Matt Matros’ Post

Are you feeling the weight of running a CPG brand alone? The constant need to innovate, scale, and stay ahead can be overwhelming. We get it. That’s why we launched Founder Cohorts... ✨ Founder Cohorts is not just another course; it's a transformative experience that connects you with industry leaders and peers to elevate every aspect of your business. Navigating Fundraising to Coman partnerships to Sales support and more, this program provides actionable insights and personalized support to help you scale with confidence. 🌱 Our cohorts bring together like-minded founders who are as committed to success as you are. Share, learn, and grow together. 🤝 Invest in yourself and your business. The knowledge and connections you gain here will deliver ongoing benefits in every stage of your business. Apply Now for the Fall Cohort - Limited Spots Available! 👉https://hubs.li/Q02NzR7y0 #FoodandBeverage #CPGIndustry #Founders #FoundersCohorts

Welcoming 2025!! 🥳🥳🎊 This year will be a year of growth as we embark on a journey to learn, innovate and bring something new on the table. To making this new year more happening, more growing and more successful...wishing everyone a HAPPY NEW YEAR!! Hitesh Tripathi Hi Pitch Designs #newyear #growth #growthmindset #buildingbrands #foodconsulting #foodconsultant

Isn't it ironic? The good advice that you just didn't take? (s/o Alanis) In reality it's not always easy to find the right people to offer that good advice. That's why I signed up with Intro to support Food and Beverage founders who need support scaling business, building brands or defining growth strategies that sustain. I'm a CPG Boss with 20+ years experience working with over 100 founders across family owned shops, medium sized public companies and large multinationals. I help entrepreneurs make their next move. Let's talk: ✔️ All things CPG ✔️ Growth Strategy ✔️ Strategic Partnerships ✔️ Brand Building ✔️ Portfolio Strategy ✔️ & more Humbled to be on Intro alongside world-class experts like to be on Intro alongside world-class experts like Dani Calogera (Marketing Exec + Brand Builder), Scott Kitun (Co-Founder @ Songfinch), Soren Iverson (Ex: Design at Cash App), Garima Ahluwalia (Founder of Joly Beauty), Larry Hryb (Executive at Microsoft, Xbox) and Joseph Holberg (VC backed Founder/CEO of Spring, acquired 2023) Want to hop on a 15-min call this week? Book me here: https://lnkd.in/guuwPeH6

🍩 ICYMI 🍩 We recently shared some exciting news – New Engen has officially acquired Donut Digital, a creative-led performance marketing agency based in Manhattan Beach, CA! 🎉 In case you missed it, we were also featured in Fortune! Here’s a bite-sized highlight: “New Engen, a portfolio company of Insignia Capital Group, acquired Donut Digital, a Manhattan Beach, Calif.-based performance marketing agency.” Thank you to Allie Garfinkle for the mention. This acquisition strengthens our creative foundation, building on Donut Digital’s bold and fresh approach to high-performance creative—especially on #TikTok. You’ve probably seen their work for brands like MeUndies, PROSE,Caraway, and Spindrift Beverage Co, Inc. 🔥 This recognition is a sweet reminder of how our team continues to grow (and yes, we’ve been taking bites out of our big goals 🍩). 🙌 If you haven’t seen the full press release yet, check it out via the comments below. A huge thanks to our amazing team and partners who have been part of this journey. We’re incredibly proud of the work we’re doing together and look forward to what’s next - onwards and upwards! #DigitalMarketingNews #TeamGrowth #MilestoneMoment #CreativePerformance #MarketingAcquisition #Growth #FortuneFeature

