Eric Marcoullier’s Post

Valuable information! Eric is a wealth of knowledge!

A Wing Person Will... A Wing Person will make your sales team look like rockstars. They’ll scope out potential clients, break the ice, and smoothly transition the conversation to your pitch. Imagine having a partner who ensures you’re always talking to the decision-makers, not just collecting business cards. Your sales game just levelled up. And they don’t stop there—they also ensure your event’s human element is bopping, with everyone from sponsors to attendees making meaningful connections. #SalesBoost #NetworkingPro #EventSuccess

4 big things I am thinking and believe will propel Rockway, but more importantly, our customers success in 2025... 1. Tradeshows and events are a sales and marketing channel, not a cost of doing business. This means they must be approach with strategy and intentionality. 2. Events are a catalyst for relationship building and relationships = pipeline. If you understand this, you can execute your tradeshows and events the right way vs. the old way (transactionally). 3. "Pipeline impact" is the understanding and clarity of exactly how and what type of pipeline you are creating and influencing at your events, then building a strategy to amplify it. Ex. New leads, new opps, current deal acceleration, avg customer spend increase, referral resources, partnerships, etc. 4. The big idea, narratives, themes, standing out, and delivering an experience is what's winning at tradeshows and events. The above is the Rockway 🚂 🛤. Full steam ahead.

One of the biggest challenges that all startups face as they grow is repeatable sales - a challenge amplified by the fact that most founders don't come from a commercial background (and selling is hard!). A challenge made even harder as targets increase, sales teams get established and the complexity of selling into large organisations increase. These are the reasons why we wanted to put on these Sales Accelerator for Startups Bootcamps - to bring maximum impact and value within a single day for founders and startup leaders. It went fantastically (100% satisfaction) so we are pushing ahead with it. Charles Talbot and Andrew McLauchlan has put together a great program of content supported by workbooks and other tools to help you develop your inner sales superpower. If there was one thing we could do as associations, as an ecosystem, as investors and as fellow founders - is help companies scale commercially! I'm very proud to what they have achieved and excited to continue supporting such an essential effort. Sell Sell Sell! #b2bsales #enterprisesales #venturecapital #startups #scaleup Sarah Williams-Gardener Janine Hirt Anne Hilarion Mickael Paris Kyle Masterson Andrew Noble Don Ginsel Charlotte Crosswell OBE

JAMES WHITE IS BACK AT GROWTHCLUB! After delivering an outstanding talk at our last event, James White is back on 8th January to reveal “The Secrets to Closing and Winning Deals to Drive Sales Growth.” With the recent budget announcement, 2025 is shaping up to be a critical year for businesses. Now more than ever, it’s vital to turn leads into wins and keep your pipeline strong. At GrowthCLUB, James will guide you through the key steps to success - from preparing before you even pick up the phone, to navigating conversations, and successfully closing deals. Plus, you’ll get the chance to put these skills into practice during interactive, hands-on activities. This session is a must for you, as well as your senior team and especially your sales teams. It’s the perfect opportunity to align your organisation around proven sales techniques that deliver results. Can you really afford to miss this opportunity? Don’t leave your success to chance—join us at GrowthCLUB and take the first step towards turning 2025 into a winning year for your business! Secure your place here https://lnkd.in/g6QUx2Fy.. #salesexpert #growth #2025 #budget #success #winners #businessowner #events #planning #collabandsucceed

Cannot recommend Charles Talbot highly enough to help b2b startups and scaleups get their sales strategy into shape. It is an often overlooked area for early-stage business planning. Yes you need a good tech partner to develop your product but for b2b models especially, a correctly formulated and replicable sales strategy and process is crucial to attract investors...and more importantly, to scale your business! All GM b2b companies should attend the Manchester bootcamp! The Growth Company GM Business Growth Hub Innovate UK North GC Angels Baltic Ventures

