Matthew Reiss’ Post

'DIGITAL PROGRAMMATIC BENCHMARK PRICING POOLS?' While the allure of benchmark pricing pools in digital programmatic media buying is understandable, it's imperative to recognize their inherent limitations. However, it's essential to understand that such benchmark pricing pools may be inherently flawed and potentially misleading. #mediaauditing #mediatransparency #digitalmedia #programmaticmedia #marketingprocurement #procurement

What is Programmatic Media Buying? Discover how Programmatic Media Buying is revolutionizing advertising by automating ad purchases and leveraging data. Dive into this game-changing technology. If you would like to read the full article see https://lnkd.in/gKU8XQAc

Adapting to the New Era of Programmatic Advertising: The Cookieless Future is Here 🌟 Discover how Cookie Alternative SOV tripled year-over-year for retail and finance advertisers, and even more in our Q1 Programmatic Cookie Alternative Trends Report.  https://bit.ly/3VanNjM

Google may have extended its cookie deprecation deadline to 2025 but the work has not stopped on creating an infrastructure based on alternative solutions. Take a look at the Q1 24 Cookie Alternative Report to learn more about the cookieless supply and demand trends. https://lnkd.in/ecRd5xRn

A/B testing is a crucial part of media buying. Whether it’s testing different creatives or bidding strategies, these tests help refine campaigns and ensure maximum performance. Excited to continue exploring this as I transition into a media buying role! #ABTesting #MediaBuying #AdPerformance”

Interested in programmatic media buying? 📈 Our blog post offers a comprehensive guide on programmatic inventory and more. Whether you're looking to grasp the various types or navigate the programmatic landscape, we provide the insights you need for success. Explore the full guide here: https://lnkd.in/d3WZ-aez

Transparency in media buying is still a major issue for smaller brands! Incentive programs between large media companies and agencies continue to lead to poor decisions that don't always prioritize client interests. Discounts and cashbacks from media giants like Google are influencing media recommendations, often without clients even knowing! What's at stake? • Agencies are pocketing rebates from media owners, leaving clients in the dark. • Clients, especially smaller brands, aren’t always told that media recommendations are being influenced by incentives. • Media buys that don’t align with the brand’s goals can result in wasted ad spend and missed opportunities. Read the full article here 👉 https://lnkd.in/gvJgWU_n

Discover the ins and outs of Programmatic Media Buying! Learn how this technology revolutionizes the way digital ads are bought and sold. Dive into the details at: @profiletree

Media Buying 101 📢 Marketing professionals, especially those not deeply involved in the technical aspects of media buying, may need clarification on how media buying works. Tip #7 - How Media Buying Agencies Use Relationships to Get Better Deals Marketers on their own may not be able to get the same deals as media buying agencies or benefit from the agency relationships with media vendors. Media buying agencies have long-standing relationships with media outlets, allowing them to negotiate better deals, secure premium placements, and get access to inventory that may not be available to direct buyers. #mediabuying #relationships #agencylife

Mark your calendars for September 25th, 12:05 PM - 12:30 PM at AdExchanger Programmatic I/O in New York City! Adalytics Founder, Krzysztof Franaszek, will be taking the stage to share insights on one of the hottest topics in programmatic advertising: "Why You’re Probably Doing SPO Wrong – And How To Fix It." If you're looking to truly optimize your media buying and avoid common pitfalls in supply-path optimization (SPO), this is a session you can't afford to miss. Krzysztof will uncover the mistakes that can derail even the best SPO strategies and offer actionable solutions to get it right. Join us to learn how to navigate the complexities of SPO and make your media buying more efficient and profitable!