Marko Kohtamäki’s Post

View profile for Marko Kohtamäki

Professor at University of Vaasa, Head of Strategic Business Development, Visiting Prof. @LTU, #Strategy work #Business model innovation #Strategy-as-Practice #Servitization #Sustainable Product-Service Systems

Find attached a link to our newest study on: Artificial intelligence enabled product–service innovation: past achievements and future directions The paper explores the role of Artificial Intelligence (AI) in Product-Service Innovation (PSI), noting significant growth in literature since 2018 and the need for a structured review. The study identifies five clusters within the literature: 1. technology adoption barriers, 2. data-driven capabilities, 3. digitally enabled business model innovation, 4. smart design changes for sustainability, and 5. sectorial application. The study acknowledges challenges in integrating AI into business models and operations, and suggests future research directions to address these gaps. The findings highlight the transformative role of AI in business models, suggesting that managers can leverage AI to create value and gain competitive advantage. The paper calls for more inclusive research across sectors to guide AI applications in specific industries. Many thanks Rimsha Naeem for leading the development of this paper, and Vinit Parida for coauthoring. Many thanks also to Review of Managerial Science and the editor Sascha Kraus for your support. The paper is available as #openaccess

Arvi Kuura

Jazzing processes, projects, services, ... almost everything

10mo

Kiitos, olet hämmästyttävän tuottelias!

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