In this altered environment for deposits, financial institutions trying to use the old playbook for pricing, structuring accounts, and tracking results find that they are ineffective. Leaving the frontline in the posture of order taker and product pusher for the classic deposit account structures doesn't work today. Using the latest in science and art of deposits gives some financial institutions a durable competitive advantage. #communitybanking #strategicexecution #relationshipbanking
Increased competition, evolving accountholder expectations, and tough economic conditions has forced #banks and #creditunions to make rushed decisions and create haphazard strategies. Read Mac Thompson's latest article in Fintech Herald about the importance of looking inward to solve these challenges. https://lnkd.in/epSQmzNs