🌟🎉 We are thrilled to welcome 𝐃𝐚𝐫𝐫𝐲𝐥 𝐃𝐮𝐫𝐫𝐚𝐧𝐭 to the adStartr Advisory! With over 30 years of experience building iconic media brands like 𝟓𝐂𝐂, 𝐒𝐔𝐍 𝐅𝐌, and 𝐓𝐫𝐢𝐩𝐥𝐞 𝐌 stations across Australia, Darryl's commitment to innovation aligns perfectly with adStartr's values. 🔝𝐖𝐡𝐲 𝐖𝐞'𝐫𝐞 𝐄𝐱𝐜𝐢𝐭𝐞𝐝: 💡 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: Darryl's extensive experience offers valuable insights and strategic direction. 💡 𝐓𝐫𝐚𝐜𝐤 𝐑𝐞𝐜𝐨𝐫𝐝: His accomplishments speak for themselves – building and transforming prominent media brands. 💡 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐒𝐩𝐢𝐫𝐢𝐭: Darryl's teamwork-oriented approach aligns with our focus on collaboration. 💡 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: He shares our dedication to exceeding client expectations. 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐚𝐛𝐨𝐚𝐫𝐝, 𝐃𝐚𝐫𝐫𝐲𝐥! 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐭𝐢𝐦𝐞𝐬 𝐥𝐢𝐞 𝐚𝐡𝐞𝐚𝐝.🚀 #adStartr #MarketingLeadership #IndustryExpertise #Collaboration #Advisory 🌟🎉

Success is no accident—it’s the result of focused effort and intentional action. As you begin this Monday, remember that every decision you make today moves you closer to your goals. Looking for more insights to keep you on track? Follow us for strategic advice, and save this post as a reminder to approach your week with purpose. #Launch #LaunchCommercial #CommercialRealEstateT

✅ Session 95 Who wants to help me get to 100 mentorship sessions? I have free swag for the 100th mentee! It has been a great experience working with founders, startups, CEO's and teams to help them unpack and solve their problems with roadmaps and process. My mission since founding Left Brain | Right Brain Creative Consulting has been to help as many people as I can through my experiences and work, adplist.org has helped me as much as it has helped my mentees. See what the fuss is about, and get actionable value immediately after the meeting. #winwinwin - Michael Scott. #growth #consulting #coaching #change #transition #career #LBRB #mentorship

As our ZEST Beta Cohort wraps up, I’m deeply grateful for the trust these inspiring founders placed in me over the past 12 weeks. They shared their brands, vulnerabilities, fears, and growth with incredible openness. ZEST, created through Making Lemonade, was designed to inspire and mentor beauty and wellness founders who may not have access to the support they need at this stage. We tackled everything from storytelling, marketing, and brand-building to overcoming imposter syndrome and pitching with confidence. The experience has left me even more inspired to continue this journey. Being a founder is challenging, and bootstrapping adds an extra layer of grit. What makes this program unique is that while I guide these founders with over 20 years of brand-building experience, I am also building alongside them. I share their struggles, battles, and doubts because I’ve faced them too. I understand their journey because I am them. We’re currently in our Q3 cohort and will open a waitlist for Q1 ‘25 enrollment in September. And be sure to check out Carolina Lopez and her emerging brand BEJOU—you won’t want to miss this one! #beauty #beautyindustry #founder #femalefounder #latinafounder #brand #brandbuilding #indiebrand #indiebeauty #community #marketing #brandmarketing

The biggest secret to having the best co-founder? Let them feel like an integral part of the business. When I met my business partner and we discussed launching @Gusto Snacks, I immediately saw his passion and eagerness to be part of this journey. But what I did next made him truly immerse himself in the brand: 1. Shared ownership ↳ I gave him a significant amount of shares because I wanted him to know that greed doesn’t exist between us. It’s not about individual gains, it’s about reaching the destination together. 2. Involved Him in building the brand ↳ I let him choose the name of the brand. While I designed the brand identity, I wanted him to feel connected. Every time he looks at the packaging, he knows he’s part of it. The result? He hustles as hard as I do, cares as much as I do, and always gives 120% effort. People often say, “Find the perfect co-founder,” but the truth is, it’s also your responsibility to make them feel truly part of what you’re building. You can’t be greedy, keep everything for yourself, and then expect your co-founder to give their all in return. It’s a partnership, and that means sharing ownership, vision, and responsibility.

#StrategicMarketing The words get thrown around a lot, individually and together. Unfortunately, some use them as buzz words rather than their original intent. Strategic Marketing is more important than ever. In today's sea of sameness, if you haven't done the work to determine your point of differentiation and value proposition - are you REALLY helping your audience understand who you are and what you do? . . . #truecolorsstrategy #nuggetoftruth #seaofsameness #differentiation #valueproposition #targetaudience #brandstrategy #cornerstone #foundation