Nik Hengel’s Post

As challenging as first-party data building may be, collaboration with partners — together in a trustworthy, easy-to-use system that connects brands, publishers, and data partners — is critical for fueling customer acquisition and addressing emerging channels. Adobe Real-Time CDP Collaboration is here to assist!

Every brand wants to maximize their return on investment by using customer data to deliver media efficiency. However, one aspect that is often overlooked is operational efficiency through Data Collaboration. By empowering business users with access to data and tools, brands can realise significant operational efficiencies, freeing up valuable technical resources for higher value tasks. Check out this latest blog discussing how brands are using Data Collaboration to drive efficiency for their business. #DataCollaboration #OperationalEfficiency #MediaPlanning #Marketing #DataAnalytics

The power of 'three' suggests that things that come in threes are inherently more effective. When it comes to data collaboration, this principle holds true delivering businesses significant value in terms of growth, efficiency, and effectiveness. Real brand examples show how data collaboration can help drive growth by identifying new audiences and opportunities, improve efficiency by streamlining processes, and boost effectiveness by enabling better decision-making. Check out my latest blog to learn more about data collaboration and the three areas of value that businesses can unlock: https://lnkd.in/e5h_hMiJ

🏈 🏀 New playbook alert: 12 Must-have data collaboration plays has landed! The marketing and advertising landscape is changing rapidly. To stay ahead of industry challenges, secure data collaboration has quickly become the cornerstone of data-driven marketing. Drawing from our experience working with hundreds of organizations and using inspiration from the sporting world, we’ve assembled 12 game-changing data collaboration plays to help you: ✅ Set up for success with quick collaboration wins ✅ Gain access to new insights that will supercharge your entire marketing strategy ✅ Unlock powerful customer acquisition tactics ✅ Use clean rooms for quick, reliable, and accurate measurement ✅ Plus, see how companies are driving results today with real-world case studies Get your playbook today and start dominating the privacy-first playing field: https://hubs.la/Q02SZ0Wl0 #DataCollaboration #DataCleanRooms #FirstPartyData

Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now: