Michael Della Penna’s Post

"Anything in media that seems to be ‘dying’ is more likely evolving. By understanding those changes, we can get ahead of the curve and seize new opportunities for our clients while shaping the future of our industry.” Managing Partner for Strategy Rik Moore, joins industry leaders to share his opinion on what advertisers should leave behind in 2025 and which approaches are worth reconsidering as we plan for the year ahead and look toward the future. Find out more via MediaCat in the comments below. ⬇️ #MediaAgency #Advertising #StaySmart

"Anything in media that seems to be ‘dying’ is more likely evolving. By understanding those changes, we can get ahead of the curve and seize new opportunities for our clients while shaping the future of our industry.” Managing Partner for Strategy Rik Moore, joins industry leaders to share his opinion on what advertisers should leave behind in 2025 and which approaches are worth reconsidering as we plan for the year ahead and look toward the future. Find out more via MediaCat below. ⬇️ https://lnkd.in/ehSnEQGn #MediaAgency #Advertising #StaySmart

Jacquelyn Baker, CEO of Omnicom Commerce Group, shares why #CommerceMedia is taking the pole position in today’s media landscape - bringing consumers exactly what they’re seeking, exactly where they are. #AdvertisingWeek

Will data exchange infuse more storytelling and experiential marketing into retail media? Our SVP of data and retail media, Claude S. believes so. In this 2025 ADWEEK predictions piece, he says, “Retailers, as the new publishers, are connecting to media sources, stories, and environments to bring emotional content into the store.” 

 For more on how retail media partnerships may evolve in the year ahead, check out the full article in the comments below. 

 #RetailMedia #Storytelling #ExperientialMarketing

It's almost Advertising Week! LoopMe CRO Lisa Coffey will be kicking off the week on stage with dentsu's Sarah Stringer, Deutsch NY's Karen Benson and Mediaplus Group's Jasmine Presson. Join us at 2:50PM on Monday, October 7th to hear these industry leaders share actionable insights on integrating performance media and brand advertising to achieve sustainable growth: https://hubs.li/Q02S8Z7m0 #AdvertisingWeek #AWNewYork24 #brandadvertising

In light of Kite Hill PR’s Retail Media Network playbook release, Tiffany Guarnaccia shared her insights with Agility PR Solutions on how communicators can leverage and navigate launching into RMNs. With advertising spend in the sector reaching unprecedented heights, communicators have an amazing opportunity to utilize RMNs to enhance brand visibility. Click the link below to find essential strategies to unlock the potential of RMNs. #RetailMediaNetworks #BrandStrategy #AdvertisingTrends

The social media landscape is crowded and moves like rapid fire, but it's no secret that's where convenience store retailers need to be. After all, it's one of the most effective ways to reach an array of consumers, engage with them and build brand loyalty. In this article by Convenience Store News, Harbor’s Marketing Manager, Melissa Harbeck, shares her insights on how C-Store operators can get started and develop effective strategies when it comes to social media: https://lnkd.in/gH4YHQqy

FYI: Retail media is growing fast but lack of measurement is a concern (Marketing Week): By Ben Davis, editor at Econsultancy. The scale of retail media growth is quite hard to get your head around. Some estimates say it will account for a fifth of all US ad spend this year. However, as retail media expands, it is undergoing some growing pains – one of which is a lack of […] #DOOH #digitalbillboards #digitalsignage

Big Advertising Week next week! Check out where you can catch InMarket! #advertisingweek #AWNewYork24