Nuvocargo’s Post

It was a pleasure having you! Thanks and Happy Birthday, Nur 🎉

View profile for Nur Cristiani

Head of LatAm Investment Strategy at J.P. Morgan Private Bank

Today, as I celebrate my birthday, I am truly grateful for another year of growth, both personally and professionally. However, I still need to find a way to explain to my nine year-old daughter that one year wiser does not imply one year older, given this year I’ve decided to start aging in reverse (any suggestions on how to approach the matter are welcome!). And today, on my birthday, what a better gift than the opportunity to speak on a topic close to my heart: the opportunities for Mexico and Latin America amid the U.S. rebalancing of imports with #Bridge49 and the American Chamber of Commerce of Mexico, moderated by Claudio X. Gonzalez C from Nuvocargo. Those familiar with my research know I approach the term "nearshoring" with skepticism—not because it lacks truth, but because it often seems overhyped. The commercial relationship between Mexico and the U.S. is longstanding, evolving from a maquila-driven economy to one fueled by manufacturing exports. Nearshoring, or "friend-shoring," is simply the next chapter in this narrative. However, this opportunity extends beyond Mexico. As the Inter-American Development Bank (IADB) notes, Central American countries like Honduras, Nicaragua, and El Salvador may benefit more from import-substitution opportunities in the U.S. relative to their GDP. Yet, Mexico's robust infrastructure and over 50 free trade agreements position it uniquely to lead and facilitate regional trade. In this context, logistics and transportation emerge as key sectors poised for growth. Investment trends were another focal point of our discussion. While 2023 saw a surge in private investments, new foreign direct investment (FDI) fell significantly. The nearshoring hype led to investment exuberance, and 2024 may see investments stall amid uncertainty. However, the U.S. Census Bureau's projection that Mexico will soon become the largest exporter of advanced technology products to the U.S. presents a significant opportunity to ramp up the country’s value-add contribution to such products, which currently stands at about half of that for the auto industry, for example. To transition from "manufacturing" to "mindfacturing," Mexico must focus on education and knowledge exchange with commercial partners. Technology, particularly AI, is pivotal in this transformation. It's not about where AI can help, but why wouldn’t it help. Identifying operational bottlenecks and leveraging technology to address them will be revolutionary. Companies need to adopt these technologies and invest in preparing for this new competitive landscape. These insights align with the themes in our 2025 Outlook, emphasizing resilient portfolios and investments in future security and technology. Beyond Mexico, these are opportunities to leverage for both financial portfolios and long-term strategic planning. Thank you to everyone who has been part of my journey in these last X-1 years. Looking forward to year X-2!

Market Outlook 2025: Building on Strength | J.P. Morgan Private Bank U.S.

Market Outlook 2025: Building on Strength | J.P. Morgan Private Bank U.S.

privatebank.jpmorgan.com

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