Nick Merry’s Post

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Global B2B Loyalty, MICE Events, & Executive Coach

Last week, I had the privilege of attending the Australian Loyalty Association 2024 Asia Pacific Loyalty Association Conference, which had some great topics of discussion. Whilst the agenda was predominantly focused on more B2C than B2B loyalty there were many topics that are certainly relevant to both areas of loyalty. Here are some of my key takeaways: 1. Simplification is Key: Amanda Cromhout CADipL™️ presentation reminded us that simplifying loyalty programs makes them more accessible and effective, driving deeper customer connections. 2. Personalisation Matters: As highlighted by McKinsey & Company, personalisation delivers significant ROI. Tailoring program offerings to meet diverse customer needs will be critical moving forward. 3. Inject the Fun Factor: Loyalty programs should be engaging and memorable. It's time to add a fun element that surprises and delights our members. 4. Leverage Psychological Drivers: Yuping Liu-Thompkins, PhD, CLMP shared compelling insights on using psychological principles to enhance loyalty such as nudge theory. 5. Prioritise Data Privacy: With potential changes to data privacy regulations, it was made clear of the need for balancing a frictionless user experience with robust data protection. There was also valuable insights on fraud prevention and security in the loyalty industry. looking forward to the next one. #APACLoyaltyConf #APLC2024 #LoyaltyConference #loyalty

Marc Matthews

Providing Bucket List travel experiences; President & CEO at Pulse Experiential Travel; CEO at Top Centre Tickets

6mo

Thanks for sharing. All points extremely relevant for both B2C and B2B market verticals.

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