How to get top-of-the-funnel insights from TOTF

View profile for Nick Doyle

Performance Marketing and Ecommerce Expert | Acquisition Partner and Area President - Arthur J Gallagher | Author

Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience.  They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering:  👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.

Blaire (Jones) Kotsikopoulos

Very versatile post-sales leader. VP of Client Services at Arcbound | ex-Skyword/TrackMaven/BERA.

8mo

I got to work with some excellent CI teams when I worked at BERA. The amazing but often missed learning: an insight is much deeper than an observation. No one with graph literacy needs your observation -- they need to know what it means.

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Nesha Sanghavi

Owner & CEO of chicka-d | Business Mentor & Speaker

8mo

Insightful approach! Providing value at the top of the funnel builds credibility early. The ROI calculator idea is particularly powerful - numbers speak volumes.

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Steven Hiltermann

Business Operations, Strategy & GTM @ parcelLab

8mo

TOFU >> TOTF

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