Oh! Nuts’ Post

Reimagining traditional snacking for the modern consumers ! Take a moment to walk through any supermarket's snack aisle. What do you notice? Branded western snacks with vibrant, eye-catching packaging dominates the shelves, enticing consumers with their sheer appeal (let me not get into the back of pack at least in this post🤐). The regional snacking section despite such rich and diverse flavours, is still fairly unorganised and often couldn't catch the same attention especially with the modern consumers, mostly missing out on the branding, content, and packaging aspect. Sweet Karam Coffee is on a mission to reimagine the South Indian snacking space with a brand that proudly represents the voice of the South, bleeds authenticity in its taste, stands for clean ingredients and is known for its content driven contemporary packaging. We’re crafting a movement, blending our traditional flavors with better-for-you ingredients and packaging them in a way that speaks to modern consumers. Our goal is to take the taste and tales of South India to the world stage, making our snacks a global phenomenon. It’s not just about selling snacks; it’s about celebrating heritage, reinventing how we connect with it, and bringing the Good Food Revolution to life. It's been a year of transformation for SKC and we are super grateful to all our customers, well wishers, retailers and channel partners in this journey so far as we bring a slice of South India to every home—near or far 🙏 The revolution has begun, and it’s delicious ! #InPic : SKC range @ Q-Mart, Hyderabad #ExperienceSouthIndia #TheGoodFoodRevolution

Time to spill some tea ☕ Tea is a central part of Indian culture, and is often mixed with herbs and spices to create drinks like chai. Whether you call it chai, cha, or chaya, for many, a cup or two is essential to make it through the day! Nearly 80% of Indian families consume tea, making it the country's most popular beverage. Tea holds a special place in Indian culture, where it reigns as the world’s leading beverage in both production and consumption. With over 1.2 billion cups enjoyed daily, India savours more tea than any other nation, making each sip a reflection of its rich heritage and vibrant culture! 🍵 This is Part 5 of our Quick-Commerce Sub-Category Analysis series. (Find Part 1- 4 in the comment section below.) Key Insights: - Almost 80% of Indian households enjoy tea, making it the most popular beverage in the country. - The tea sector is projected to reach 7.4 billion kilograms by 2025. - Revenue is expected to grow at an annual rate of 7.67% (CAGR 2024-2029). - 15 major brands are influencing the landscape of this category. Quick Commerce Insights: - Chennai offers the widest variety across all channels. - The average discount rate is ₹44.21. - Society Tea is the leader in discount offerings. - The top-performing pincode is 700156 in Kolkata, West Bengal. - There is a significant out-of-stock rate of 18.47%. Quick commerce is significantly enhancing market reach and convenience for tea enthusiasts. As the market evolves, it’s clear that tea is establishing itself as a daily essential with broad appeal. The growing demand for unique blends and hassle-free delivery options is transforming how consumers enjoy this cherished beverage, making it more accessible than ever. #Ecommerce #India #QuickCommerce #BusinessStrategy #MarketGrowth #Blinkit #Zepto #Instamart #Tea #CategoryReport #LastMileDelivery #TechInCommerce #Innovation #Retail Suraj Agrawal Sanjay Singal Raghav Verma Nitin Saluja Gaurav Bhaduri Divya Shrivastava Shiv Raheja Sumit Chandok Suraj Gurbani

