Nick Stamoulis ✅’s Post

Best Practices for Integrating a Fractional CMO https://lnkd.in/eUQkm_sh . #fractionalcmo #bostondigitalmarketing #brickmarketing #nickstamoulis

An explainer article on the fractional chief marketing officer (CMO) model by Robert Reiss & Sheila Kloefkorn. ➡️ "Marketing and media management is increasingly complicated where achieving stand-out marketing results requires specialists." ➡️ "Often a Chief Marketing Officer [CMO] is the next step for growing companies in need of a higher level of strategic marketing and sales support." ➡️ "Many mid-sized companies are unable to afford a CMO, which has led to the newer model of a fractional CMO." Could this model help your business? The link to the article is in the first comment. #fractionalCMO #b2bmarketing #marketingstrategy #marketingexecution

An explainer article on the fractional chief marketing officer (CMO) model by Robert Reiss & Sheila Kloefkorn. ➡️ "Marketing and media management is increasingly complicated where achieving stand-out marketing results requires specialists." ➡️ "Often a Chief Marketing Officer [CMO] is the next step for growing companies in need of a higher level of strategic marketing and sales support." ➡️ "Many mid-sized companies are unable to afford a CMO, which has led to the newer model of a fractional CMO." Could this model help your business? The link to the article is in the first comment. #fractionalCMO #b2bmarketing #marketingstrategy #marketingexecution

An explainer article on the fractional chief marketing officer (CMO) model by Robert Reiss & Sheila Kloefkorn. ➡️ "Marketing and media management is increasingly complicated where achieving stand-out marketing results requires specialists." ➡️ "Often a Chief Marketing Officer [CMO] is the next step for growing companies in need of a higher level of strategic marketing and sales support." ➡️ "Many mid-sized companies are unable to afford a CMO, which has led to the newer model of a fractional CMO." Could this model help your business? The link to the article is in the first comment. #fractionalCMO #b2bmarketing #marketingstrategy #marketingexecution

An explainer article on the fractional chief marketing officer (CMO) model by Robert Reiss & Sheila Kloefkorn. ➡️ "Marketing and media management is increasingly complicated where achieving stand-out marketing results requires specialists." ➡️ "Often a Chief Marketing Officer [CMO] is the next step for growing companies in need of a higher level of strategic marketing and sales support." ➡️ "Many mid-sized companies are unable to afford a CMO, which has led to the newer model of a fractional CMO." Could this model help your business? The link to the article is in the first comment. #fractionalCMO #b2bmarketing #marketingstrategy #marketingexecution

Is Your Marketing Budget Stretched Thin? Here's How to Maximize ROI Limited marketing resources are a common challenge for growing companies. A fractional CMO can help you stretch your budget further by developing data-driven strategies and focusing on high-impact tactics. Get more leads, conversions, and sales without breaking the bank. https://lnkd.in/gX-85eCq #marketingROI #fractionalmarketing #ceochallenges

Ber Mitchell explains, in this Forbes article, the FAQs about Fractional Chief Marketing Officers. Here's a taste: ❓❓❓What is a fractional CMO? "A fractional CMO is a marketer who works with businesses for a fixed amount of time in a given month, often just a handful of hours. In other words, they dedicate a fraction of the time that a regular CMO would spend on the company, and they receive a fraction of the pay." Find the link to the article in the first comment. #fractionalCMO #fractionalleaders #b2bmarketing

As a fractional CMO, I am often asked, what is the ROI I provide? What is the value I offer? My answer is simple. It’s clarity and focus on your objectives. A fractional CMO helps you build a strategy that aligns with your business goals, makes sense of your operations, and makes sure your message resonates. Think about it: elevated marketing reduces waste, sharpens your brand's voice, and brings in more loyal customers. It’s not just about spending money; it’s about making every dollar count while you keep your eyes on the bigger picture. So if you’re ready to steer your ship more effectively, consider bringing in that expert for a fraction of the cost. Because sometimes, it’s not just about what you spend; it’s about what you save and gain in the long run. Are you ready for that ROI? Let's keep the conversation going in my DM. #fractionalCMO #marketingops #marketingautomation #b2bmarketing Post generated by postgen.

Driving Growth and Value in Investor-Backed Businesses: A Marketing Blueprint for Success At a recent roundtable we co-hosted with tml Partners and chaired by our B2B tech Growth Partner, Sophia Ahrel FCIM, we brought together marketing and commercial leaders of PE-backed businesses for an insightful discussion on the impact of marketing in their organisations. In this follow-up article we look at how to drive growth and value creation, focusing on the three metrics that consistently stand out to help leaders track performance for both short-term growth and long-term value: - Customer Acquisition Cost (CAC) - Net Retention Rate (NRR) - Time to Close/Won Deals Look out for more content from this fascinating discussion in due course and in the meantime, get in touch with us to discover how a Fractional CMO/CRO can transform your portfolio company’s growth trajectory. #fractionalCMO #fractionalCRO #privateequity #growth #investorbacked

How does a business know when to consider a fractional CMO? Here are the signs I see and hear from business owners: **Inconsistent marketing efforts** Marketing campaigns are executed sporadically or using off-the-cuff ideas. **No overarching plan** A lack of master strategy used to project revenue growth and track marketing campaign results. **Underperforming marketing campaigns** Marketing campaigns can often fall short without a strategy based on market and customer research. **Not gathering customer feedback** To continue to be competitive, companies must understand why their customers buy - intimately. **Need to grow faster** Marketing is producing qualified leads, but not enough and it’s unclear where to invest to get more. I could go on, but let’s keep it short! #FractionalCMO #MarketingStrategy #BusinessGrowth #B2BMarketing