Guess what - it's Thursday! Only 1 more power play to go! Next Topic: How to Make Messaging Stick "I’ve seen messaging make or break a launch. One of my first big PMM projects taught me this: if your audience doesn’t feel the value, they won’t care about your product. Here’s a messaging Power Play: 1️⃣ Use your audience’s exact words—dig them out of reviews, surveys, or sales calls. 2️⃣ Focus on emotional drivers first. Logic supports the decision, but emotion drives it. 3️⃣ Test, test, and test again. Messaging is never ‘done.’ I once turned around a project just by rewording the headline —it tripled the click-through rate. What’s one messaging tweak that’s worked wonders for you? Let's hear some insights from the experts: Elizabeth Brigham Maggie Bean Yi Lin Pei Katie Gerard
Thanks for the tag! I agree with your tips. I also think testing internally is super key. Don't ignore your founders, as they've often been thinking of these challenges for 10+ years. Make sure the messaging resonates with your frontline GTM folks, Sales and CS. And evangelize, evangelize, evangelize to make sure the message is consistent across the company. Oh and also-don't be so stuck on one format that you end up with super long docs that no one can actually use.
🎯 Smart messaging is crucial! I once revamped project messaging and saw engagement soar! 🎉 Keep refining your approach; it pays off! #ProductManagement #MessagingMagic
Top 100 Product Marketing Leader | GTM Strategy | Analyst Relations
2moWhat’s one messaging tweak that’s worked wonders for you? Mary Sheehan Jason Oakley Anna Niles