Mary Ann Pruitt’s Post

Dive into the #FutureTitansofAdvertising through MediaRadar, Inc.'s recent blog post! It highlights the up-and-coming challenger brands that are innovating in advertising by experimenting with unique media combinations, inventive creatives, and strategic business approaches. https://gag.gl/WQCQUP

Best Device for Ad Recall? 📺 TV Screens Drive the Highest Ad Recall of ALL Devices #tv #advertising #effectvinsights #marketing #localadvertising

The $100s of billion global digital ad market has been paired down to a handful of global tech media players - this may be a problem for your creative production ecoystem. Here's why ---------> #productionoptimists #creativeproduction

FAST can be murky when it comes to ad placement. This article is interesting and confirms what I hear by FAST channels and Ad Agencies. It’s a foggy mess.

Connected TV may be the current favorite digital medium for retail advertisers – with Disney and Peacock among the video content providers that have partnered with retail media networks – but the audio is poised to make its move, with the support of those in radio marketing and ad creative. The numbers are working in audio's favor, according to eMarketer, which last year predicted that audio would account for 20% of digital media consumption in 2024. Now advertisers need to fall in line, as the Interactive Advertising Bureau projects audio will make up a disproportionately low 7.4% of ad spend this year.

Let's talk about ad recall. Of course, stand out creative is important. But, as video advertising has become more fragmented over the years, advertisers can't forget to consider the environment in which the ad is viewed when placing media buys. Recent data from Thinkbox reveals that context is key in video advertising recall. They found that people are more likely to remember ads viewed on televisions versus other devices in the home. Here are a few more key points: ➡️ Ad recall increases by 23% when viewed in a group setting ➡️ The right in-home advertising context can increase ad recall by up to 6.3x ➡️ High quality, professional video content drives 60% higher ad recall than non-professional content We can help get your brand's message on TVs, and those second and third screens in the home, to ensure your ads have the biggest impact possible. Send us a DM or drop a comment if you'd like to chat about your advertising goals! 🔗 Link to the full study: https://lnkd.in/g_fjMsTf #videoadvertising #mediabuying #adrecall #advertising #television #OTT

TV advertising's biggest pitfalls are rooted in outdated thinking. Chasing cheap CPMs, prioritizing short-term wins, and neglecting consistent branding can derail even the best-laid plans. To stay ahead, advertisers must embrace intellectual humility, stay agile, and continually reassess their approach to keep pace with the ever-shifting media landscape. 💪🏼 #Advertising #Agility #AdStrategy

Mediavine and Scope3 will identify and take action on decarbonisation opportunities across Mediavine’s portfolio of ad solutions. “As the largest exclusive ad management firm in the US, we have a responsibility to lead the charge towards a more sustainable digital advertising industry,” said Amanda Martin, CRO at Mediavine. “Our mission at Scope3 is to equip organisations with the insights they need to reduce their environmental impact while improving efficiency and effectiveness across the advertising ecosystem,” said David Fischer, Head of Ad Tech Platforms at Scope3. https://lnkd.in/gUJ3tZfc

Digital video -including #CTV, #SocialVideo, and #DigitalVideo- is expected to pass linear for the first time, with revenue shifting 20% over the last four years. Audiovisual Digital spend are growing nearly 80% faster than media overall (hitting $63 billion). According to David Cohen, CEO of IAB, 2023’s ad spend was 52% linear and 48% digital, and the numbers are expected to flip in 2024, becoming 52% digital vs. 48% linear (IAB newly released 2024 Digital Video Ad Spend & Strategy Report). As David Cohen puts it in ADWEEK, “CTV has all the makings of an incredibly powerful marketing machine... Of course, digital video, CTV in particular, isn’t perfect. CTV CPMs can be much higher...It is much more efficient to buy linear television—in terms of human cost to execute the buys and the cost of buying cable television,” Cohen said. “I think the industry needs to move off of efficiency as a metric toward effectiveness or delivery of business results as a metric, and I think we’ll see an even greater acceleration of CTV in the future if we move that way.” ▶️ How’s your brand or agency managing effectiveness measurement and comparing Linear to Digital Video Results? 🤔 https://lnkd.in/dY_tzhx2

Want to know where to invest in 2025? Follow the money. Here's a hint: Entertainment content generates revenues in three ways 👉🏼From the #production budget to create the content; 👉🏼From consumer audiences for access to it; and, 👉🏼From advertisers for access to the #audience. This year, those revenues will exceed $3 trillion. Where does all that #money go? Be in the Know. Read the Media C-Suite. #media #entertainment #innovation #investing #networking #management https://lnkd.in/dsCc8QYU