How much equity should your company carve out for your people? Equity benchmarking data is notoriously difficult to get, especially for Australian startups, but we take a lot of influence from our US cousins. Carta has showed up with the goods and shared two key pieces of insight on startup equity. 1️⃣ ESOP pool size by stage of company 2️⃣ Pool size change over the last 2 years What are they seeing in 2024? 🌱 Seed companies • 21.8% (75th %ile) • 14.2% (50th %ile) • 10.1% (25th %ile) 🪴 Series A companies • 20.6% (75th %ile) • 15.3% (50th %ile) • 11.1% (25th %ile) 🌿 Series B companies • 21.2% (75th %ile) • 16.8% (50th %ile) • 13.0% (25th %ile) 🌲 Series C companies • 21.8% (75th %ile) • 17.7% (50th %ile) • 14.7% (25th %ile) How has this changed since 2022? Not a lot really. The median has stayed fairly stagnant, with a 1-1.5% variance, meaning total cap table has stayed largely unchanged for the average company. Top quartile Seed startups got way more generous in 2024, jumping from 19.8% of total cap table in 2022 to 21.8% in 2024 📈 Are early/riskier startups having work harder (issue more equity) to lure away talent from secure seeming companies? This trend reverses for more mature companies and the top quartile at Series C dropped from 22.9% of total cap table in 2021 to 21.8% 📉 Maybe this suggests they can get away with outlaying less equity because talent isn't going anywhere. Fascinating stuff. What is your take? — If you like this content, repost this to your network and follow me Matt McFarlane for more.
Equity isn’t just about percentages - it’s about storytelling and alignment. We’ve seen that when companies frame equity within the broader narrative of their mission and vision, it resonates more deeply with potential hires. The data showing a significant jump to 21.8% for top-quartile seed startups suggests that these companies are effectively leveraging equity to build strong foundational teams. Ultimately, the goal is to make employees feel like they’re not just working for a company but building something significant. This sense of ownership and alignment can drive engagement and loyalty far more effectively than equity percentages alone. What’s your experience with using equity to attract talent Matt McFarlane?
Wow this is super interesting to see! Great details break down of the data
Unsurprising that there has been little change since 2022 Matt - good to have it confirmed though
Equity allocation is a critical decision for any company, especially startups.Matt McFarlane
Thanks Matt McFarlane, I think you could do a whole series on upskilling HR in all things equity and ESOP! hint hint...... 😉
This is really interesting Matt McFarlane - SUPER helpful!!!
Very interesting!
Your Work, Your Wealth. You deserve great employees, you deserve less stress, you deserve to sell your business.
5moEquity bench marketing is also notoriously eh. Why? Because it doesn't factor in total reward, some engineers expect 1% of the company and are paid $300k a year while the engineers actually get 1% equity and are earning about half that in salary. While having a good sized equity pool gives you more options be aware of not giving out too much equity and to the wrong people (be careful of one off advisors asking for equity).