But I think the real story and what we're seeing now is, and I think it's the other answer to your question they put and that is we're seeing kind of a mix where you have a practice and this is something that has been ongoing for well over a decade in in the UK market specifically where they will offer Invisalign clear correct spark, you know, they'll they'll have multiple aligner options. And then you know, lab #1, lab #2 whichever, whatever they're brand is. And so we're seeing that kind of permeate even beyond the UK market where it's a normal thing to have a leading brand, maybe a secondary brand and then an A lab brand and then maybe even an inside, you know, an in office in-house option as well. So I think that's probably more indicative of of. You know where the whole thing is going. It's gonna be that kind of mixed approach, and I think that probably makes a lot of sense for a lot of practices and I think a lot of DSOs as well.
This is clearly happening in the UAE and other GCC markets. On the front of it , the clinics advertise Invisalign or the other big brands. but when you go into a deeper conversation, the practices are open to using multiple brands, mainly because of the cost factor.
We have been successful in sneaking into many practices through this approach.
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What does the future hold for aligner orthodontics? What will be the “new normal?”
Thank you again Nipun Kathuria with Smile Genius Dental’s 4D podcast for the opportunity to discuss insights on the future of aligner orthodontics.
The future for aligner orthodontics is bright. We’re only just beginning. The % of aligner starts compared to fixed appliances, while growing is still small and the growth of the orthodontic market is unprecedented.
Consumer awareness is at an all time high and clinicians across the spectrum of general dentists, specialists and DSOs are finding creative ways to integrate aligners into their practices to meet consumer demand.
Aligner manufacturers like Straumann GroupClearCorrect, Henry Schein Orthodontics and others are integrating Diagnosis and Treatment Plan Optimization™ (TPO) solutions with partners like Clear Treatment Planning Solutions and ClearForward to solve for the unique needs of dentists and orthodontists alike to streamline their workflows and increase utilization of aligner therapy.
Dental labs and lab networks will be integral to the future growth of the aligner orthodontic segment by leveraging their massive footprint and network of practices who want to integrate aligners into their practices.
Finally, an increasing number of practices are fabricating in office and need starting to direct print aligners.
The best part is that Clear Treatment Planning Solutions and ClearForward is already supporting all of these segments of the aligner business offering a full, turnkey, end-to-end, portal to print solution for practices, DSOs and labs globally.
Exciting times ahead.
Excellent insight into the shifting world of Clear Aligners…
Contact me for help establishing your own private label branded aligner…..all at that lower cost in the aforementioned LinkedIn story :)
#Invisalign says consumers are shifting to lower priced aligners
Align Tech recently released its Q2 results and although they grew, the share still dropped by 9%. They reduced their forecast for remaining year citing exchange rate impact and a shift to lower cost aligners. While its not clear whethere that is an industry wide shift but we see our clients growing with their own branded aligners. This is an intersting space to watch out for. 👀
#dentists#dentallabs#clearaligner#orthdontics#orthdontists#invisalign#dentalmonitoring#dsos#clearaligners#dentist#remotemonitoring
The Dentist Entrepreneur | Sales & Marketing Director | Healthcare Business | Dental Consumables | Invisible Aligners | HealthTech | Medical Devices | Sales Management | Marketing Strategist | Middle East, Africa, Asia
8moThis is clearly happening in the UAE and other GCC markets. On the front of it , the clinics advertise Invisalign or the other big brands. but when you go into a deeper conversation, the practices are open to using multiple brands, mainly because of the cost factor. We have been successful in sneaking into many practices through this approach.