Martechvibe ’s Post

CONTENT-TECHNOLOGY.COM Nine Picks Magnite’s SpringServe to Manage 9Now Programmatic Ad Demand. Nine and Magnite, the independent sell-side advertising company, have announced they have strengthened their partnership, with Nine adopting Magnite’s SpringServe solution to manage delivery and mediation of its programmatic demand […] The post Nine Picks Magnite’s SpringServe to Manage 9Now Programmatic Ad Demand appeared first on Content + Technology. http://ow.ly/R4Gu105sTik

The $100s of billion global digital ad market has been paired down to a handful of global tech media players - this may be a problem for your creative production ecoystem. Here's why ---------> #productionoptimists #creativeproduction

CONTENT-TECHNOLOGY.COM Nine Picks Magnite’s SpringServe to Manage 9Now Programmatic Ad Demand. Nine and Magnite, the independent sell-side advertising company, have announced they have strengthened their partnership, with Nine adopting Magnite’s SpringServe solution to manage delivery and mediation of its programmatic demand […] The post Nine Picks Magnite’s SpringServe to Manage 9Now Programmatic Ad Demand appeared first on Content + Technology. http://ow.ly/R4Gu105sTik

FAST can be murky when it comes to ad placement. This article is interesting and confirms what I hear by FAST channels and Ad Agencies. It’s a foggy mess.

Dive into the #FutureTitansofAdvertising through MediaRadar, Inc.'s recent blog post! It highlights the up-and-coming challenger brands that are innovating in advertising by experimenting with unique media combinations, inventive creatives, and strategic business approaches. https://gag.gl/WQCQUP

Digital Video Ad Spend Will Exceed Linear for the First Time

🚨 The Tech Tsunami is Here. Will You Sink or Swim? 🚨 The latest Arcom and DGMI study predicts annual ad revenue growth of +2.3% by 2030. Sounds promising, right? Think again. This growth will largely be devoured by the GAFAM giants, leaving traditional media fighting for scraps. At BuyTryShare, we understand the harsh reality: the rules of advertising have changed, and the stakes for traditional media have never been higher. 🔑 Innovation is not an option—it’s your survival strategy. BuyTryShare is here to empower media Ad Sales Houses like TF1 PUB, M6 Publicité, FranceTV Publicité, RMC BFM ADS, NBCUniversal, Disney Advertising, RTL AdAlliance, Mediaset/ Publieurope, ATRESMEDIA PUBLICIDAD and more around the world. Our tech-driven solutions combine consumer trust with the power of screens, maximizing relevance, engagement, and ROI for your campaigns. It’s time to fight back and reclaim your share of the ad revenue pie. 💡 Why does BuyTryShare care about traditional media? Because we believe in you. Because independent, algorithm-free information is essential for democracy. Because your unique storytelling connects and informs in ways tech platforms can’t replicate. The future of advertising doesn’t belong solely to the tech giants. It belongs to innovators willing to embrace change. It belongs to you. 👉 Ready to reinvent your approach to advertising? Let’s talk. Learn more here. https://lnkd.in/e-29SjH9 #BuyTryShare #MediaInnovation #AdSalesTransformation #TraditionalMedia #AdvertisingFuture

Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse: Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance. #Mediaocean #Innovid #AdTech #Advertising #DigitalMarketing

Channel-level ad blocking controls gives creators greater control over the types of ads displayed on their content. #media #advertising https://lnkd.in/grxfz2Eq

When it comes to video ad sales, marketers don’t need a linear path to success. According to the IAB’s newly released 2024 Digital Video Ad Spend & Strategy Report, it’s going to be a big year for digital video.