Mayowa Oladejo’s Post

Here's my 2024 LinkedIn Rewind, by Coauthor.studio: Moving from beta to live with our invoice discounting product taught me the true meaning of financial inclusion in Nigeria's informal market. The journey revealed that successful fintech isn't just about deploying technology - it's about understanding the human elements that make or break financial relationships in our unique market. Key realizations from 2024: • Physical verification remains crucial in a market with poor addressing systems • Real financial inclusion requires both education and accessibility • Trust is built through presence, not just platforms • The informal sector needs tailored solutions that respect local realities Three insights that resonated deeply with our community: "After successful testing and refinement, we're now ready to help even more businesses access the cash they need to grow and thrive." On moving beyond beta testing to full launch https://lnkd.in/d787YmHs "Human touch is essential in this part of the world, where personal relationships matter." On the realities of debt recovery in Nigeria https://lnkd.in/dDD2J4UG "This experience highlights the significant challenge of educating customers in the informal sector about credit." On bridging the financial literacy gap https://lnkd.in/dzsD7UPw We've expanded across food value chain, FMCG, and construction sectors, while maintaining our commitment to combining innovative fintech solutions with human-centered approaches. The African Female Founder Summit in Nairobi reinforced that we're not just building a company - we're part of a movement to transform financial access across Africa. Looking ahead to 2025: We're focused on scaling our impact in Nigeria's informal market while maintaining the delicate balance between technological innovation and human connection. The market challenges haven't changed, but our ability to navigate them has grown stronger. To every MSME fighting to grow in this challenging environment: we're building for you, learning with you, and committed to your success. #FinancialInclusion #MSMEs #NigerianMarket Get your 2024 LinkedIn Rewind! Go to coauthor.studio

Rent 700k, Agency fee 800k... Nigeria will whyne you, but don't panic! 👇 In Nigeria, context is everything. And by context, I mean taking all the amazing solutions, big ideas, and fancy concepts you’ve learned and breaking them down to fit the system, culture, and people here. If you don’t, then you haven’t really measured the impact of your research or strategy. No, be by big grammar and fancy theories oh! Nigeria is one country where middlemen play a huge role in how things work. 𝐈𝐟 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐬 𝐦𝐢𝐝𝐝𝐥𝐞𝐦𝐞𝐧, 𝐲𝐨𝐮𝐫 𝐟𝐢𝐫𝐬𝐭 𝐦𝐨𝐯𝐞 𝐬𝐡𝐨𝐮𝐥𝐝𝐧’𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞 𝐭𝐨 𝐞𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐞 𝐭𝐡𝐞𝐦. At the start, it’s better to collaborate with them and build your way into the system. I recently had a conversation with a friend whose startup struggled because their solution was designed to completely cut out middlemen. As we talked, the discussion turned into a strategy session. (as per strategy girl💅) I shared my thoughts: it’s not about going to war with the current system but about working with it strategically. At the end of the day, research, strategy, and all the tools we use aren’t about disrupting for disruption’s sake. It’s about understanding the realities of the market and crafting solutions that actually work for the people. A top strategist Tosin Balogun once said: “𝐁𝐫𝐨𝐚𝐝𝐞𝐧 𝐭𝐡𝐞 𝐡𝐨𝐫𝐢𝐳𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐝𝐞𝐜𝐤. 𝐓𝐚𝐤𝐞 𝐢𝐭 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 𝐬𝐭𝐫𝐞𝐞𝐭𝐬, 𝐛𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦𝐬, 𝐫𝐚𝐧𝐝𝐨𝐦 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐫𝐞𝐚𝐥-𝐥𝐢𝐟𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭𝐬.”That’s a principle I’m learning to live by. As I grow as a strategist, I’m constantly reminded that context is key. For solutions to make a real impact, they have to work in the real world—our world. Meanwhile, can someone please explain the drama with Nigerian rental agents? 🤔 Outside is really expensive oh! #strategy #brandstrategist #UX #Productdesign #businessstrategy

