People often ask me what value I got from my liberal arts background. After all, I graduated with degrees in History and Theology at the height of the 2008 recession. Not quite immediately employable in that market. But my answer to the question usually sounds an awful lot like the below. However, storytelling is often an overlooked individual skill when applying for jobs because it can be so intangible. There's no test score a candidate can put on a resume that proves they can create a compelling narrative. And let's be honest, no one is really reading cover letters these days. You have to fight through the Applicant Tracking Systems first and reach the inevitable project portion of the evaluation process to prove you're a storyteller. Even businesses themselves often fail to see storytelling as a priority. Organizations that don't put time and energy into crafting their narrative and then understanding how to tell that story to different audiences will eventually become stagnant. To invest in your story (as a business or an individual) first means that you have to understand the principles of storytelling. It's these competencies that a liberal arts education provides in spades.
With Uncensored CMO about marketing, Daniel Kahneman & why the agency of others is the secret to scaling a business — thx Jon Evans 🎧👉 https://lnkd.in/dBjtaSuJ
