Last week, I had the privilege of attending the Australian Loyalty Association 2024 Asia Pacific Loyalty Association Conference, which had some great topics of discussion. Whilst the agenda was predominantly focused on more B2C than B2B loyalty there were many topics that are certainly relevant to both areas of loyalty. Here are some of my key takeaways: 1. Simplification is Key: Amanda Cromhout CADipL™️ presentation reminded us that simplifying loyalty programs makes them more accessible and effective, driving deeper customer connections. 2. Personalisation Matters: As highlighted by McKinsey & Company, personalisation delivers significant ROI. Tailoring program offerings to meet diverse customer needs will be critical moving forward. 3. Inject the Fun Factor: Loyalty programs should be engaging and memorable. It's time to add a fun element that surprises and delights our members. 4. Leverage Psychological Drivers: Yuping Liu-Thompkins, PhD, CLMP shared compelling insights on using psychological principles to enhance loyalty such as nudge theory. 5. Prioritise Data Privacy: With potential changes to data privacy regulations, it was made clear of the need for balancing a frictionless user experience with robust data protection. There was also valuable insights on fraud prevention and security in the loyalty industry. looking forward to the next one. #APACLoyaltyConf #APLC2024 #LoyaltyConference #loyalty
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𝐓𝐫𝐮𝐬𝐭 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 = 𝐔𝐈, 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐭𝐢𝐨𝐧/𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧, 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐚𝐧𝐝 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, and 𝐊𝐘𝐗: There is a need for multiple orthogonal solutions to enable a 𝐓𝐫𝐮𝐬𝐭 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 for communications. It's all part of CX for consumer contact over the voice channel, including 𝐔𝐈, 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐭𝐢𝐨𝐧/𝐕𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧, 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐚𝐧𝐝 𝐏𝐫𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, and 𝐊𝐘𝐗 (know your everything...Customers, Traffic, Routes, etc. and it's both Vetting AND Ongoing Monitoring).
Information and Communications Technology Expert: ICT Solutions, VoIP Policy, Business Strategy, Consumer Contact Regulations, and Telecom Intellectual Property
Speaking in February, March, and April all about a common theme: Establishing and maintaining trust in CX for consumer contact over the voice channel. Hint, your calls don't need to be branded, but that is one way to convey trust to consumers - ask me about others !! Events and topics are as follows: ITEXPO #TECHSUPERSHOW 2025, "Generating Revenue with Branded Calling" (with Jim Dalton); Enterprise Connect 2025, “Ensuring Trust in Outbound Calling” (with Sarah Delphey and Mick Moss); and Cloud Communications Alliance's Cloud Connections 2025, “Beyond Compliance: Seizing Opportunities in Branded Calling and KYC Regulations” (with Alexis Buese). Caller ID Reputation® will have a booth at the first two shows and I will be available to take questions at all three. Let me know what questions you have about simultaneously defeating scammers and maintaining regulatory compliance while optimizing consumer engagement. This includes complying with Federal Trade Commission and Federal Communications Commission rules and regulations. For information about solutions for compliance and optimization, reach out to our marketing team via Hyejong (Monica) Oh and the sales team via Ricky F. and others. Ask any of us how we optimize CX for consumer contact over the voice channel !!
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Providing Bucket List travel experiences; President & CEO at Pulse Experiential Travel; CEO at Top Centre Tickets
6moThanks for sharing. All points extremely relevant for both B2C and B2B market verticals.