Here's my 2024 LinkedIn Rewind, by Coauthor.studio: 2024 exposed Zambia's water sector to its most complex challenges yet - but complexity is where strategic finance becomes a transformative force, not just a supporting function. This year, I discovered that true systems transformation happens at the intersection of technical expertise, courageous leadership, and an unwavering commitment to solving fundamental infrastructure challenges. My journey through 2024 was defined by expanding impact beyond traditional finance boundaries: • Appointed to the Ministry of Finance's Public Investment Management Technical Committee, representing ZiCA - proving that strategic finance expertise can drive national-level systemic change. • Earned World Bank certification in Water Utility Creditworthiness, deepening my understanding of how financial frameworks can unlock sustainable infrastructure development. • Led groundbreaking financial transformation initiatives at Lukanga Water Supply, reimagining how strategic financial thinking can solve complex operational challenges. • Moderated a pivotal session on "Financing Frameworks For The Arts" at the Creative Industries Business Summit, demonstrating that systems thinking transcends sector boundaries. Three posts that captured my growth and resonated most deeply with our professional community: 1. "Business Process Re-engineering & Systems Strengthening" Insight: Accounting isn't just about numbers - it's about solving business problems holistically. Quote: "At the centre of Business Process Re_Engineering is the fundamental Rethinking and Radical Re_design of Business Processes to achieve Dramatic improvements." 2. "Giving Feedback: Criticise Behaviours Not People" Insight: Effective leadership requires focusing on specific behaviors, not personal judgments. https://lnkd.in/dzHWbtmJ Quote: "Successful feedback focuses on specific behaviour and is impersonal." 3. "Personal Strategic Planning" Insight: Strategic planning isn't just for corporations - it's a powerful personal transformation tool. Quote: "Your personal and career strategic plan should clearly articulate where you intend to be in the next 3 to 5 years." Looking ahead to 2025, my mission remains clear: continue strengthening financial systems in Zambia's critical infrastructure sectors, championing an approach that sees finance not as a supporting function, but as a fundamental driver of systemic transformation. To my colleagues at Lukanga Water, fellow committee members, and the broader professional community - thank you for trusting in a vision that sees financial leadership as a catalyst for meaningful change. #StrategicFinance #WaterSector #LeadershipLessons #SystemsThinking #ProfessionalDevelopment #LinkedInRewind #Coauthor #2024wrapped

After much deliberation, my team and I at Swiftbooked have made the strategic decision to pivot from serving multiple regions across the UK and Nigeria and instead focus solely on South Africa. The reason is simple: our customers are here and we were stretching ourselves too thin. South Africa represents a huge opportunity for us to dominate the market and become the leading appointment booking software in the country. Instead of trying to fight for market share in the UK, where we’re relatively new, we’ve decided to double down on where we can create the most impact right now. I’ve also been humbled by a valuable lesson from Ryan Osher “In the early stages, you have no choice but to do things that don’t scale.” As painful as that may be, I’ve embraced it. Speaking directly with my customers in person has been exhausting at times, but also rewarding. It’s helped me onboard 9 out of 10 businesses I talk to, and every interaction is a reminder of the importance of staying close to our users. It’s fair to say I’m learning as I go: ✅ Selling? I’ve got that covered. ❌ Marketing? Still figuring it out, but I’m eager to grow in this area. P.S. If you’re an angel investor—or know someone in your network who might be—please feel free to DM me. If you’d like to get in early, we’re moving fast, and the next few weeks and months will be critical as we hit the milestones we’ve set for ourselves.

𝐇𝐨𝐰 𝐃𝐨 𝐈 𝐑𝐮𝐧 𝐀𝐝𝐬 𝐅𝐨𝐫 𝐌𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐈𝐧 𝐌𝐲 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲?. - This Is How I Do My Research On The Product or Service . - Check The Breakdown below. - 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 : 𝐌𝐚𝐤𝐞 𝐌𝐨𝐧𝐞𝐲 𝐎𝐧𝐥𝐢𝐧𝐞 - 𝐈𝐝𝐞𝐚𝐥 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 : - 𝐀𝐠𝐞:: Primarily young adults and adults looking for online income opportunities. - 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬: Online business, entrepreneurship, making money online, digital marketing, specifically CPA marketing. - 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: 𝐍𝐢𝐠𝐞𝐫𝐢𝐚. - 𝐆𝐨𝐚𝐥𝐬: Achieve financial independence, generate passive income, learn new skills. 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 - 𝐀𝐠𝐞: 18-34, living in Nigeria. - 𝐆𝐞𝐧𝐝𝐞𝐫 Male and Female (both can be interested in online income). - 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Specific states or cities in Nigeria with high internet penetration (Lagos, Abuja, Port Harcourt, etc.). - 𝐄𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 𝐋𝐞𝐯𝐞𝐥: High school graduates and above (indicates potential for higher education or career aspirations). - 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐒𝐭𝐚𝐭𝐮𝐬: Single, in a relationship, engaged, married (Looking for additional income streams). - 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭-𝐁𝐚𝐬𝐞𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠. - 𝐎𝐧𝐥𝐢𝐧𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: People interested in starting or growing an online business. - 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬𝐡𝐢𝐩: Individuals interested in entrepreneurship and making money. - 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: People interested in digital marketing, affiliate marketing, or online advertising. - 𝐂𝐏𝐀 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Those specifically interested in CPA marketing or cost-per-action models. - 𝐌𝐚𝐤𝐞 𝐌𝐨𝐧𝐞𝐲 𝐎𝐧𝐥𝐢𝐧𝐞: People searching for ways to make money online. - 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐅𝐫𝐞𝐞𝐝𝐨𝐦: Individuals interested in achieving financial independence. - 𝐎𝐧𝐥𝐢𝐧𝐞 𝐂𝐨𝐮𝐫𝐬𝐞𝐬: People interested in online learning or taking online courses. - 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫-𝐁𝐚𝐬𝐞𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 - 𝐃𝐞𝐯𝐢𝐜𝐞 𝐔𝐬𝐚𝐠𝐞: Mobile users (high smartphone penetration in Nigeria). - 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: People highly engaged on Facebook (more likely to see ads). - 𝐕𝐢𝐝𝐞𝐨 𝐕𝐢𝐞𝐰𝐞𝐫𝐬: People who watch a lot of videos on Facebook. - 𝐂𝐮𝐬𝐭𝐨𝐦 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: Create lookalike audiences based on your existing customers or website visitors. - Basically, I go through 4 Processes - 1. Data Collection 2. Testing Different Variables ( Audiences , Creatives , etc ) 3. Analysis Of The Data Collected 4. Scale Result Oriented Ads. - From my Advertising Experience, It is all about Testing , Strategy , Ongoing Optimization. - Please share Your Views. - Moses Daramola , the Media Buyer