#Swiggy, India's leading on-demand convenience #platform, recently shared fascinating insights into the nation's #icecream ordering trends from March 1 to April 15, 2024. As temperatures soared and #summer set in, there was a remarkable 16% increase in demand for ice cream compared to the previous year, highlighting the country's #love for this frozen delight. #Chocolate emerged as the clear favourite among consumers, closely followed by the ever-popular #mango flavour. Other #flavours that made it to the top include tender coconut, almond, and the timeless classic, vanilla. #Mumbai led the pack in ordering fruit-based ice creams, with tender coconut and mango flavour reigning supreme. Meanwhile, #Hyderabad showed a penchant for nutty ice cream varieties, particularly nuts overload. The timing of these #orders was also revealing, with the 7 pm to midnight slot being the golden hours for ice cream cravings. During this time, Swiggy received over 6.9 lakh orders, followed by 4.6 lakh orders in the afternoon slot of 11 am to 4 pm. Interestingly, ice cream has also become a breakfast choice, with about 80,000 orders placed during the 7 am to 11 am slot, led by #Bengaluru. When it comes to #packaging, the tub emerged as the preferred choice, witnessing a 25% increase since the previous year. Families favoured flavours like chocolate, mango, tender coconut, and sitaphal, with a significant 70% increase in orders for #vegan and #guiltfree ice cream options. “These insights into the ice cream ordering trends reveal a significant opportunity for F&B ventures to capitalize on the nation's love for this frozen delight. The trend of ordering ice cream during unconventional hours, such as breakfast, opens up new avenues for marketing and promotion. By offering a diverse range of flavors and packaging options, businesses can cater to the evolving tastes of consumers and tap into this growing market.” Shweta Salunkhe Director & CLO, Glocal Foodworks Pvt Ltd.

𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐂𝐨𝐜𝐚-𝐂𝐨𝐥𝐚 𝐜𝐚𝐧𝐬 𝐚𝐫𝐞 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐝 𝐢𝐧 𝐚 𝐰𝐞𝐞𝐤 𝐢𝐧 𝐃𝐞𝐥𝐡𝐢? 🥤 Here’s a simple way to approach this guesstimate question: 1️⃣ Start by estimating the total population of Delhi. 2️⃣ Consider the percentage of people who drink Coca-Cola—not everyone consumes it. 3️⃣ Segment consumers based on their consumption habits—some drink daily, some weekly, and some rarely. 4️⃣ Estimate the number of cans consumed per person in each group (e.g., daily drinkers vs. occasional drinkers). 5️⃣ Factor in external influences like seasonality (more in summer), competition from other beverages, and preference for bottles over cans. 6️⃣ Add up the estimates to arrive at a reasonable number. Guesstimates are all about logical thinking, not exact numbers. Drop your estimates in the comments! 👇  #Guesstimates #ProblemSolving #CaseStudy #CocaCola

𝐋𝐚𝐲'𝐬 𝐅𝐨𝐨𝐝 𝐓𝐫𝐮𝐜𝐤 𝐁𝐫𝐢𝐧𝐠𝐬 𝐌𝐚𝐬𝐚𝐥𝐞𝐝𝐚𝐫 𝐃𝐞𝐥𝐢𝐠𝐡𝐭𝐬 𝐭𝐨 𝐃𝐞𝐥𝐡𝐢 𝐍𝐂𝐑 ‼️ LAYS Food Truck Brings Masaledar Delights to Delhi NCR! Delhi NCR foodies, get ready for a flavor-packed experience! Lay’s has rolled out its exciting Food Truck Tour, bringing masaledar delights straight to your city. This initiative is all about celebrating India's love for snacking, spice, and togetherness. Here are some crunchy facts to munch on: 1️⃣ India’s Love for Chips: The snack market in India is valued at over ₹70,000 crores, with a significant chunk coming from chips. Lay’s is one of the leaders, offering a variety of flavors loved by millions. 2️⃣ Regional Flavors, Global Appeal: The food truck is featuring Indian-inspired flavors like Magic Masala and Tangy Treat. 3️⃣ Interactive Experience: The truck isn’t just about snacking—it's about engagement! Visitors can enjoy live music, games, and contests while exploring the brand's journey. 4️⃣ Connecting with the Youth: Lay’s targets millennials and Gen Z through such campaigns, aligning with their preference for vibrant, memorable experiences over traditional advertising. If you're in Delhi NCR, keep an eye out for the Lay’s Food Truck. It’s not just about the chips—it’s about creating unforgettable moments with friends and family. 📍 Have you spotted the truck yet? Share your experience in the comments or let us know which flavor you’re excited to try! #LaysFoodTruck #DelhiNCR #SnackLove #MasaledarMoments #jobaajstoriers

