Melissa Baratta’s Post

🚀 5 Paid Search Trends of 2024🚀 The digital marketing landscape continues to evolve, making it crucial to stay ahead of the curve. Our latest blog dives deep into the top 5 paid search trends that are reshaping the industry in 2024. From leveraging AI to enhance user experience to refining ad copy for better engagement, we've got the insights you need to thrive in this dynamic environment. 🌐✨ 🔗 Read the full article here: https://lnkd.in/eqnkRpiq #DigitalMarketing #PaidSearch #SEM #AI #Innovation #SDdigital Google Ads (Google Partner)

In my latest on Search Engine Journal, I share details on how ☝ YOU power the AI to get awesome PPC ad creative. ⭐ My favorite in this post: One piece I don't hear people talking about much is how critical it is to have top-notch landing pages. The ad platforms are relying heavily on your website for copy and cues, yet maintaining a perfect website is a top challenge for marketers. Read more and share the info! 💛 https://lnkd.in/gnuBdVXM Happy optimizing! 😁 #ppc #googleads

Use the Power of AI for Smarter Google Ads Let's have a look into how AI-powered optimization can improve your Google Ads campaigns. Learn about automated bidding strategies, AI-generated ad copy and more. #GoogleAds #AI #DigitalMarketing #SEO #PPC https://lnkd.in/gXPDXA4t

3 Predictions for Google Ads in 2025 🔮 Want to get ahead of the curve with these insights on what’s next for Google Ads? Check out this article by Search Engine Land and read all about how... 1️⃣ AI-Driven Campaigns Take Over: Expect more automation and smarter tools to streamline account management, making AI essential for success. 2️⃣ Demand Gen Will Shine: This campaign type, similar to paid social strategies, will become a go-to for upper-funnel marketing with creative, scroll-stopping content. 3️⃣ Holistic Marketing Strategies Rein Supreme: Strong client relationships and optimising beyond the ad account (think landing pages and branding) will drive greater results. While the fundamentals remain, adapting to new tools and trends is key. Are you ready for the next wave of PPC evolution? 🌊 Read the full article here: https://buff.ly/407IttS. #Googleads #digitalmarketing #AI #predictions

What are your thoughts on the use of AI in paid ads?

Interesting read on Social media intelligence and social listening to help inform SEM and paid media advertising. Get in touch with us today to learn more about the Canadian use cases in the Pharma and Medtech sector. #sociallistening #digital #pharma #medtech #iqvia https://lnkd.in/gmak5J68

The four trends to watch in the 2025 creator economy https://lnkd.in/eCtEWnp8 #SimSof #SocialMediaMarketing #DigitalMarketing #EmailMarketing #ContentMarketing #WebDev #Webdesign #eCommerce #SEO #PPC #Harpenden

The four trends to watch in the 2025 creator economy https://lnkd.in/emVb4STr #SimSof #SocialMediaMarketing #DigitalMarketing #EmailMarketing #ContentMarketing #WebDev #Webdesign #eCommerce #SEO #PPC #Harpenden

Are you ready to revolutionise your marketing strategy? We are excited to announce the official launch of AI for Marketing, a venture dedicated to helping businesses unlock the potential of AI to supercharge their marketing efforts. Why should you care? Because in the fast-paced world of marketing, AI is no longer a luxury; it’s a necessity. Yet, many businesses struggle with knowing how to effectively integrate AI into their marketing strategies. That's where AI for Marketing comes in! Our mission is to bridge this gap, offering customised AI solutions to help businesses like yours become more efficient, save costs, and enhance performance. Here’s why you should consider incorporating AI into your marketing: 1. Unlock AI Potential: Stop guessing and start understanding how to use AI to your advantage. 2. Boost Efficiency: Automate repetitive tasks, freeing up your team to focus on strategic initiatives. 3. Save Money: Reduce costs and achieve better results without increasing headcount. 4. Drive Results: Leverage AI to improve client outcomes, take on more work, and ultimately have more time to focus on higher leverage activities. These are the strategies that will truly move your business forward. Explore Our Solutions: - AI for Google Ads: Maximise ROI with AI-driven research, strategy, and copywriting. Learn more: https://lnkd.in/eGZ6Bw4n - AI for Paid Social: Enhance social media campaigns with precision audience and competitor research, ad copy, and design creation. Explore: https://lnkd.in/ez5n5Ugi - AI for Reporting: Simplify data reporting and analysis to gain actionable insights effortlessly. Details: https://lnkd.in/exzqa58R - AI for SEO: Increase visibility with AI-powered optimisation in strategy, creation, and implementation. See how: https://lnkd.in/e43anb8u - AI for Copywriting: Generate high-quality, on-brand content across any channel with AI assistance. Find out more: https://lnkd.in/er9CQXNA - AI for Lead Generation: Find leads and reach out to them with hyper-tailored outreach and optimise campaigns at scale with AI-driven strategies. Discover: https://lnkd.in/eDahwHST Visit our website to learn how AI for Marketing can transform your business: aiformarketing.co.uk. We'll be sharing valuable content on AI and marketing regularly, so be sure to like and follow for more insights. What are your thoughts—can AI handle complex marketing strategies and campaigns? We believe the combination of human creativity and AI efficiency equals the ultimate story. Customising your own AI solutions gives you a much greater edge, but more on that in posts to come. #AIforMarketing #AIDrivenSolutions #MarketingInnovation #BusinessGrowth #Efficiency

It’s been one week since Google released its AI Overviews in search results. If your business relies on PPC ads, here’s what you need to prepare for: 🔮 What’s Changing? Google’s AI Overviews will reduce clicks to end websites. More searches will end on the search engine results page, especially straightforward queries that can be answered in a couple of paragraphs. . 📉 Impact on Publisher Sites: If you’re a publisher, this is a big deal. Historically, your revenue came from blog articles that drew traffic via organic search. For example, an article on Denver’s population trends might have brought in 10,000 visitors a month. These visitors would spend 20 seconds on your page, get the info they needed, and leave. Meanwhile, you’d serve them ads and earn revenue. With AI Overviews, fewer people will click through to your site. They’ll get the info directly from the search results. Imagine losing 25% of your traffic overnight—what happens to your ad revenue? 💰 Rising Costs for Advertisers: Less traffic means less ad real estate. Advertisers will face increased competition for fewer spots, driving up costs. If 10 competitors want to advertise on a site that now has 25% less traffic, bidding wars will ensue, pushing ad prices higher. 🌐 Broader Advertising Landscape: Expect similar trends across paid social and paid search channels. If advertising real estate declines, advertisers will shift their budget to Google Ads, Facebook Ads, etc. More demand means higher prices for every click. To those heavily reliant on PPC: what are you doing to prepare for this shift?