Mihai Manaila’s Post

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Social Media, Creative Advertising, Brand Strategy | About You, Mytheresa.com, TikTok | Bocconi, ESSEC LVMH Chair

Alles Gute zum Geburtstag, ABOUT YOU! 🎂 To celebrate 10 years of business, we asked cake designer and internet sensation Meruyert Nursila to lend her mesmerising artistry to both top and bottom of the funnel marketing imperatives. The result? A 45 seconds captivating and delicious narration, able to spark curiosity, retain attention and please the eye — but most importantly to articulate a story around core branding elements and to reward/convert our online communities. In case you are browsing from the EU before April 21st, watch until the end for a sweet surprise. 👀 🛍️ Warmest thanks to Merul & Alua, Alexandra Sanders and Julia Stehr. Here’s to proving that social media is more than just "going viral"!

Alexandra Sanders

Head of Social Media at ABOUT YOU | prev. Mytheresa & Christian Louboutin

11mo

Great execution!! Well done Mihai Manaila ☺️🤝🏼

Riccardo Papa

Business Finance Senior Consultant at PWC

11mo

In love with the contrast between the delicacy of the process and the solidness of the final result! Bravo 👏! Mihai Manaila

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