𝐓𝐡𝐞𝐨𝐛𝐫𝐨𝐦𝐚: 𝐅𝐫𝐨𝐦 𝐚 𝐒𝐦𝐚𝐥𝐥 𝐁𝐚𝐤𝐞𝐫𝐲 𝐭𝐨 ₹3,500 𝐂𝐫𝐨𝐫𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬... ●In 2004, Kainaz and Tina Messman opened a tiny bakery in Mumbai, using ₹1 crore borrowed from their father. They began with a small shop in Colaba, focusing on making desserts that people loved. Limited resources didn’t stop them, as their hard work and care for detail built a loyal customer base. ●"Theobroma" means "food of the gods." This name reflected their dream of creating treats that felt special and memorable. Their Colaba bakery became a favorite spot, with desserts that people couldn’t forget. ●Theobroma didn’t rush to grow. They added stores slowly and carefully, making sure every new shop lived up to their high standards. Today, they have over 90 stores in cities like Mumbai, Delhi, Bengaluru, and Pune, each maintaining the same quality that started in their first bakery. ●Though famous for their brownies, Theobroma kept adding new items to their menu. From cheesecakes to sandwiches and even savory snacks, they catered to more tastes while staying true to their roots in desserts. This variety kept customers excited and returning for more. ●Theobroma used social media to connect with their customers. They posted pictures of their desserts, worked with food lovers online, and shared stories of their brand. This made their name well-known and helped them reach more people. ●By 2021, Theobroma earned ₹121 crore in revenue and grew at a steady pace of 20% each year. With talks of being worth ₹3,500 crore, their steady success shows how much people trust and love their brand. ●While looking like a high-end brand, Theobroma made sure their prices stayed fair. This helped them reach a wide range of customers, keeping their quality consistent and building trust over the years. ● THEOBROMA FOODS PRIVATE LIMITED is planning to take their success beyond India. They’re exploring ways to bring their desserts to new countries, all while staying committed to making treats that people enjoy without compromising on quality. 👉 𝑾𝒉𝒂𝒕 𝒅𝒐 𝒚𝒐𝒖 𝒕𝒉𝒊𝒏𝒌 𝒎𝒂𝒌𝒆𝒔 𝑻𝒉𝒆𝒐𝒃𝒓𝒐𝒎𝒂 𝒔𝒕𝒂𝒏𝒅 𝒐𝒖𝒕? 𝑳𝒆𝒕 𝒖𝒔 𝒌𝒏𝒐𝒘 𝒃𝒆𝒍𝒐𝒘! #FoodBusiness #SimpleSuccess #Dessert

#Parle-G biscuits, produced by India's #ParleProducts, are among the world's most iconic and widely consumed biscuits. Introduced in 1939, they have achieved #global fame due to their affordability, simplicity, and nostalgic appeal. Known as the "common man's biscuit," Parle-G is loved for its sweet, slightly crunchy texture and its ability to be paired perfectly with tea or milk. A major factor behind Parle-G's #success is its accessibility. The biscuits are priced economically, making them affordable across socio-economic groups. This, coupled with their long shelf life and wide distribution network, has enabled Parle-G to reach rural and urban areas alike in over 100 #countries, including #African nations, the #MiddleEast, and parts of #Europe and #America. The brand has also capitalized on emotional #advertising, portraying the biscuits as a source of energy and a childhood staple, which resonates deeply with consumers. Its iconic yellow-and-white packaging featuring a little #girl has become a #symbol of trust and nostalgia. Moreover, Parle-G's universal flavor appeals to diverse palates, making it a beloved snack worldwide. Its simplicity and affordability ensure that it remains a staple for #billions, symbolizing comfort, consistency, and quality across generations. #rajapillai Parle Agro Pvt Ltd Parle Products Pvt. Ltd

