transform it into articles, videos, podcasts, and infographics, then publish across hundreds of trusted platforms. 87% of people research before buying. The question is: are they finding you or your competitors? Curious how it works? Learn more here @LeadHorizon

hear, hear

Don't fall short by scrapping long form content? What do I mean by this? Well the digital world of advertising has pushed and directed us towards short form content to get grab the audiences attention, get the point across and end. This is true however this doesn't mean we should be scrapping long form such as youtube, podcasts and interviews. Reason for this, is from just one 20 minute filmed podcast we was able to create the following. 1 20 minute youtube video 1 Visual podcast 1 Audio podcast 10 Youtube shorts 10 Instgram/tiktok reels Utilise your time and create more with long form content.

Ready to level up your content? Investing in better gear might be the game-changer. 🎥✨ Quality equipment can enhance your videos, podcasts, and more. Ways to know it's time to invest: 1. Improved Audio/Visual Quality: Crisp sound and clear visuals keep viewers engaged. 2. Efficiency: Better gear can mean faster setup and recording. 3. Professionalism: High-quality content reflects well on your brand. Bonus Tip: Don't overspend all at once. Gradually upgrade as you grow and as your budget allows. How has upgrading your equipment changed your content game?

The $1M Strategy for Content Distribution 🔽 One video = Endless opportunities. Here’s how to use the Redistribution Method: 1️⃣ Create one long-form piece of content (video, podcast, or webinar). 2️⃣ Use tools like Opus or Make to turn it into short-form clips. 3️⃣ Distribute those clips across multiple accounts and platforms. 4️⃣ Repeat with high-value moments from every piece of content. This isn’t just about “posting more.” It’s about strategic visibility. The result? Increased reach. Stronger brand authority. A pipeline of engaged leads.

The problem isn’t attention spans; it’s relevance spans. In today's fast-paced digital world, people aren't struggling with focus—they’re deciding in seconds if something is worth their time. Podcasts are thriving, and Netflix's toughest competitor? Sleep. It’s a reminder that if you don’t capture attention in the first 10-30 seconds, your message might as well not exist. Whether writing, speaking, or presenting, your engagement window is smaller than ever. (P.S. What are you doing to make every second count?) . . . . #Marketing | #ContentCreation | #AttentionEconomy | #DigitalMarketing | #Engagement

Is live viewership the most important part of a live stream? According to Russel Brunson, the answer is "no". The real value of doing a live show, as Brunson explains in his book Traffic Secrets, lies in post-production. As he explains in his chapter "Conversation Domination", he recommends structuring a live stream with clear distinct segments, where each one is designed to be repurposed into other formats later. Some segments Brunson recommends are: ◦ Monologue: Becomes your next podcast episode. ◦ How-to segment: Perfect for YouTube tutorials. ◦ Interactive Q&A: Short-form clips for Instagram or TikTok. Brunson’s approach reframes the purpose of doing a live stream—not just a way to broadcast a live event, but as a way to generate long-form content designed for editing and repurposing. It’s not just having the highest number of live viewers—it’s about filling a content calendar with authentic, community-driven material that keeps the conversation going well after the stream ends.