Digital ad spend grows 10% in 2024 and 2025

🚨 Top 10 TV Advertisers (Dec 9 - Dec 15, 2024) The latest TV advertising data reveals some interesting trends, with CRAVE TV and Tim Hortons leading the charge, followed by powerhouse brands like Tide, McDonald's, and Downy. These top advertisers are clearly capturing the attention of Canadian viewers with impactful campaigns. Notably, Febreze and Swiffer have made notable moves up the ranks, signaling growing brand momentum in the advertising space. At Adease, we provide actionable insights into TV and radio ad performance, helping businesses stay ahead of their competitors. Our real-time data allows you to fine-tune your advertising strategies, ensuring you’re always reaching the right audience at the right time. Interested in gaining a competitive edge with cutting-edge ad intelligence? Contact us today and discover how we can help you optimize your ad strategy. #Advertising #Media #Marketing #TopAdvertisers #Television #Canada #AdvertisingInsights #AdTrends #AdeaseMediaResearch

🚨 Top 10 National Television Advertisers (Jan 6, 2025 - Jan 12, 2025) 🚨 The latest TV advertising rankings show some interesting movements! The Brick continues to hold the top spot, with Crave TV and Tim Hortons in second and third. Subway and Wayfair are also performing well in the top 5. Tide made a significant jump into the top 6, while Peloton Interactive, Subaru Canada Inc, PetSmart, and Jeep Canada round out the top 10. At Adease, we offer real-time insights into TV advertising performance, helping businesses stay ahead of the competition and optimize their strategies. Whether you’re looking to track trends or refine your campaigns, our tools provide the actionable data you need to succeed. Ready to make your television ads more effective? Contact us today to learn how we can help elevate your brand’s presence! #Advertising #Media #Marketing #TopAdvertisers #Television #Canada #AdTrends #AdeaseMediaResearch

Our Account Director Maria Petkova shares key takeaways from the E-Marketer Summit 2024: - Research by IAS shows that consumers are most receptive towards advertising on shopping websites. These retail platforms are particularly valuable to advertisers due to their valuable first-party data as well as their proximity to sale. - Now retail media is also a driving force behind the growth of other channels including CTV and video. By 2027, EMarketer expects 20% of CTV ad spend to come from retail media. - While Netflix and other streaming players aren’t connected to a powerhouse e-commerce platform like Amazon, they’re finding creative ways to fill in those gaps, like partnering with other media networks (for example, NBC Universal partnering with Walmart). - The end result is to get ads in front of consumers where they’re spending most of their time. #digitalmarketing #retailmarketing #emarketersummit #retailmedia

🚨 Top 10 Television Advertisers (Dec 30, 2024 - Jan 5, 2025) 🚨 The latest rankings for national television advertising reveal some exciting changes! The Brick remains in the top spot, with Crave TV moving up to second place, followed by Sleep Country Canada in third. Peloton Interactive made a big leap into fourth, while Subway and McDonald's continue to perform well in the top 5. Wayfair, trivago, A&W Restaurants, Inc., and Government of Canada also made impressive moves up the ranks. At Adease, we provide real-time insights into TV ad performance, helping businesses optimize their strategies and stay ahead of the competition. Interested in taking your television advertising to the next level? Reach out today and let’s maximize your brand’s impact! #Advertising #Media #Marketing #TopAdvertisers #Television #Canada #AdTrends #AdeaseMediaResearch

Another great report out from Alan Wolk and TVREV focused on the synergies between Retail Media Networks and CTV environments and good insights from our President of Global Ad Sales, Serge Matta on how the two are transforming the advertising landscape. 👉Download TVREV's Retail Media and CTV report here: https://hubs.ly/Q02XYsMv0 #RetailMedia #CTV #ShoppableAds #Innovation

🚨 Top 10 Television Advertisers (Dec 16 - Dec 22, 2024) The latest television advertising rankings reveal some exciting trends! Crave TV maintains the top position, while Sleep Country Canada made a massive leap into second place. Other notable brands like Tide, The Coca-Cola Company, and Staples Canada are also making their mark in the top 5. Downy, Amazon Canada, and Swiffer continue to lead with strong campaigns, and McDonald's and Febreze round out the top 10. At Adease, we provide actionable insights that allow businesses to stay ahead of the competition and fine-tune their TV advertising strategies. With real-time data, we can help you optimize your campaigns and engage your audience effectively. Want to see how your brand can make a splash in the top rankings? Get in touch today to learn how we can help you maximize your ad impact! #Advertising #Media #Marketing #TopAdvertisers #Television #Canada #AdTrends #AdeaseMediaResearch

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV — everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

As the advertising industry moves beyond cookies, marketers must rely on their first-party data and channels like connected TV (CTV) that provide access to verified audiences. At this critical inflection point, data-driven strategies rooted in identity, retail, and more make a better TV ad experience. Last week, The Trade Desk hosted an event in Toronto with industry leaders from Rogers Sports & Media, CBC & Radio-Canada Media Solutions, Paramount, and EssenceMediacom Canada for a deep dive into how brands can grow with CTV — everything from dealmaking and technology to utilizing data and measurement to finding your audience more effectively in a post-cookie world.

Here in London at The Future of TV Advertising #FTVAGlobal, some great insights already before lunch: Justin Lebbon, the organiser: "Started the event 15 years ago - thought the issues TV industry was having would be sorted out quickly and they would need to look for other topics. But now, at it´s 15th anniversary, it is more relevant than ever." How true is that! 😉 Then, Amazon on stage: Alan Moss, VP Global AdSales: "We have to get the customer experience right. On Prime, we have significant lower adload than traditional TV." Then NBCUniversal with Marc Marshall: "Protecting the user experience at Peacock helped the platform grow. Now we are bringing the learnings to linear...  Premium content performs 20+% better than on demand...  For 95 years (of 100 years next year) we only had Nielsen as feedback. Now we are getting smarter with 1st party data!  This is where we build advantage besides meeting industry standards in measurement... Domino´s testcase brought 38% increase in pizza sales after 25 years of advertising with NBCU with total video approach and use of data vs. reach and frequency. We are going to build a single ID across all our platforms. I am very excited" he says. I am very excited about the discussion on data use and monetization in CTV over the next couple of hours and some deep dives I will have with service providers, tech suppliers and media owners.

The future is decisioned media buying, so what’s stopping you from leaning in? We’ve developed a straightforward guide with a timeline and action items to facilitate your upfront activations on our platform to help you prepare for a connected TV (CTV) launch.