Mike Rossi’s Post

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Founder & CEO of Smile.io | World's Most Trusted Loyalty Platform

Loyalty programs at scale can be a financial liability... but they don't have to be. For our largest brands—many public or gearing up to IPO—loyalty isn't just about points and perks. Their CFOs and VPs of Finance need to figure out how to account for millions in unclaimed points and VIP benefits sitting on their books. Of course, the gains to CLV almost always make these programs no-brainers (especially at scale), but that doesn't remove the need for thorough reporting & financial management. That's why we invested heavily in the reporting & finance side of loyalty at Smile.io. We work directly with CFOs, VP Finance execs & their teams to: ➝ Track real-time point liability ➝ Account for unclaimed loyalty & membership/VIP benefits ➝ Generate any report they need, in any format they need it One way brands can manage this ongoing liability is through point expiration: Let's say you're a shoe brand—annual expiry works because it matches how often people typically buy. But the timeline can be whatever makes sense for your business. Whatever the timeframe, those “Hey, your points are about to expire!” emails turn into some of our most effective campaigns. So you transform a potential liability into something that drives sales, and that customers really appreciate! Because running a successful loyalty program isn't just about customer engagement—it's about making it work for your finance team too.

Tommy Clark

CEO @ Compound | Co-founder @ Bluecast | Building a social media agency for B2B companies

2mo

I like the piece here about the shoe brand - tailoring your rewards system in a way that makes sense for your industry/customer base is great

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