Mitra Creative’s Post

Martech: From Wild West to Condiment Corner The martech gold rush is over. It's a buyer's market, people! Vendors, it's time to ditch the land grab and focus on being the perfect condiment to your customer's martech stack. Spice up your strategy! #Martech #Marketing #Business #Innovation #Growth

𝐏𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐬𝐚𝐲, "𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐚𝐜𝐜𝐨𝐦𝐦𝐨𝐝𝐚𝐭𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐧𝐞𝐞𝐝𝐬 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭" 𝐝𝐨𝐧’𝐭 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐢𝐧 𝟐𝟎𝟐𝟓. In 2025, the belief that today’s Martech platforms cover all the bases for driving revenue is misguided. 𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲 𝐢𝐬 𝐭𝐡𝐚𝐭 𝐦𝐨𝐝𝐞𝐫𝐧 𝐯𝐞𝐧𝐝𝐨𝐫𝐬 𝐡𝐚𝐯𝐞 𝐲𝐞𝐭 𝐭𝐨 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐚𝐧 𝐚𝐝𝐞𝐪𝐮𝐚𝐭𝐞 𝐦𝐢𝐧𝐢𝐦𝐮𝐦 𝐯𝐢𝐚𝐛𝐥𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 (𝐌𝐕𝐏) 𝐭𝐡𝐚𝐭 𝐚𝐝𝐝𝐫𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐝𝐫𝐢𝐯𝐞𝐫𝐬 𝐨𝐟 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲: - 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Current platforms don’t adequately analyze the market landscape to help identify potential growth areas. Emerging trends and underserved segments are left untouched, limiting opportunities for new revenue streams. - 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐍𝐞𝐞𝐝𝐬: Martech tools are hyper-focused on execution but fall short when it comes to truly understanding customers' desired outcome and jobs-to-be-done. Revenue growth starts with knowing what customers need, not simply executing marketing tactics. - 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: Platforms today rarely help companies assess their competitors' strategies to identify gaps and differentiation opportunities. This competitive intelligence is crucial for crafting successful revenue strategies. - 𝐆𝐚𝐭𝐡𝐞𝐫𝐢𝐧𝐠 𝐌𝐚𝐫𝐤𝐞𝐭 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞: The ability to gather comprehensive market data—competitor performance, customer preferences, and industry trends—remains an unmet need in most Martech tools. Executives are left in the dark without the insights required to make strategic decisions. 𝐓𝐡𝐢𝐧𝐤 𝐨𝐟 𝐜𝐮𝐫𝐫𝐞𝐧𝐭 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 𝐚𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐭𝐡𝐞𝐚𝐭𝐞𝐫—𝐭𝐡𝐞𝐲 𝐞𝐱𝐜𝐞𝐥 𝐚𝐭 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐛𝐮𝐭 𝐢𝐠𝐧𝐨𝐫𝐞 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐭𝐞𝐩𝐬 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐲 𝐟𝐨𝐫 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐌𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐢𝐬 𝐭𝐨 𝐬𝐡𝐢𝐟𝐭 𝐭𝐡𝐞 𝐟𝐨𝐜𝐮𝐬 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐞𝐪𝐮𝐢𝐩𝐩𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐭𝐨𝐨𝐥𝐬 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐦𝐚𝐫𝐤𝐞𝐭, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐧𝐠 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧. In 2025, the future of #Martech isn’t just about better marketing execution—it’s about delivering the tools that allow executives to 𝐭𝐫𝐮𝐥𝐲 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐞𝐯𝐞𝐧 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. --- Do you agree? Are Martech vendors missing the mark on what’s really needed to drive profitable revenue growth? https://jtbd.one/martech 👈 some cheat sheets #crm #innovation #revenuegeneration #cmo #cro #ceo #jtbd #zeropivot

