Nicole Afflick’s Post

Commercial, celebrity-driven podcasts are undeniably valuable for advertisers who want to reach the masses, but indie shows from trusted networks like Radiotopia and PRX imbue the essence of what makes podcasting great. These shows connect with passionate, targeted audiences and offer the added benefit of uncluttered advertising environments. Read our latest #blog post on the many benefits indie shows like The Stoop, Normal Gossip and Snap Judgment offer advertisers seeking to build deeper, more authentic relationships with audiences who are truly engaged. 📣 https://hubs.li/Q02TQ7Bw0 #podcasting #advertising #diversevoices #independentcreators

12 million views in 13 hours… INSANE This is not a political post but rather one that points to the power and reach of alternative media Podcasts, X, etc are all dominating the media landscape People don’t watch traditional media like they used to If you are building a brand or in the marketing world, go where the eyeballs are! #media #marketing #podcasts

So I've been working on something cool (atleast that's what I think), and I am about to go out and about with that soon. I've been planning to host Zoom podcasts with people from different industries with an expertise they can use to help others. I've got the camera rolling already but if you wanna help me out or be the next guest on the show, ping me :) #Marketing #LetsTalkAboutItWithSrijita #Advertisement #Poscast #Zoom

With consumers increasingly resistant to advertising, how can brands drive awareness and conversions while maintaining a captivated audience? 🧐 Megan Gibson, Paid Media Director, and Zoë Palmer, Digital Marketing Apprentice, discuss in our latest episode of Tauks… Short conversations with AgencyUK. Listen now Listen now on Apple Podcasts! 👇🎧 https://lnkd.in/eXWnZYrW Or watch the full episode on YouTube 👇 https://lnkd.in/eh628EUy   #agencyuk #tauks #podcasts #marketing #socialmedia #advertising #brandawareness

Follow AgencyUK #tauks We're building quite a following. Now available on #Apple, #YouTube and #Spotify. Listen now Listen now on Apple Podcasts! 👇🎧 https://lnkd.in/eXWnZYrW Or watch the full episode on YouTube 👇 https://lnkd.in/eh628EUy #agencyuk #tauks #podcasts #marketing #socialmedia #advertising #brandawareness

Q. How do I set a media budget for my paid media campaign? A. Whether you’re a new or established brand will influence how frequently you want your target audience to receive your message. Your media planner can create a budget by calculating the cost to achieve your desired reach and frequency. Tune in to our latest podcast episode where @charlesfetterly dives into effective frequency, media planning tools, and strategic considerations to maximize your advertising impact. Listen on YouTube: https://lnkd.in/d-efbeJE or Spotify: https://lnkd.in/djkxms_K or where ever you get your podcasts. Show Notes: https://lnkd.in/gHDSS-Sv  #MediaPlanning #Advertising #MarketingStrategy #QATuesday

Ever wondered how propaganda shapes the world around us? 🌍 In this clip, we dive deep with the minds behind Brink Media, and award winning podcast hosts Joshua Belhumeur and Malcolm Critcher, as they reveal how they're challenging the status quo in marketing and media. From creating impactful campaigns to redefining cultural narratives, discover what it takes to pull the strings in the attention economy. 🎯🔥 #marketing #propaganda #culturalchange #advertising #media #branding #creativity #socialimpact #BrinkMedia #podcast #behindthescenes #marketingstrategy #businessinsider #thoughtleadership

You have to realize that if you don't do podcasts, you're neglecting a potential portion of your audience who could be listening to you. For example, we have a client whose main audience includes drivers and truckers. These individuals are much more likely to listen passively while working than someone sitting at home watching TV. Understand how your audience consumes content and ensure you're covering all formats. Are you reaching your audience where they are? #contentmarketing #marketing #digitalmarketing

I was recently honored to be asked by Dave Beasing of Sound That BRANDS to share my thoughts on navigating today’s complex digital landscape. What I shared with him was how my many years of experience caring for brands in a digital world has brought me completely full circle. What was once old is now new again. The shiny digital pennies of the world have lost their shine. It’s never been more important to control your own destiny. Over-relying on third-party gatekeepers like social media and search for content consumption is risky business. They don’t care about your business—in fact, you’re a threat to theirs. It's time for media to get back to the basics... ✅ A killer website ✅ An awesome mobile app ✅ A great newsletter ✅ First party data ✅ A podcast, stream and other media channels that can be owned Getting discovered on TikTok 👍 Getting consumed only on TikTok 👎 Full Interview ➡️ https://lnkd.in/gdBCBcBa #DigitalStrategy #broadcasting #podcasting #SocialMediaMarketing #media #BusinessGrowth

Podcast advertising is a two-way street. Often, brands focus solely on what they're putting out - the ad message, the selling points, the target audience. All incredibly important, of course. But have you stopped to listen to what's being said in return? We live in an age of digital (and audible) noise. Cutting through that to truly connect with your audience? That's where the magic happens. Listen to their feedback, their questions, their needs – and address them. Remember: Every comment is an opportunity for growth and improvement. #podcast #podcastadvertising #listenerengagement #roi #advertising #partnerships #brand #podcastmanager #podcastmarketing