For any CPG marketer looking for a playbook on improving their measurement, don't miss InMarket's latest piece as an Ad Age Publishing Partner. As CPG marketers face a variety of new challenges, including the impact of rising costs and continued rise of new media channels, our CSO Michael Della Penna shares four guiding principles for effective CPG measurement. Offering more granular, faster and actionable insights, this approach has proven to drive better performance, incremental results and customer experiences. Don't miss it! 🧠
Hot off the press! "The Fundamentals of CPG Measurement—What Marketers Need to Know" by InMarket's Michael Della Penna just went live on Ad Age! In an era of fragmentation across both shopping behaviors and media consumption patterns, it is harder than ever for CPG marketers to understand what efforts are actually driving incremental sales and where they're occurring. Fortunately for marketers, InMarket's newly released LCI for CPG empowers them to holistically measure and optimize the incremental impact of their campaigns across individual retailers, channels, and KPIs. Now, CPG marketers can leverage this granular reporting to drive iROAS, incremental sales lift, projected sales, and more! In this Ad Age article, Michael Della Penna outlines the four guiding principles of effective CPG measurement that every marketer needs to know to drive success in 2025 and beyond. Read the full article here: https://bit.ly/3CYKGQZ #measurement #attribution #marketing #advertising #CPG