1 STEP Forward.... Since we are doing decent online, it was a good opportunity when I entered in Bharat Dryfruits Shop in Krishna Nagar, East Delhi without knowing they are one of biggest Dryfruit players in market locally & asked Makhana rates and ended up placing Bazaar Rooh Products on their Shelf in their Shop on a front counter with full of our Makhana😍 It started with a normal convo asking for price but you should always be observant when you are in market for opportunity, I saw they are selling Nuts, Dryfruit, premium Premixes, Churan-Chutney but Snacks were less & it was my time to get a chance, I told about my venture & it was like a short instant approval to get samples before ordering. I gave them Samples & within 2 days we passed them a small Box of 80 Jars with 3 diffence Flavour as you can see in image (PeriPeri, Tandoori & Mint Makahana by BazaaRooh). Never the less it is our first Retail offline store where we have placed our item to sell from Shop directly. Because 80-90% FMCG is done offline only, Lessons we learned here? 1. always try to be true about your work & words because it connects more. 2. earn a little less in starting but quote good price in which other person can earn good percentage as well. 3. never try to be mean or attitude aura, make it easy & always highlight your USP & specialities in your product explanation. 4. never hesitate to share samples if it's a geniune buyer or someone interested because that only explain your quality judgement of work you are providing. 5. be clients friend first then anything else coz good relations always works in long story even you have to be brutally honest be it. #smallbusiness #fmcg #business #reseller #offline #shopowners #startupIndia #smallbiz #snacking #snackbrand #spices #business #bulkorder #bulk

🌟 You've heard of Dominos and Pizza Hut, but did you know that La Pino'z Pizza has risen to become the third largest pizza company in india? But how did La Pino'z Pizza stand out among such giants? Here's what they did differently: 🌟 In 2011 Sanam Kapoor started Pinocchio pizza, but she understood that if she did not do something different from Dominos and Pizza Hut then why would people come to eat pizza. 🌟 Therefore they did rebranding and renaming by changing the name of their brand from Pinocchio pizza to Lapinoz Pizza. 🌟 They introduced unique Indian flavors like Onion Pizza and Paneer Makhani Pizza, and offered a unique twist by allowing customers to order one large pizza with four different flavors in four slices. This innovative approach caught on and became popular with customers. 🌟 La Pino'z also introduced sliced pizzas and launched Jain Pizza in Gujarat, and opened a pure vegetarian restaurant near the Golden Temple, appealing to local tastes and sentiments. 🌟 Means,, they focused on people's feelings, preferences along with Indian flavour. Therefore, La Pino'z became the third largest pizza company in the country with a turnover of Rs 1000 crore. 🌟 Their success even prompted Dominos and Pizza Hut to launch pizzas with Indian flavors. Key points: 👉 Don’t get stuck in the same marketing formula. Rebranding is important. 👉 Be flexible with your brand name. 👉 Consider your target audience's preferences and sentiments. 👉 Offer cost-effective solutions to target a mass audience. Want to learn more about successful brand strategies? Stay tuned! #Rebranding #MarketingStrategy #IndianFlavors #CustomerCentric #LaPinozPizza #PizzaLovers #BusinessGrowth #InnovationInFood #BrandDifferentiation #StayTunedForMore #linkedinlove #linkedinconnection

Besan (also called Gramflour) is made from ground chickpeas and is commonly used in Indian cuisine. It is used in many cooking applications. Generally, there are 3 major varieties of besan used in India, based on the end products to be prepared. We #lngafpl have the capacity and capabilities to manufacture all three kinds of Besan varieties. The scientific differentiation of besan (gram flour) in a lab based on quality involves analyzing its physical, chemical, and functional properties. Here are the top five major points: ⚠ Protein Content: Higher-quality besan typically has a higher protein content, indicating better nutritional value and functional properties like water absorption and binding. ⚠ Ash Content: The ash content reflects the mineral composition and indicates the purity of the flour. High ash content in lower-quality besan suggests the presence of impurities or bran. ⚠ Particle Size and Texture: The fineness or coarseness of besan affects its functional use. Premium-quality besan has a consistent, fine texture, while lower grades may contain uneven particle sizes or coarser granules. ⚠ Moisture Content: The moisture level is critical for shelf life and usability. High-quality besan has controlled moisture levels (usually below 12%), while higher moisture can lead to microbial growth and reduced quality. ⚠ Colour and Purity: The colour of besan is a key quality parameter. Premium-quality besan is bright yellow with no discolouration, while lower-quality variants may appear dull or have impurities, indicating less refined production methods. #BesanQuality #GramFlourScience #FoodTesting #QualityStandards #FoodAnalysis #NutritionMatters #LabTesting #IngredientQuality #FoodManufacturing #HealthyIngredients #PurityFirst #FoodSafety #GramFlourInsights #FoodResearch #BetterWithBesan #lngoenka