Most go-to-market strategies fail because they try to do too much, too fast. The bad news is that yes, it's frustrating when you have a lot of ideas and you feel like you can't do everything all at once 😩 The good news is, there's a simple framework you can follow to improve your go-to-market efficiency. Here are the key areas to focus on: 1️⃣ Clarify your value proposition Refine your ideal client profile, segment your audience, and develop clear messaging. Example: "We help mid-sized fintech firms streamline operations, delivering a 20% efficiency increase." 2️⃣ Prioritise your marketing channels Apply the 80/20 rule - focus 80% of your efforts on proven channels (such as LinkedIn and webinars) and 20% on testing new or smaller channels, such as YouTube and TikTok. 3️⃣ Run continuous tests and learn from them Small experiments like A/B testing email subject lines or call-to-actions help refine your content marketing strategy. 4️⃣ Align sales & marketing Make sure everyone is pulling in the same directions by setting up a regular feedback loop to share insights and metrics. Use CRM tools like HubSpot to keep all information in the same place and ensure you can act quickly on actions. 5️⃣ Optimise your entire funnel From SEO for awareness to delivering exceptional post-sale advocacy, make sure you're maximising efficiency at every stage and thinking about the best way marketing can improve metrics such as conversion rate and time-to-convert. Not just focused on acquisition at the top of the funnel. 6️⃣ Automate, automate, automate Automate repetitive tasks such as follow ups in your sales process and use analytics tools like Google Analytics to measure performance. 7️⃣ Measure & continuously improve Track key commercial metrics like Customer Acquisition Cost (CAC) and conversion rates. Regular review meetings between marketing, sales and the leadership team are critical. Try to implement one step this week to start improving your GTM efficiency this year. What’s working well in your GTM process right now? Let me know👇 #growthmarketing #GTMstrategy #businessefficiency

"Marketing isn't just about creativity; it's about driving business growth. Revitalize your marketing approach and sharpen your #strategicvision as we delve into the latest insights in #marketingleadership with Gaurav Gupta, a seasoned #gotomarket (GTM) expert and Global Marketing Director at IBM. With over two decades of experience, Gaurav shares invaluable wisdom on how marketing has transformed in the digital era. Key Takeaways: Utilizing #datadriven decisions to drive GTM success Balancing creative agility with analytics The evolution of #ABM from a strategy to a necessity The role of #AI in shaping the future of marketing Leveraging #customer feedback for unified marketing strategies Stay ahead of the curve and elevate your B2B marketing strategies! Read Now: https://lnkd.in/dcJSTQPv #B2BMarketing #MarketingLeadership #GTMStrategy #DataDriven #ABM #AIinMarketing #CustomerFeedback #DigitalTransformation #GTMLibrary

The martech landscape grew 28% last year to over 14,000 solutions, yet teams are struggling to master the tools they already have. Discover why the strategic skills gap is widening and how leading CMOs are tackling platform integration, compliance, and ROI. Read more: https://lnkd.in/e3RsmfnH #MarTech #DigitalMarketing

🚀 “The GTM Strategy That Scaled 50+ Startups to Millions—Here’s How You Can Do It Too” “90% of product launches fail. Why? Because they miss one critical thing: a bulletproof Go-To-Market (GTM) strategy. 1. Target Market Identification Know your ideal customer profile (ICP). Use tools like LinkedIn Sales Navigator and surveys to build hyper-targeted personas. 2. Value Proposition Design Answer: Why you? Use the Before-After-Bridge framework: Before: The problem. After: The solution. Bridge: Your product. 3. Sales & Marketing Alignment Create shared goals and use CRM tools like HubSpot. Implement SLAs to define handoff points. 4. Multi-Channel Distribution Be everywhere your customers are: direct sales, e-commerce, social media, and partnerships. use omnichannel marketing for seamless experiences. 5. Customer Retention Build a customer success team. Use NPS, email marketing, and loyalty programs to keep customers engaged. Why This Works Companies with a structured GTM strategy see: ✅ 2x faster revenue growth ✅ 3x higher retention ✅ 50% lower acquisition costs What’s your biggest GTM challenge? #GoToMarketStrategy #ProductLaunch #StartupGrowth #GTM #GrowthHacking

