Brand Strategy Is Business Strategy. A weak brand makes everything harder: sales, hiring, partnerships, and expansion. A strong brand is an accelerator. If your CEO isn't thinking about brand, they aren’t thinking about business. #brand #brandstrategy #b2b #marketing #strategy
Steve Gaffen
3w
Having a strong brand also helps with recruitment and retention.
Brandon Lee
2w
Totally agree. A strong brand makes everything easier and drives growth in so many ways.
Amen, so well said 🔥
Chief Brand Officer
3wBrand drives the multiple side of the valuation equation… Strong brands create value, weak brands chase dollars.