Chief Marketing & Communications Officer and Founding President, Healthcare Business, Mastercard. Author of Wall Street Journal Bestseller “Quantum Marketing”
As marketers, we know that consumer behavior is driven mainly by emotions, not logic. That’s why defining an audience by passions—and speaking to those passions—can be an effective way to connect to consumers and capture attention in today’s fractured landscape. I recently wrote an article in Business Insider on why a passion-based marketing strategy is effective for a company’s long-term growth. Take a look: https://lnkd.in/gdMgK-sQ
Elton Langland
4mo
Excellent article. I'm going incorporate what I learned into my work.
Anthony Trollope
4mo
Great insights! How do you see neuromarketing influencing this passion-driven approach in the future?
Megan Davis
4mo
So refreshing to hear hear the word passion when talking about understanding what motivates our customers. A poetic approach!
Peter Waweru
4mo
Insightful read.
Hoy, más que nunca, las audiencias se conectan a través de la pasión y por eso adoptan, promueven y defienden a las marcas que abanderan eso que les apasiona. En el núcleo de tu negocio está una pasión, pero quizás no sea la más obvia o aparente y, tal vez, tienes una gran oportunidad de abanderarla y ser un campeón de tus audiencias.