MullenLowe Global’s Post

Name: MullenLowe Global on LinkedIn: #advertising #generalknowledge
Uploaded: 2024-12-11T17:14:12.645Z
Duration: 2 min 24 s
Channel: MullenLowe Global
Description: 🤔 Let’s play Guess the Ad with Nicky Bullard President of MullenLowe UK and Jose Miguel Sokoloff, President of the Global Creative Council! Watch our two favourite co-hosts tackle some industry general knowledge to wrap the year. How many did you get right? 👀 #advertising #generalknowledge

MullenLowe Global

95,832 followers

2mo

🤔 Let’s play Guess the Ad with Nicky Bullard President of MullenLowe UK and Jose Miguel Sokoloff, President of the Global Creative Council! Watch our two favourite co-hosts tackle some industry general knowledge to wrap the year. How many did you get right? 👀 #advertising #generalknowledge

5 Comments

Transcript

Hi, I'm Vicky Bullard, Chief Creative Officer here in London. Hi, I'm Jos�� Miguel Sokoloff, the President of the Global Creative Council at the MullenLowe Global Group, and Nikki is my favorite person. So having a game which is, you have got to guess the ad, I'm going to give you some descriptions. I'm going to see how quickly you can do it. And then I've got a fast round afterwards, OK, Right. And you know I have a terrible memory, right? So do I. That's why I've had to write some things down. So I've had to cheat. So you're already cheating. You're already cheating, right? Should we go? Let's go. Number one, this was shot like an audition. We asked some adults perform some actions in a certain way and a young boy they performed. Perceptions and we saw that an expression that's used actually has become almost like a bad thing, like an insult. We've got some young girls to come and do the same action. And you saw actually that when you get to the pupil correct done. Yay. Couldn't have done that outside the ages, right? That's the first one. So we did. This one is perfect for a day like today. It's a gloomy day. And you know what? I'm just thinking I really need to feel the sun on my face. If I still feel. That's magic. Yeah. Alright, sorry, my little guys. I'm so pleased you got it right. The next one, I think it's probably, for me, one of the best demo ads of all time. The director is Kim Gehrig. It started off with a young woman waking up to Siri, telling her what the day would be like. There's some key scenes. There's a woman putting her makeup on with her foot. It's 2 words. The first one is the and it ends in EST. The best. The greatest. Yeah. Brilliant. That's good, right. OK, excellent. So it's 3 downs. That's three by two and a half under score in there. You're gonna do some fast food. Just give you a few words and see if you can get this one. Teach the world to sing Coca-Cola. Rotten meat? No idea. Rotten burger meat. OK, Burger King. And then hands on hips. Kijk, het kleurt zo vele stijl bij elkaar. You say so much great work out there and the one that we all know so clearly was Magnum. That's one of us. Yeah, of course. It's great work. It also shows we were cheating because it's the only one that was ours. I mean, not knowing our work is actually, that would be worse, wouldn't it? Yeah.

Nicky Bullard

Group Chief Creative Officer, MullenLowe Group UK

2mo

This was so much fun to do!

5 Reactions

Sarah Okrent

Global Head of Communications @ MullenLowe | PR & Growth

2mo

Couldn't love these two more! 😍

3 Reactions

Melissa Lancaster

Brand Manager, Conceptual Designer & Art Director

2mo

Love the insight! Love the playfulness of this!!

1 Reaction

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