What’s the one thing your audience will remember about your brand this month? December is here, and while it’s easy to get caught up in the hustle of year-end sales and campaigns, I want you to pause and ask yourself this vital question.
The holiday season is not just about selling, it’s a time to build stronger connections with your community.
Think about it: people are bombarded with ads, discounts, and promotions. If your focus is solely on pushing sales, you risk blending into the noise.
Here’s what I recommend:
1️⃣ Show gratitude: A heartfelt thank-you goes a long way. Post about the support you have received from your customers, your team, or even your social media followers. Something as simple as, “Here’s what your support meant to us in 2024,” can leave a lasting impression.
2️⃣ Reflect on your journey: December is the perfect time to share your story. What were your biggest wins? What lessons did you learn as a small business owner this year? Transparency makes your brand relatable, and relatability builds trust.
3️⃣ Engage meaningfully: This is your chance to deepen the relationship with your audience. Ask questions like, “What’s been your biggest achievement this year?” or “What’s one goal you are setting for 2024?” These are not just icebreakers, they show your audience that you value their input.
A secret you don’t know is that the brands that stand out during the holidays are the ones that focus on being human. Authenticity usually wins over algorithms.
But let’s be real, this takes intentionality. You don’t need a huge marketing budget or a complicated strategy. You just need to show up consistently and connect in a way that feels genuine.
So, tell me, what’s your focus for December? Building relationships, strengthening your community, or just crossing your fingers for the holiday rush? Let’s discuss in the comments.
Content is King. Community is Queen. Never forget that.
Head of Social Media at ABOUT YOU | prev. Mytheresa & Christian Louboutin
11moGreat execution!! Well done Mihai Manaila ☺️🤝🏼