MarTech’s Post

While AI is powerful in processing data and automating tasks, it’s the human touch that gives it direction and purpose. This article highlights how combining AI with human wisdom can take marketing efforts to the next level. AI can analyze vast amounts of data, but it’s human insight that interprets this data in meaningful ways, creating strategies that truly resonate with audiences. It’s about blending technology with experience, creativity, and empathy to deliver more effective marketing. #AI #Marketing #MarketingStrategy #Human

Marketers can use AI technology to identify trends and forecast them. Based on the insights received, they can decide how to allocate their budgets and who to target. https://ow.ly/tPOR50UNGY6 #marketing #martech #technology

Marketers can use AI technology to identify trends and forecast them. Based on the insights received, they can decide how to allocate their budgets and who to target. https://ow.ly/ApKz50ULOYU #marketing #martech #technology

Marketers can use AI technology to identify trends and forecast them. Based on the insights received, they can decide how to allocate their budgets and who to target. https://ow.ly/1ZWx50UR187 #marketing #martech #technology

While AI brings incredible data processing power and predictive capabilities, integrating human wisdom is what truly elevates its potential. I have always thought the human element which understands context, emotion, and ethics should be at the core of AI integration. Wisdom helps guide AI’s decision-making, ensuring that the strategies and campaigns created are not only efficient but also resonate deeply with audiences. This blend of technology and human insight is where the real magic happens. Some great insights here. #AI #marketing #technology

Marketers can use AI technology to identify trends and forecast them. Based on the insights received, they can decide how to allocate their budgets and who to target. https://ow.ly/hbok50UPn7v #marketing #martech #technology

Marketers can use AI technology to identify trends and forecast them. Based on the insights received, they can decide how to allocate their budgets and who to target. https://ow.ly/qPeJ50UOyGK #marketing #martech #technology

back from a short vacation and sharing some key insights on the 2024 Marketing AI Institute's State of AI in Marketing. What really stood out for me was that people/employees understand they need to learn how to leverage AI, and they want to, but their companies are slow to provide the training, policies, and roadmaps to do it effectively. The opportunities that generative AI and AI overall provide go so far beyond writing content, but without the right investigation, planning, and roadmap, a company isn't going to figure out how to use it best. That's disappointing. How long will companies continue to talk the talk - and tell employees to get onboard and that they may lose their jobs if they don't, and yet don't back it up with all the things employees need to be successful? If you are a company out there who is developing your AI strategy and roadmap, reach out and share what you are doing. #genai #ai #martec #marketingstrategy

A deeper look into the integration of AI and marketing. What is already here and what lies ahead? #marketing #AI

Marketers can use AI technology to identify trends and forecast them. Based on the insights received, they can decide how to allocate their budgets and who to target. https://ow.ly/mJbH50UQesm #marketing #martech #technology