An early-stage scale-up CEO recently asked me:
'How do I deal with the competing demands? How should I prioritise?'
My feedback?
There are three things you absolutely cannot outsource as a CEO:
1️⃣ Not Running out of Money: Whether it’s closing sales, talking to investors, raising debt, or cutting costs, keeping the company alive has to be your number one priority.
2️⃣ Finding Product Market Fit: If you’ve handled survival, then your next focus is making sure your know if your business has PMF and, if not, what experiments can you run to try and get there. In some ways this ties back to Point 1, not having PMF isn’t terminal on its own but not having PMF and scaling up costs too early, without sufficient runway, often is.
3️⃣ Setting the Company Culture: Culture always comes from the top, and it’s one of the most important levers you have as a leader. I’ve seen it too many times where culture is formed more at a department level than company level and that always leads to a downward spiral of ‘us’ and ‘them’ cross teams - in a startup and scaleup you need absolutely everyone aligned on the same goals.
That’s my take from working with a lot of CEOs, but I’ve never run the race myself. For those who have, what’s your take?
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