Nik Hengel’s Post

Did you know 68% of global marketers consider retail media crucial to their strategy? Are you maximizing your retail media investments? @Nielsen provides trustworthy, unbiased insights to help you navigate the complex world of retail media networks with confidence. Want to know more about it? DM me to talk and read more here: https://bit.ly/427WNFa

As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes): Beth Ann Kaminkow Contributor. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. Whatever the specific number, retail media is big business today, and […] #DOOH #digitalbillboards #digitalsignage

As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes): Beth Ann Kaminkow Contributor. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. Whatever the specific number, retail media is big business today, and […] #DOOH #digitalbillboards #digitalsignage

FYI: As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes): Beth Ann Kaminkow Contributor. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. Whatever the specific number, retail media is big business today, and […] #DOOH #digitalbillboards #digitalsignage

ICYMI: As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes): Beth Ann Kaminkow Contributor. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. Whatever the specific number, retail media is big business today, and […] #DOOH #digitalbillboards #digitalsignage

🚀 Retail Media is Winning Big – Here’s Why 🚀 As national brand dollars shift towards retail media platforms, budgets are being reallocated to reach consumers at EVERY stage of the purchase funnel. Why? Because brands know that this is where customers are shopping 🛒. Two key takeaways as this trend continues: 1️⃣ Incrementality is everything – Brands are investing, but they want proof. 2️⃣ Measurement is critical – Profit, media, and sales metrics are the new KPIs driving campaign success 📊 Brands are pushing for less reliance on media metrics and more focus on the metrics that matter – profit, sales, and impact. 💡 For retailers to capture more ad spend, it's simple: Provide stronger analytics + in-flight optimization. Retailers who prioritize these areas will win the battle for brand dollars 💰. Is your retail media strategy ready for the next level? #RetailMedia #BrandMarketing #Advertising #CampaignSuccess

FYI: As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes): Beth Ann Kaminkow Contributor. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. Whatever the specific number, retail media is big business today, and […] #DOOH #digitalbillboards #digitalsignage

🚀 Free Download: Retail Media Ad Serving Guide 🚀 Dive into the fast-growing world of retail media with this comprehensive Retail Media Ad Serving Guide! 📈 This guide covers everything you need to master retail media ad serving, including the evolution, current trends, and top strategies to launch a successful retail media network. Whether you’re new to retail media or looking to scale your network, this guide is packed with valuable insights and real-world examples from industry leaders. 🔑 What’s Inside:  ● The Evolution of Retail Media Ad Serving: How it started, where it’s headed, and why it's crucial for brands and retailers alike.  ● Best Practices from Top-Performing Networks: Learn from the best with case studies and examples from leading retail media networks.  ● Step-by-Step to Launch & Scale Your Own Platform: Actionable insights to help you build, launch, and grow a high-impact retail media network.  ● The Future of Retail Media Advertising: Where the industry is going and how to stay ahead. 👉 Ready to elevate your retail media strategy? Download the guide now and gain the insights you need to succeed in this booming space! 🔗 Get the Guide Here: https://lnkd.in/eWBebwWp #Retail #Advertising #RetailAdvertising #RetailMediaNetworks #MarketingTrends

Discover how retail media networks, the fastest-growing segment in digital marketing, are reshaping strategies for retailers, brand marketers, and agencies. Co-hosted by Marketing Dive and Grocery Dive, this event will delve into: 1. The convergence of CTV and retail data 2. The role of retail media within organizations and their growing pains 3. The shift of advertising budgets towards retail media Don’t miss out and register for free today: https://lnkd.in/g2Zbcadq #RetailMedia #DigitalAdvertising #Marketing

ICYMI: As Ad Spend Rises, Marketing Budgets Switch To Commerce – Retail Media (Forbes): Beth Ann Kaminkow Contributor. Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend. Globally, GroupM states that retail media will top television revenue in that year. Whatever the specific number, retail media is big business today, and […] #DOOH #digitalbillboards #digitalsignage