Powerful news from Basis Technologies. Our product team has been jamming. We’ve released powerful new features inside Basis DSP—giving agencies and marketers greater control, cost efficiency, real-time insights, and future-proofed measurement. First, let's start with some major industry recognition. DIRECTV Advertising selected Basis as a trusted partner for its programmatic linear satellite inventory! This exclusive access gives brands the opportunity to reach premium, brand-safe TV placements beyond streaming, while leveraging the precision and efficiency of programmatic. Next, some exciting DSP capability releases: *Advanced Reach Measurement – Compare digital & CTV reach vs. linear TV and shift budget accordingly. *Real-Time PMP Stats – Live insights to optimize private marketplace deals faster than ever. *Privacy Sandbox Attribution – Future-proof conversion tracking ahead of third-party cookie deprecation. *Viewability Sampling Rate – Control measurement costs by selecting how many impressions to track. Why this matters: ✔ Exclusive DirectTV Inventory available in BasisDSP ✔ More efficiency & cost savings ✔ Smarter decision-making in real time ✔ A future-ready platform that continually adapts to industry changes #AdTech #DigitalAdvertising #BasisDSP #Automation
