Excited to see this piece live mostly because of the Important insights and advice it gives to #CPG companies looking to drive incremental #ROAS during uncertainty times! Thank you Ad Age! #attribution, #measurement, #inflation, #valuewars, #InMarket
Hot off the press! "The Fundamentals of CPG Measurement—What Marketers Need to Know" by InMarket's Michael Della Penna just went live on Ad Age! In an era of fragmentation across both shopping behaviors and media consumption patterns, it is harder than ever for CPG marketers to understand what efforts are actually driving incremental sales and where they're occurring. Fortunately for marketers, InMarket's newly released LCI for CPG empowers them to holistically measure and optimize the incremental impact of their campaigns across individual retailers, channels, and KPIs. Now, CPG marketers can leverage this granular reporting to drive iROAS, incremental sales lift, projected sales, and more! In this Ad Age article, Michael Della Penna outlines the four guiding principles of effective CPG measurement that every marketer needs to know to drive success in 2025 and beyond. Read the full article here: https://bit.ly/3CYKGQZ #measurement #attribution #marketing #advertising #CPG
