Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience. They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering: 👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.
Insightful approach! Providing value at the top of the funnel builds credibility early. The ROI calculator idea is particularly powerful - numbers speak volumes.
TOFU >> TOTF
Very versatile post-sales leader. VP of Client Services at Arcbound | ex-Skyword/TrackMaven/BERA.
8moI got to work with some excellent CI teams when I worked at BERA. The amazing but often missed learning: an insight is much deeper than an observation. No one with graph literacy needs your observation -- they need to know what it means.