At BBG Ventures we continue to think about changing demographic shifts and the groups of overlooked Americans at the centre of those shifts. We ask: what are the opportunities to build something valuable for those groups across the biggest areas of the economy to drive prosperity, growth and wellbeing for all Americans, not just some. Future of Work and underserved workers is an arena we've long dug into. This summer, my partner Susan Lyne and investor Carol Magalhães Isaacs, CFA went deeper on Boomers - by 2030, Boomers will outnumber under 18s - living longer, working longer, spending longer - what will their Third Act be? How might AI supercharge their productivity? Check out their post below and share your thoughts with us. Longevity and Prosperity > Death and Decay. If you're building at the intersection of Aging x Work reach out!
RETHINKING RETIREMENT We've been investing in the Future of Work since we launched BBG Ventures, targeting underserved segments like deskless workers (Anthill, OX) and solopreneurs (Topline Pro). Over the summer we spent time digging into another deeply underserved segment of the workforce: Boomers. By the end of this decade, the entire generation will have hit retirement age and, for the first time, Americans 65+ will outnumber those under 18. This has huge implications for every aspect of society, and it mandates that we start thinking differently about retirement. The question for all of us is this: Can we re-focus healthy Americans 60+ on a new phase of productivity, a “third act” that enables them to keep learning, keep earning, keep socially-engaged and contributing to the nation’s economic growth? And what role can AI play in helping every senior identify their unique skill set and personal priorities — and connect them with the right opportunities? We have some thoughts on how to make this happen, and we'd love you to give it a read, add your feedback, forward it to a founder who's working in this arena (or who you think might be intrigued), and share it! AgeTech has been too focused on death and decay; it's time we embrace longevity and give older Americans a way to keep working -- on their terms. cc: Carol Magalhães Isaacs, CFA Nisha Dua, Claire Biernacki, Drew Silverman Fennessy
Founder at CURAT—D | Building personal brands that drive business
5moAbsolutely agree! The potential for AI to enhance productivity among Boomers is incredible.