How print marketing can combat digital fatigue

Do you have a strategy for overcoming digital fatigue? DM me and I will happily share what we can do to help.

In a recent study, the question was, "How are you using print marketing to overcome digital marketing fatigue?" ➡ 62% use personalized, targeted direct mail. DM use is on the rise —— 91% of respondents are embracing strategic integration of print and digital channels this year, with about half of those describing their print and digital marketing channels as “closely integrated and tightly coordinated.” Learn more about it in this 2min Marketing Charts read ⤵ #directmail #digitalfatigue #gundersondirect #integratedmarketing https://lnkd.in/dxUyuEqE

Integrating Direct Mail and Digital Marketing How you reach customers and prospects will vary depending on your audience, budget, time, and other factors. In some cases, either direct mail or digital solutions may work best at producing that all-important ROI that you desire. On the other hand, some campaigns may work best when they incorporate both.  When you combine direct mail with your digital marketing efforts, you can: -Generate more leads and develop buyer personas from data collected from more online and offline touchpoints. -Attribute actions and sales to the correct channel. -Build or reinforce your digital branding and loyalty with direct mail pieces that provide staying power as well as pass-along value. -Target segmented audiences with personalized copy, images, and offers, thanks to variable data printing (VDP). -Achieve higher response rates than sending out emails alone. -Engage customers at a deeper level. Digital marketing will not entirely replace traditional marketing. Instead, both forms of marketing are evolving to coexist in the marketplace. When both are available, they offer marketers a full range of options for their marketing campaigns, helping marketers decide what methods or combinations work best to meet their goals. Let us at HomePros Guide / SaveOn help. We are the top-of-mind provider of innovative marketing solutions, focusing on the Home Improvement & Home Services Industry, we leverage data for our clients to reach in market consumers.

Combining print and digital marketing can be an effective strategy, enhancing overall campaign performance and catering to consumer preferences. #marketing #multichannelmarketing #printmarketing #digitalmarketing https://hubs.ly/Q02RKtQf0

Continued from yesterday "Is Promotional Items Dead?" Company A's Digital-Only Approach Company A decided to go all-in on digital marketing. They invested heavily in online ads, social media campaigns, and email marketing. Their goal was to make a splash and generate leads through the power of technology. The trade show arrived, and Company A's booth was sleek and modern, with large screens displaying their latest digital content. Company B's Balanced Approach On the other hand, Company B decided to take a more balanced approach. While they, too, invested in digital marketing, they also recognized the enduring value of tangible connections. Company B understood that promotional items could create a memorable experience for potential clients. Their booth featured eye-catching banners and engaging digital displays, but they also offered a selection of thoughtfully curated promotional items. From branded notebooks and pens to eco-friendly tote bags and custom USB drives, each item was carefully chosen to reflect their brand and values. More to come tomorrow ... 

Stretching your marketing budget without sacrificing results is more achievable than you think! In our latest blog post, you'll discover how targeted mailing lists, strategic email use, and creative postal discounts can make a big impact. Get ready to boost your ROI while keeping your marketing spend in check!

Are you tired of the same old marketing tactics? Discover why companies like Bespoke Post and Blume are rethinking their approach to direct mail in our latest article! Learn how these innovative brands are standing out from the competition and engaging with customers in a whole new way. #directmail #marketing #customerengagement

Traditional marketing methods remain a powerful tool for businesses seeking to attract new customers. These techniques, which include print advertising, direct mail campaigns, and networking events, allow brands to establish a tangible presence in the market. By engaging with potential customers through familiar mediums, businesses can build trust and credibility, ultimately leading to increased customer loyalty and retention. For more insights on how to effectively implement these methods, visit

Stretching your marketing budget without sacrificing results is more achievable than you think! In our latest blog post, you'll discover how targeted mailing lists, strategic email use, and creative postal discounts can make a big impact. Get ready to boost your ROI while keeping your marketing spend in check!

4 New Clients In 1 Day From A New Marketing Campaign. When you have a unique offer in your market. It doesn't take long for your competitors to swipe your offer and copy it when your primary traffic source is online. One of our agency clients has a scorching offer. For contex, his average client value is about $30K per year... (some are significantly more than this) He helps his clients manage their property investment portfolios. So rather than just really on online ads for this (which we are still doing) We crafted a hyper-targeted offline campaign that has a digital component. POSTCARDS Yep, old school. They are working like magic for him right now. Step 1 - We purchased a list of prospect data Step 2 - Segmented that list based on his best buyers Step 3 - Crafted some nice high-end postcards with a very clear offer Step 4 - Inserted a QR Code on the postcards Step 5 - Drive that code to a specific landing page with a short Video Sales Letter Step 6 - Provide people with all the information they need to book into my client's calendar OR call them directly Sometimes, you've got to think outside the box to beat the competition. The low competition medium of postcards is an important element to the success of this campaign. Crafting an offer that people WANT to say yes to is WHY this works.