Doing the work consistently to get a desirable outcome. Have you ever looked around and thought, "Am I where I hoped I’d be by now?" At 20, I’m coming to terms with the difference between my teenage dreams and the challenges of reality. Growing up in a middle-income household in Nigeria, we had the essentials but not always the luxury of choice. Those experiences shaped my outlook on what financial freedom means—and why I want to earn it on my terms. My 24-Month Plan for Financial Freedom: Build an Audience: Writing on platforms like LinkedIn and Medium(https://lnkd.in/dm2BhKFU) to grow my brand. Engaging people with relatable content will help me form a supportive community. Monetize My Skills: From freelancing in software development to creating SaaS products, I’m using self-taught skills to build income streams that don’t consume my life. Smart Investing: Day trading (FOREX) with a safe, risk-managed approach to generate returns over time. This journey isn’t just about money; it’s about creating a flexible lifestyle that allows me to focus on what truly matters. The best advice I can offer? Take small, consistent steps, and never lose sight of what you truly value. 🔄 If anyone has experience in freelancing or monetizing an online audience, I’d love to hear your insights! #FinancialFreedom #PersonalFinance #CareerJourney

Bank of Abyssinia is on a mission to boost #FinancialInclusion in Ethiopia and beyond with the country’s first 100% #DigitalBanking services. Using Temenos #CoreBanking, Bank of Abyssinia provides underserved communities across the country with access to loans, deposits and more. Learn how Bank of Abyssinia: 💸 Modernized its core banking systems to deliver the latest innovations. 💳 Increased financial inclusion with 1,000+ new accounts opened daily. ✅ Accelerated the loan origination process to offer approval in seconds. Read the full success story here: https://lnkd.in/dYR2p5MC #VoiceOfCustomer

Bank of Abyssinia is on a mission to boost #FinancialInclusion in Ethiopia and beyond with the country’s first 100% #DigitalBanking services. Using Temenos #CoreBanking, Bank of Abyssinia provides underserved communities across the country with access to loans, deposits and more. Learn how Bank of Abyssinia: 💸 Modernized its core banking systems to deliver the latest innovations. 💳 Increased financial inclusion with 1,000+ new accounts opened daily. ✅ Accelerated the loan origination process to offer approval in seconds. Read the full success story here: https://lnkd.in/dEqqnGKG #VoiceOfCustomer

Do You Know the Most Expensive Thing You've Paid For? It’s not the car you drive, the house you live in, or even the coffee you sip every morning :) The most expensive thing we all pay for is the information we don’t know. Every missed opportunity, every wrong financial decision, every wasted hour stems from gaps in our knowledge. → Not knowing how to invest wisely can cost you financial freedom. → Not understanding time management can steal years from your dreams. → Not learning from others' experiences can lead you down costly paths of trial and error. The good news? In today’s world, knowledge is more accessible than ever. Books, podcasts, courses, and communities are treasure chests waiting to be unlocked. The ROI on learning is infinite—it doesn’t just pay dividends; it transforms lives. Here’s my challenge to you:
 👉 Identify one area where lack of information is holding you back.
👉 Take the first step today—read, listen, ask questions, or join a community. Because ignorance isn’t bliss—it’s the most expensive thing you’ll ever pay for. I’ve taken the initiative to help GCC expats with a specially formulated course, now live (link below). This course includes a supportive community to hold you accountable in your journey. Additionally, I’ve created both a paid and a free WhatsApp community to help you go the extra mile in building your wealth (link below). What’s one piece of information you wish you had known sooner? Let’s spark a conversation in the comments. 👇 → Follow me for content on personal finance, social media, and productivity on LinkedIn, YouTube, and other social media platforms. Book 1-1 session for deeper discussions. Subscribe to my newsletter linked in the bio as well. You can find me under the hashtag #WaliKhan. ♻️ Repost if you found value in this post.