Matt Weinberger’s Post

Vertex's Matt Weinberger sat down with Christina Farr and Jacquelyn Miller for their thoughts on how startups and their founders can benefit from "going direct" with their messaging -- talking directly to the most important people in their universe, without a middleman. Here are some key takeaways from their conversation: 1) Start close to home: Founders can refine their messaging with their board, their executive leadership team, investors, or any other group of stakeholders before taking it on the proverbial road in the form of blogs, podcasts, or videos. This also helps make sure you're aligned internally on the message. 2) Measure what matters and build a discipline: Pageviews and follower counts (probably) don't help your business in a meaningful way. It's better to figure out which audiences specifically you want to reach, and then build a discipline out of writing blogs or recording podcasts or whatever it is you want to do. A regular cadence is the bedrock of a direct communications strategy. 3) Be authentic: Nobody thinks about a problem space more deeply than a startup founder. That's why it's so important that business leaders themselves take on the responsibility of communicating directly with an audience: Even if you don't think you're a great writer, things about your market that you take for granted are probably fascinating to a broader audience. Delegating out communications duties can undermine that advantage. #startups #startupadvice #communications #marketing #publicrelations For much more, read the blog: https://lnkd.in/gGB9KU5B

Most startups struggle with sales and marketing, yet some content creators are outearning startups with 20-30 employees. Billionaires like Elon Musk, Bill Gates, Steve Jobs, Jensen Huang, and Tim Cook, along with marketing gurus like Gary Vee and Alex Hormozi, drive massive business through their content. Even Logan Paul and KSI are killing it! You don't need to sell in your content—just share informative insights or opinions about tech, the market, or start a podcast. If videos aren't your thing, write! With free channels like LinkedIn, YouTube, Facebook, and Twitter, there are no excuses. Not every founder has to be a content creator, but in a crowded market, standing out can make all the difference. Content warms up audiences, clients, investors, and users. They'll search for you and your company, and having a presence can only help. Don't worry about judgment. If people care more about your background or how you speak than what you offer, they're not the right fit for you anyway. #StartupSuccess #ContentIsKing #FounderJourney

#Startups hire #PR professionals to raise their profile with investors, make it easier to hire, build their brand and position their founders as thought leaders. But there are no guarantees. And if a startup is still stumbling toward #PMF or articulating its unique value proposition, it won’t matter which firm they hire. “PR is like gasoline on the fire, but the fire has to be lit already,” said Jenna Birch, founder of SISU, a firm that serves early-stage startups and VCs. We talked about: - how to recognize when it’s time to engage PR services - thought leadership and personal branding - her path from #journalism into #VC. - Jenna’s methodologies for assessing clients - setting realistic expectations - earned #media vs paid media - how to interview a comms firm - ballpark estimates for monthly fees - red flags to look for before signing a PR firm Thanks very much, Jenna! 📓Substack: https://lnkd.in/gfQM2_HH 🎧 Apple Podcasts: https://lnkd.in/gY8dCrtD 🎧 Spotify: https://lnkd.in/giZyukQc #comms #SISU #entrepreneurship #earlystage #siliconvalley #branding

I called out Gaetano Nino DiNardi but he's still friends with me (I think) I asked him "do you do any marketing?" at first he said "no" but then... just watch the clip and then head over to 𝐄𝐩. 𝟏𝟗𝟕 𝐨𝐧 𝐭𝐡𝐞 Modern Startup Marketing 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 we cover: - Gaetano's past life as a music producer and songwriter - I ask Gaetano about his thoughts on the MaaS Method - We define lead gen vs. demand gen and pitfalls with lead gen strategies - Advice for early stage startups that are prioritizing SEO as part of their content strategy - the number one thing early stage startups should prioritize for SEO to work - AMA: Gaetano asks me his burning question this guy is good ✌️&❤️ #startups #marketing #founders

Hey, we are Founder First, a PR agency for founders! Here’s how we boost startup’s visibility in top media, podcasts, and industry events. 💡 For early-stage startup founders, we: – Announce product launches and investment updates – Craft compelling narratives – Pitch columns, interviews, and comments – Write social media and blog posts 📈 For growth-stage startups, we assist with: – Announcing company news, partnerships, and investments – Pitching expert columns, interviews, and comments – Managing event participation – Facilitating podcast speaking And many more! Most importantly, we take a strategic approach in our work. When choosing channels and media outlets, we first consider the business goals and what results we want to achieve. Get in touch and let’s work together! https://lnkd.in/efNqQ3Hv #PR #PRforfounders #founderfirst #EU #startups #tech

