Mbali Mbatha’s Post

This is an interesting Pew Research Center study on news influencers in the US, highlighting the changing landscape of news providers. Fun fact: among major social-media platforms (no Bluesky Social yet) only on TikTok gender and political orientation balance are maintained. The full report is here: https://lnkd.in/d-mscWz9

📣 Register for our upcoming webinar on unpacking the digital conversations on gender-based violence in #Poland and #Spain - https://lnkd.in/gUJGwnzt Key Highlights: ➡ Platform-Specific Dynamics: Explore how conversations about GBV vary across platforms like Platform X, #Facebook, and #Instagram. Understand the role of key influencers, narrative trends, and how audiences engage. ➡ Local Contexts: Delve into the impact of local movements on discussions surrounding sexism, consent, and GBV, highlighting why these local insights are crucial for global advocacy. ➡ Interactive Q&A: Engage directly with our Global Digital Research Specialist, Wanda Sanchez Garcia, and the #CommsHub team to ask questions and dive deeper into the findings and their implications for your work. 👉 Register now to secure your spot - https://lnkd.in/gUJGwnzt

🌟 Exploring the Instagram World: Secular vs. Religious Influencers 🌟 Have you ever wondered how lifestyle influencers on Instagram shape their online personas? Let me take you through the main findings and insights of my latest research, where we uncover the fascinating differences between secular and religious influencers. 🔍 The Secular Influencers: They often use female sexuality and stereotypes to create engaging yet controversial content. Their posts are bold and daring, pushing boundaries to connect with their followers. Through their activities, they express a sense of freedom and self-expression. 🔍 The Religious Influencers: Their approach is different – conservative yet captivating. These influencers maintain modesty, avoiding the exploitation of femininity. They offer a refreshing perspective, focusing on creativity and self-fulfillment without compromising their values. This study reveals how Instagram serves as a platform where influencers navigate and negotiate their identities, all while promoting consumerism and corporate interests. 👀 I invite you to dive into the full article and uncover the layers of this digital phenomenon. For free access: https://lnkd.in/dkG_SfsF #Influencer & Social Media Marketing #Research #Influencers #Instagram #SocialMedia #SecularVsReligious #LifestyleInfluencers #Marketing

These days it feels like the line between celebrity and influencer is blurred. 💃 What does Gen Z have to say about it? ✨ Over 64% of Gen Zs feel positive about increased accessibility to fame through social media. ❌ However, 79.4% of respondents don't feel like influencers should be considered on par with traditional artists and celebrities. 🤳 Influencers are in a category entirely of their own to us. Check out the results from our latest Koi Pond* survey, Gen Z & Fame, below! *The Koi Pond is NinetyEight's collective of over 700 Gen Zs from around the world who participate in surveys, interviews, and other research. #thoughtleadership #genzmarketing #influencermarketing #socialmedia #agency

Influencers are the new celebrities SponsorUnited did a study that analyzed the 100 most-followed celebrities and influencers on social media (50 from each group). They found that of the 825 million followers those 100 stars collectively gained in the past year, 70% of that follower growth was among influencers rather than traditional celebrities. That movie game we used to play as kids where we name an actor then movie then actor then movie is going to turn into an influencer game since younger generations don’t even know actors these days. I still think the defacto spokesperson brands work with are traditional celebrities, but that will change with time. It’s an influencers world now. We are all just living in it. Here’s a link to the study 👉 https://lnkd.in/dqAcKVea #influencermarketing #socialmedia #creatoreconomy

At #CommHub, we’re always buzzing! Join us in navigating the #GBV digital conversations on three key social media platforms. Let’s find out what’s being talked about and who's stirring things up. Jump in!

Explore 10 powerful Muslim influencers who are shaping conversations around fashion, lifestyle, and faith with their authentic content on social media. #influencermarketing #musliminfluencer

Linked is a wonderful talk by the eloquent Eviane Leidig, PhD, one of new favourite researchers, about far-right women influencers. In this talk, she outlines the key points of her book "The Women of the Far Right." Takeaways include: 1) Far right women influencers use influencer practices and networked intimacy on social media to recruit and radicalize people into the far right. 2) They post seemingly apolitical content (think food vlogging, self-help advice, and childrearing tips) interspersed with far-right ideologies (often conveyed through coded language) to relate and appeal to large audiences. 3) Ultimately, these women are essential to the reproduction of the far right, as they play a key role in normalizing and legitimizing far-right ideology to mainstream audiences.

With #elections around the world at stake: Target the #disinformation networks, not the influencers. To counter #misinformation efforts, more effective strategies may be to 1) build issue-oriented social media networks that aggressively push and re-share balanced and accurate information; and 2) push fact-checked information into identified “issue exploiter” networks. Fascinating research from Aimei Yang and Dmitri Williams brings key insights: 1) Identifying the three types of disinformation spreaders: click-baiters, issue exploiters, and political manipulators 2) Showing that “issue exploiters” generate greater “social value” to magnify content across social media networks 3) Presenting that the structure and activity within co-sharing networks is more important than the quality of messages or the individuals (influencers) involved. Potential practical counter-disinformation approaches?: Incorporate strategies that target network disruption, rather than focusing on individual spreaders. Target critical issues, and create robust co-sharing networks around those issues, rather than countering specific influencers or individual politicians. #medialiteracy #internationaldevelopment #factchecking #mediadevelopment #socialmedia #AI https://lnkd.in/eZcicnvu

We just released our latest IZEA Insights report, Influencers & The 2024 Election. Our survey of over 2,000 U.S. social media users reveals the powerful impact influencers have on political engagement during this election cycle. The findings highlight how influencers are actively shaping public opinion and the critical role they play in political discourse. 🇺🇸 Here are a few of our key takeaways: - 82% of influencers plan to share their political views online during the 2024 election. - 52% of social media users believe that political content from influencers contributes to their understanding of political issues. - 46% of social media users ages 18-60 have changed their political opinion based on an influencer’s content. The 2024 election will be heavily influenced by what happens on social media. Influencers are not just participants—they are key drivers of political change. Download a free copy of the report today: https://izea.me/3WQQCRW