How market trends are shaping GTM for SaaS in 2025 The SaaS landscape is evolving fast. Buyer behavior, competition, and technology are reshaping how we approach go-to-market (GTM) strategies. Here’s a deep dive into the top trends driving GTM success in 2025 — and what they mean for SaaS founders: 1️⃣ hyper-personalized outreach Mass emails and generic ads? They’re fading fast. Trend: Buyers expect tailored messaging that speaks directly to their role and pain points. What to Do: Leverage AI to segment audiences and create personalized campaigns. 2️⃣ community-led growth Communities are the new marketing funnels. Trend: SaaS buyers are relying on peer recommendations more than ads. What to Do: Build and nurture online spaces where your ICP connects and learns. 3️⃣ PLG (product-led growth) takes center stage Buyers want to try before they buy. Trend: Freemium models and self-serve onboarding are becoming the norm. What to Do: Invest in making your product your best salesperson. 4️⃣ data-driven decision making Intuition won’t cut it anymore. Trend: GTM strategies are increasingly informed by real-time analytics and customer behavior. What to Do: Track key metrics like CAC, LTV, and activation rates religiously. 5️⃣ alignment of marketing, sales, and success teams Silos kill growth. Trend: SaaS companies are winning by ensuring all teams share the same data and goals. What to Do: Build GTM systems that create a seamless customer journey from first touch to retention. 💡 The takeaway: The SaaS GTM strategies of 2025 are customer-first, data-driven, and community-led. Adapt now to stay ahead. 💬 Which of these trends are you excited — or nervous — about? Let’s discuss how to make them work for your SaaS! #GTM2025 #demandgeneration #SaaSmarketing #thoughtleadership

We’re witnessing a shift in the world of Account-Based Marketing (ABM). A recent conversation with a growth-stage SaaS company's Head of Marketing revealed a significant trend. They plan to invest $50K in 6sense solely for intent data, avoiding a $300K spend on full predictive scoring. The industry is re-evaluating the ABM Platform promise, deeming it overly complex and overhyped. Early adopters are recognizing the value of focusing on intent data but acknowledging it's not a standalone solution. The emphasis is shifting towards the basics, with a renewed focus on Ideal Customer Profile (ICP) at the core of marketing strategies. CMOs are increasingly realizing that ABM Platforms do not equate to effective ICP Marketing. As we anticipate a new wave in ABM, the future is steering away from costly platforms towards fundamental principles. It’s time to embrace a strategic approach centered around ICP for more targeted and impactful marketing efforts. #ABM #Sales #Marketing

CEO: We have 3 months to get 5 POCs for the new enterprise SaaS tool we're launching CMO: New tool to a new market and ICP, doable? ME: Highly unlikely CEO: But we do have the $100,000 calculated for campaigns CMO: Yeah, but we don't have the planned content CMO: And we still haven't finalised the company lists or ICP with sales ME: So we have zero awareness, indecision/unknown ICP, ads that we hope are on message, 1 blog... and we need 5 POCs within 3 months? 😑 Unrealistic expectations from campaigns are a huge issue 😫 They create distrust between Marketing <> Sales <> C-level management 💰 They waste money and time as campaigns are aborted prematurely --Well-planned and managed (paid and organic) campaigns should form short ~3-month sprints. --The culmination of sprints will lead to a marathon. --This will not be a world record-breaking <Tigist Assefa> marathon, but it will create the sustainable pipeline companies crave. Unfortunately, there are no shortcuts.... nor flying pigs NOTE: NO pigs were harmed in the production of this image. #b2btechmarketing #useracquisition

How to overcome the 'under-utilisation' of your martech stack 🖥️ According to Gartner's recent Marketing Technology Survey, in 2023 marketers’ reported using only 33% of their total martech stack capability, which is down from 42% in 2022 and 58% in 2020. There is a worrying trend that B2B marketers are facing when it comes to technology and it's sometimes referred to as 'under-utilisation'. In this blog, Network members ROMI Associates explains what's really behind the problem and what can be done about it. https://lnkd.in/evUZpvWS #martechstack #techcapability #marketingtechnology #b2bstrategy #thegonetwork