Nik Hengel’s Post

As the TV advertising landscape continues to shift from traditional linear TV to digital platforms, take a minute to read how it is impacting the effectiveness of advertising efforts. Finding that right blend between traditional and Connected TV can be tough, but Simpli.fi's ZTV solution stays ahead of the TV advertising curve with data-driven insights and targeting capabilities to help advertisers reach all relevant audiences. https://lnkd.in/gfDqaS_s

Adoption of addressable TV advertising continues to follow an upward trajectory, with 53% of advertisers now considering the targeting method a must-buy, according to findings from industry organization Go Addressable and Advertiser Perceptions.

Direct response TV (DRTV) advertising is a powerful marketing strategy that has repeatedly proven its effectiveness. In Australia, the DRTV advertising landscape is thriving, offering businesses a dynamic platform to reach and engage their target audiences. Discover the reasons why you should consider the format in your media budget. https://lnkd.in/giYyhGMF

📺 Say goodbye to traditional TV limitations and hello to targeted, impactful campaigns! With CTV, marketers can reach audiences like never before, thanks to advanced targeting capabilities. 📊 Measure impact with precision! CTV offers robust analytics tools that let you track the effectiveness of your campaigns in real-time, ensuring every dollar spent delivers tangible results. 💰 And here's the kicker: you don't need a sky-high budget to tap into the power of CTV! Contrary to popular belief, the cost-effectiveness of CTV advertising is unmatched, offering better pricing and value for your investment. Ready to revolutionize your advertising strategy? Dive into the world of CTV and discover endless possibilities for connecting with your audience. Don't miss out on the future of advertising – it's here, and it's CTV! 🚀 https://lnkd.in/gW7dKmhy #CTV #AdvertisingRevolution #TargetMeasureThrive

$7 million for 30 seconds of fame is the reality of traditional Super Bowl ads. With Connected TV, brands can achieve impactful targeting and measurable results for a fraction of the cost. CTV is the real MVP of modern Super Bowl advertising, and StackAdapt has all the tactics you need to know.

$7 million for 30 seconds of fame is the reality of traditional Super Bowl ads. With Connected TV, brands can achieve impactful targeting and measurable results for a fraction of the cost. CTV is the real MVP of modern Super Bowl advertising, and StackAdapt has all the tactics you need to know.

$7 million for 30 seconds of fame is the reality of traditional Super Bowl ads. With Connected TV, brands can achieve impactful targeting and measurable results for a fraction of the cost. CTV is the real MVP of modern Super Bowl advertising, and StackAdapt has all the tactics you need to know.

$7 million for 30 seconds of fame is the reality of traditional Super Bowl ads. With Connected TV, brands can achieve impactful targeting and measurable results for a fraction of the cost. CTV is the real MVP of modern Super Bowl advertising, and StackAdapt has all the tactics you need to know.

$7 million for 30 seconds of fame is the reality of traditional Super Bowl ads. With Connected TV, brands can achieve impactful targeting and measurable results for a fraction of the cost. CTV is the real MVP of modern Super Bowl advertising, and StackAdapt has all the tactics you need to know.

$7 million for 30 seconds of fame is the reality of traditional Super Bowl ads. With Connected TV, brands can achieve impactful targeting and measurable results for a fraction of the cost. CTV is the real MVP of modern Super Bowl advertising, and StackAdapt has all the tactics you need to know.