[ PR Helps You Show off Your Expertise ] Launching a startup doesn't automatically confer expertise in your field. Without a recognized presence, investors may view you as an outsider. Investing in public relations means investing in establishing a track record through public opinions, mentions, and columns in relevant outlets within the startup ecosystem. Appearing as a guest on podcasts discussing industry trends, contributing opinion columns, or providing quotes on innovation can bolster your credibility. Media outlets prioritize content from knowledgeable contributors, and journalists seek insights from reputable sources. Every opportunity to speak in the press is a chance for investors to perceive you as an expert who pioneers bold innovations and possesses the knowledge and determination to build a rapidly thriving, successful venture. #pr #helps #expertise #prhelps

'The third level is where you package a service to an extent that it feels like a product' In this episode of How I'm Building This podcast, Nayrhit B, the Co-Founder of Gushwork shares his entrepreneurial journey, the challenges of building Gush, a productized service business, and insights on funding, hiring, and mental health as a founder. Here are some takeaways: - The launch of Gush was inspired by the potential of AI to transform service delivery. - Raising funds requires a probabilistic approach and having a plan B is crucial. - Maintaining growth in a venture-funded business is about compounding growth, not just absolute numbers. - Hiring in a startup requires looking for proactive talent who can thrive in ambiguity. - Productized services can democratize access to high-quality services for SMBs. Founder-led branding can significantly enhance customer acquisition efforts. Gushwork helps companies increase relevant eyeballs on their website with targeted, quality blogs written by human content writers - powered by their Advanced AI SEO Platform. Listen now: - Youtube: https://lnkd.in/ghya6qwA - Spotify: https://lnkd.in/gt4ecP7i - Other episodes as they release: https://lnkd.in/gA-FxGiP #startup #entrepreneurship

Catch Sean Campbell on the FiredUp! - The Startup Marketing Podcast as he unravels the crucial role of market research for startups. Learn from a seasoned expert how to pinpoint your ideal customer profile and optimize your market strategies. #StartupMarketing #MarketResearch #BusinessGrowth

🚀 How SaugaTalks Supports Startup Success 🚀 Exciting insights from the recent SaugaTalks with 🎤John Corcoran (B2B Podcasting Guru) on AI's impact on content marketing strategies, particularly podcasting as the new business networking tool! At SaugaTalks Studio, startups can effortlessly tap into the power of podcasting without the need for dedicated production. Here's how SaugaTalks stands out: - Showcasing Innovation: By hosting #tech and #AI thought leaders, SaugaTalks gives #startups visibility alongside #industry experts, positioning them as forward-thinking and knowledgeable. - Connecting with Mentors and Investors: Startups can access valuable connections for growth, mentorship, and funding by engaging with experts, investors, and partners on SaugaTalks. - Delivering Strategic Insights: Focusing on AI, digital transformation, and future trends, SaugaTalks enables startups to create impactful content featuring leaders, experts, and clients to elevate their solutions on LinkedIn and across social media platforms. - Accessible Content: SaugaTalks is available on major podcast platforms, helping startups reach a broader audience and effortlessly resonate with tech-savvy listeners. Partner with SaugaTalks to leverage podcasting's power for growth, authority building, and connecting with a vibrant community of innovators and experts. Let's collaborate for your brand's success! #saugatalks #podcasting #contentmarketing #content #networking #strategy

THIS is how you're gonna make your first $2 million... Let's talk focus. Statistically, 80% of your startup's initial revenue—your first $2 million—springs from just one marketing or sales channel. It's not about spreading yourself thin across multiple avenues. No, it's about finding that one golden ticket and riding it to success. As founders, our temptation to dabble in every strategy can be overwhelming. We're bombarded with blog posts, webinars, and podcasts preaching the gospel of multi-channel marketing. But here's the reality: focus is the key, especially in those crucial early stages. In the tumultuous world of startups, success often hinges on focus. Instead of scattering our efforts across numerous channels, it's about pinpointing the one that yields the most significant results. Once we've conquered that, diversification becomes a viable strategy. What's your take on this approach? Have you found your startup's golden channel, or are you still navigating the maze of marketing options? Let's swap stories and insights on how focus has fueled—or hindered—our entrepreneurial journeys.