I want to thank Brandon Willey, ICAE, for the opportunity to speak at The LBX Collective event at the end of last month. It was a fantastic gathering focused on supporting Family Entertainment Centers with insights on driving a more profitable birthday program. I shared some of my experience in group event selling. Most of my career has been dedicated to building revenue systems for VC-backed tech startups. Working with companies like FetchRev/Hownd introduced me to the "fun" industry, allowing me to help Family Entertainment Centers increase foot traffic and better engage with their customers. One key insight I've gained from working with thousands of these businesses is that many aren't empowering their sales teams effectively, which often results in missed opportunities and lost revenue. Over the years, I've worked with a few centers in a more passive role, but I’ve never fully committed to one direction or another in this space. My good friend and mentor, Kevin Ramani, recently gave me sage advice: "Do more of what gives you energy." As I help more companies build and enable their revenue systems, I've realized that my passion lies in sales enablement—especially for those who are often underserved. In startups, I've built revenue systems from the ground up so many times that it’s become a unique superpower. Bringing this skill set to sellers who may not have experienced a great system—or who are accustomed to using systems that were built for them—excites me. As a process builder and revenue architect, my goal is to equip sellers with the tools, systems, and tactics they need to succeed and earn more. The ultimate result? Businesses are more successful, the relationship between management and sellers improves, and everyone benefits. So, what’s next? I'll leverage my 14+ years of experience in sales, team-building, and management to create a top-tier selling system, tested and refined, using tools like Close, Clay, and Instantly.ai. 1. I’ll dive into the industry as an Event Manager, selling events firsthand to deepen my tactical coaching and refine my approach. 2. I’ll build a community of event sellers—a place where we can discuss, troubleshoot, collaborate, and have fun (no vendors, just sellers). 3. I’ll develop systems that bridge the gap between GMs/owners and sellers, fostering clarity around goals, commission plans, and feedback. I'm fully embracing this shift—splitting my time between supporting technology startups and building revenue systems for Family Entertainment Centers. It’s a move I’ve been considering for a while, and now I’m ready to pivot from my traditional startup role to carve out a niche in the "fun" industry. Wish me luck. I’ll be building in public, sharing my learnings—most likely with a ukulele in hand. — Kyle

The countdown is on 🗓️: we're six weeks away from Qualified Remodeler's Top 500 Live in Vegas! #Top500Live is an incredible opportunity for Blue Fire Leads to connect with both our valued existing partners and to meet new faces in the industry: 🔹 For Our Existing Partners: We can’t wait to catch up and hear about your latest successes and challenges. Let’s discuss how we can continue to support your goals and explore new markets and/or verticals together. 🔹 For New Connections: Swing by our booth to learn more about how we can help Ignite your Business with our exclusive, 1:1 leads. Comment below if we're missing a home service vertical that could help you acquire more clients! We’re looking forward to seeing all the Top 500 attendees next month and the chance to strengthen our partnerships and build new relationships. See you there! 🎉 #homeimprovement #qualifiedremodeler #top500 #bluefireleads #homeservicesmarketing #leadgeneration #performancemarketing

Booking meetings is very difficult at the moment no matter what industry you are in. Qualifying your prospects before reaching out has never been so important and the ones who are still spraying and praying and making it harder for everyone. I have been consistently using Amplemarket now for several weeks and using their intent data to qualify my outreach has resulted in a consistent flow of positive conversations. The signals that have helped me secure these conversations are as follows: 𝗛𝗶𝗿𝗶𝗻𝗴 - understanding in the first instance is the company actively recruiting 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗦𝗶𝘇𝗲- will they want to take advantage of my high-impact, startup talent community 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 - have they just raised, is it more likely they will have a budget to spend on my services Using the above assists me in building a detailed picture of the company before I have even begun to think about whether can I add value to this org, which to me is my number 1 qualifying question. DM me if you want to ask any questions or book a Demo, link below; the team are awesome and are not pushy in the slightest. https://lnkd.in/emw__zM2

As Partnerships Manager at LeadSense, my role is all about connecting the dots between brilliant businesses and even better opportunities. Some weeks are packed with big wins, others are about laying the groundwork for the future. This week? Let’s call it a healthy mix of both. From brainstorming with current partners to exploring exciting new collaborations, it’s always rewarding to see the results of strong partnerships come to life. If you’re looking for ways to make your sales pipeline sing, you know where to find me (hint: it’s in your inbox) #Partnerships #LeadGeneration