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In this exclusive interview, Antenna’s CEO shares insights on streaming’s ad-supported growth, live sports, and the NFL’s impact on subscriber acquisition and 2024’s top promotions. https://lnkd.in/gArkuN_p

🏀 Breaking News: $76 Billion NBA TV Deal Fast Approaching 📺 As the NBA nears a monumental $76 billion media rights deal with ESPN, NBC, and Amazon, showcasing a seismic shift in sports broadcasting, Transmit's recent SportsPro StreamTime podcast episode couldn't be more timely. In it, our Co-Founder & CPO Scott Young, alongside advertising expert Paul Gelb, delve into the future of sports advertising. This episode provides crucial insights into how brands can leverage these evolving platforms. From the synergy between ad-supported and subscription models to the impact of streaming innovations, these discussions are essential for understanding the future landscape of sports advertising. As the NBA deal illustrates, the value and complexity of sports media rights are escalating, making it a critical time for advertisers to assess their strategies. Tune into our podcast for expert analysis and forward-looking perspectives that align with these groundbreaking developments. 🎧 Listen now and join the conversation about the future of sports advertising in this new era! https://lnkd.in/eRdA5FUx #NBA #MediaRights #SportsAdvertising #FutureOfSports #TransmitLive

Listening to live sports on SiriusXM: Catch MLB, NASCAR, NBA games, shows, and more on live radio - https://lnkd.in/dCm9ApYy In the age of streaming services and seemingly endless negotiations over television contracts, sometimes the best way to watch a game is

🚨 Big moves in sports broadcasting! 🏀 #NBA has struck deals with ESPN and Amazon, setting the stage for an exciting future in sports media. ESPN will continue to air regular season games and the coveted NBA Finals. Meanwhile, Amazon scores big with rights to the conference finals—marking a significant push into streaming for sports content. As TNT Sports U.S. deal nears its end post-2024-25 season, the focus shifts to what's next. #TNTSports and #WarnerBrosDiscovery are prepping for negotiations, with NBCUniversal also showing interest in bringing NBA games back to its network. Could we see a bidding war? 📺💰 With the NBA seeking a monumental increase in its rights package, from $24 billion to $75 billion, the stakes couldn't be higher. Stay tuned as the league shapes its broadcasting future! #SportsBiz #MediaRights #StreamingWars #SportsMarketing #DigitalTransformation #MediaRights #InnovationInSports

Super Bowl LIX will be exclusively streamed on Tubi. That's huge. In August, we wrote a memo about Tubi's future, including sports. Here's a quote: "Tubi’s trump card (both literally and figurately) may be how it fits within Fox CEO Lachlan Murdock’s vision for the company. NBC has Peacock, ABC has Hulu, CBS has Paramount+, and Fox has Tubi. Outside of the Fox Sports app, Tubi is Fox’s streaming strategy. Peacock, Hulu, and Paramount+ feature a wide range of content from all corners of their network’s catalog. Peacock just had a massive win with the Olympics, an NFL Wild Card Game earlier this year, and just won back the NBA on NBC. Where will NFL, MLB, or Fox News fit into Fox’s streaming strategy in the future? These are all open questions." No longer an open question. With NFL, Nascar, Liga LX, and other leagues, Fox is leaning on Tubi. Here's our full memo: https://lnkd.in/e8EgbhX5 If the livestream is successful, this can open more doors for Tubi.

The shift is undeniable: U.S. live sports viewers are rapidly moving to digital platforms, with digital viewership set to surpass traditional pay TV in 2024. By 2027, 127M+ viewers are predicted to stream live sports digitally—a 50% increase since 2022! This trend reshapes how brands and leagues engage with sports fans. 🚀 #CastIronMedia #SportsStreaming #SportsMarketing

"It's going to keep advertising relationships stickier and it's going to increase their cost-per-million of all the impressions they have because now you can bundle. You can bundle WWE or NFL with drama programming or other types of sports programming. Get advertisers to stick, stay and pay more money. It is a multi-tiered strategy on the advertising side." DoubleVerify is one of Netflix's ad partners. CEO Mark Zagorski breaks down the $NFLX ad strategy:

Ballin’ Me, last year: “Big Tech will control more sports by the end of 2024. The high cost of sports rights will become a filter for who can afford to compete for them. Perhaps starting with the next NBA deal, Comcast might justify huge sports fees as part of a new Triple Play, or Disney Streaming might rationalize them to spin off ESPN and/or ABC. Disco Bros, however, won’t be able to afford to stay in the game, because their boss is too busy sucking all the air out of their balls. Whatever the final score, I’ll bet on sports to be in the winner’s circle for the foreseeable future.” https://lnkd.in/enZdzpRk The National Basketball Association (NBA), yesterday: “In total, the NBA would receive roughly $76 billion over the lifetime of the contracts, roughly TRIPLING the total value of its current rights deals with ESPN and Warner Bros. Discovery. It also would mark another significant expansion into live sports for Amazon, which already pays the #NFL around $1 billion per year to exclusively stream Thursday night games.” https://lnkd.in/eV72TtqZ I’m NOT saying I SEE the future. But we do hang out. #sports #streaming

The NBA’s current contracts with ESPN and Warner Bros Discovery’s (WBD) TNT Sports expire at the end of the 2024/25 season and are worth a combined US$24 billion. The league targets a major revenue increase, with some observers believing it could double or even triple its annual domestic broadcast income. According to The Athletic's Andrew Marchand, the “framework” of a deal between the NBA and Amazon calls for games broadcast on Prime Video for at “least the next decade.” The deal would begin starting in the 2025-26 season.

People today value authenticity. They prefer to engage with individual players and real personalities over faceless businesses and organizations. This shift towards genuine interactions marks a refreshing evolution. It paves the way for greater authenticity and deeper connections between viewers and sports organizations like the NFL, facilitated through the personal stories of the individuals within these organizations. To incorporate this into your business, focus on creating high-quality content that offers a glimpse behind the scenes. Showcase your achievements, the challenges you face, the new projects you’re tackling, and share your journey authentically. By doing so, you allow others to walk in your shoes, fostering a deeper connection with your customers and viewers.