Canadians have so many loyalty and rewards programs to choose from—what sets them apart? Jess Lee, Vice President of Loyalty at Mastercard, Canada, says it’s more than just the points-conversion ratio. It’s about the kind of lifestyle a rewards program can offer. “Today, convenience, utility, and personalization are shaping new standards across the industry,” she told Tania Amardeil for True North Living. Beyond transactional “cashback and points” relationships, it’s about curating a truly personalized experience that lets customers integrate the program into their lives. Read more about how Mastercard is pushing the way brands think about loyalty ⬇ https://lnkd.in/entaqenz #Loyalty #Rewards #consumertrends
