Neville Hobson’s Post

I know this will come as no big surprise, but AI-powered PR is the biggest trend for the coming year, according to the PR Trends report from Prowly. There are some other trends to watch and some tweaks you can make in your comms plans based on measurement, hyper-personalization, data, and more. I'll put the link to download the report in the comments below.

Digitalization in a slow and steady phase

Don't skip research. It might seem like the easiest part of the comms strategy process to cut for time, but resist that urge. Research guides your entire strategy: messaging, channels, cadence, sources–EVERYTHING. YOU NEED RESEARCH. A strategy built around assumptions about your audience will not achieve your goals. And are they even the right goals? (Those need research, too.) Also, unpopular opinion: Research is fun! Collecting data, aggregating, identifying trends and building cool graphs?! Yes please! 🙋🏾♀️ But, fine. We know it's not for everyone, so leave it to the experts. Contact us today to help build a strong foundation for your comms campaigns. [email protected] https://lnkd.in/gjzbn_VG #CommunicationStrategy #StrategicComms

A bit like my beloved Everton, businesses face some big challenges in 2025, especially in our world of PR and communications. Here are some wise words from Freshfield's Andrew Taylor ('Tazzler') outlining some of the key PR and comms issues facing organisations and their leaders in '25. #COYB

Data is everywhere. And data is powerful. It holds the key to understanding your target audience, their preferences, and the effectiveness of your messages. By analysing and interpreting this treasure trove of information, you can uncover valuable insights that inform your communication strategies and drive better results. Our latest blog from our Senior PR Account Manager Emma delves into why embracing the power of data means you no longer need to rely on guesswork or gut feelings. Link is in the comments.

What are some of the biggest emerging PR and communications challenges businesses can expect in 2025? 🌐 The rise of AI  🧬 A shifting social media landscape  🗣️ Addressing misinformation In our latest #FreshEyes insights piece, FF PR & communications director, Andrew Taylor shares a rundown of some key challenges and how to best approach them. 🗒️ Read the full piece: https://lnkd.in/dJc9kBv7 #PRandCommunications #ArtificialIntelligence #ReputationManagement

Digital PR and Trump’s 2024 Victory: The Power of Real-Time Adjustments In the digital-first landscape of 2024, PR campaigns leaned heavily on data and agility—and Trump’s campaign mastered this art. 💻 What Worked: Leveraging AI tools like Brandwatch, the campaign analyzed social media sentiment to identify key voter concerns and trends. Messaging was pivoted in real-time, ensuring relevancy on pressing topics like energy independence and border security. 🌐 Example: When public interest surged around job creation in the energy sector, the campaign immediately amplified content supporting their policies, boosting engagement and trust among undecided voters. 📊 Outcome: Real-time adjustments kept the campaign ahead of the curve, maximizing engagement on digital platforms and solidifying support in critical swing states. ✨ Takeaway: PR success in today’s world relies on harnessing data and acting quickly. Campaigns that listen to their audience in real time can craft messages that resonate deeply and inspire action. #DigitalPR #AIInPR #CampaignInnovation

Ever wondered how you can get the most from your media monitoring investment? This essential guide breaks down everything you need to know, with practical tips to keep your finger on the pulse of the #PRstrategy. Here are three #key #takeaways: 1️⃣ Go beyond one media type To get the full picture, monitor a mix of print, broadcast, online, and social media. This holistic approach uncovers diverse opinions, trends, and the overall narrative around your brand and industry. 2️⃣ Use sentiment analysis to measure the impact Tracking sentiment across mentions, from positive to negative, reveals how your brand is truly perceived. This can help shape responses, refine messaging, and enhance reputation management. 3️⃣ Tailor insights for each team Not all departments need the same data. Customise reports so marketing, customer service, and PR teams get relevant insights, enabling each to make data-driven decisions that directly impact their goals. Read the full guide to discover practical tips that bring measurable value. LINK IN COMMENTS. To register your interest for a free trial or to book a demo click: https://lnkd.in/gsZVk9Bf #MediaIntelligenceMadeSmarter #mediamonitoringguide #PRtools

What are your big PR and comms challenges for 2025? Here's a piece I wrote for Freshfield about the many interconnected events creating tricky reputation management projects for business leaders and their PR teams. #PR #comms #ESG

Is PR data deficient? It’s a criticism that’s been levelled at the PR industry for years: the industry is not as data-savvy as it should be. But is this claim grounded in reality, or is PR unfairly judged? We asked PR professionals their thoughts https://lnkd.in/eUpX8Uqg