Mark Ackers’ Post

G2 Winter 2025 Reports are in 👀 AccountAim is excited to be recognized once again for our customer satisfaction in Revenue Operations & Intelligence. Additionally, we've been recognized as a top four solution in the Sales Planning Grid Report, based on customer satisfaction. Other outcomes include: ✅ High Performer ✅ Best Est. ROI ✅ Best Meets Expectations ✅ Easiest To Use ✅ Easiest Setup ✅ Fastest Implementation ✅ Easiest To Do Business With ✅ Easiest Admin Thank you to our customers using AccountAim to unlock their GTM data. Every week we're finding new use cases unblocked by solving the root cause of poorly utilized data. Full breakdown 👉 https://lnkd.in/g99vxate

This year's Channel Meet Up in the UK brought a significant shift to light. Partners are no longer just measuring success based on revenue and profit. They're looking at customer lifetime value and satisfaction. They are recognising in their own KPI's that their success is tied to their customers' success. Partners are also scrutinising their vendor choices based on customer success and rationalising. Generic customer stories don't cut it. Partners need like-for-like customer success stories in the same industry, vertical, Geo, and company size. They want to see specific resolutions to pain points. Vendors need to place greater emphasis on how they help customers succeed. And not just in the short term. There needs to be a narrative that highlights the long-term value and longevity of their partnership. It's not just about making a quick buck. It's about building a lasting relationship that brings value to both parties. That's the future of successful partnerships. 🚀 Customer success and longevity is a key metric for vendors and partners alike so needs to be your priority. If you want to be involved in all of the discussions and Q&As at our next event in Boston, follow the link below: https://lnkd.in/ev9fYAyh

The foundation of e-commerce success is mastering an 8-stage sales funnel. Focus on every step to convert leads into customers: 1️⃣ Attracting leads 2️⃣ Capturing contacts 3️⃣ Nurturing relationships 4️⃣ Presenting your solution 5️⃣ Overcoming objections 6️⃣ Closing the sale 7️⃣ Upselling 8️⃣ Delivering a top-notch experience

🔄 Why Customer Retention Should Be Your Top Priority 🔄 Did you know it’s 5-25 times more expensive to acquire a new customer than to retain an existing one? Here’s why focusing on customer retention can boost your business: – Increased Revenue: Repeat customers spend more and are more likely to try new products. – Loyalty and Advocacy: Satisfied customers can become brand advocates, bringing in new customers through word-of-mouth. – Cost Efficiency: Retention strategies often cost less than acquisition campaigns. – Valuable Feedback: Long-term customers provide insights to help improve your products and services. Invest in building strong relationships with your existing customers to drive sustainable growth. P.S. Want to double your e-commerce brand's revenue with email? Check out my FREE playbook in my featured section, I walk you through 5 simple steps.

This year's Channel Meet Up in the UK brought a significant shift to light. Partners are no longer just measuring success based on revenue and profit. They're looking at customer lifetime value and satisfaction. They are recognising in their own KPI's that their success is tied to their customers' success. Partners are also scrutinising their vendor choices based on customer success and rationalising. Generic customer stories don't cut it. Partners need like-for-like customer success stories in the same industry, vertical, Geo, and company size. They want to see specific resolutions to pain points. Vendors need to place greater emphasis on how they help customers succeed. And not just in the short term. There needs to be a narrative that highlights the long-term value and longevity of their partnership. It's not just about making a quick buck. It's about building a lasting relationship that brings value to both parties. That's the future of successful partnerships. 🚀 Customer success and longevity is a key metric for vendors and partners alike so needs to be your priority. If you want to be involved in all of the discussions and Q&As at our next event in Boston, follow the link below: https://lnkd.in/e6nz_GJb

How Do You Prevent Churn? 📉 Three incredible reps who are the best in their field will be sharing their advice on... 🤫 The importance of focusing on quieter accounts, not the louder ones 🎨 Creative ways to engage with your MIA customers 🧠 How to attend your customer meetings with THEM at the forefront ⚖️ Doing more with less and splitting your time equally across your accounts 🤝🏾 Finding ways that the product can work with the customer Join us on Tuesday 19th November 1-2pm for our webinar with Hook to learn from the geniuses that are: Reb Comer | CSM @ Hook Benjamin Kandebe | Enterprise CSM @ Go1 Max Lemmens | Global Strategic Accounts @ Adyen If you work in Customer Success or Account Management, you won't want to miss this one! Sign up now 👇🏾 https://lnkd.in/exsYSVMQ

Q4 is coming. Here's how you are going to make more money from your returning customers than you ever have before: 𝗥𝗲𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗲 𝗱𝗼𝗿𝗺𝗮𝗻𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗻𝗼𝘄. 𝗗𝗼𝗻'𝘁 𝘄𝗮𝗶𝘁. Reach out to customers who haven’t engaged with your brand recently. Use targeted emails or exclusive offers to reignite their interest. Reactivating these dormant accounts is often less costly than acquiring new customers and can quickly boost your revenue. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 "𝗩𝗜𝗣" 𝘁𝗶𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. 𝗠𝗮𝗸𝗲 𝘁𝗵𝗲𝗺 𝗳𝗲𝗲𝗹 𝘀𝗽𝗲𝗰𝗶𝗮𝗹. Establish a VIP program with exclusive perks, such as special discounts, early access to new products, or unique offers. Recognizing and rewarding your top customers enhances their loyalty and encourages repeat purchases, fostering a sense of exclusivity and appreciation. 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝗽𝗼𝘀𝘁-𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗻𝘂𝗿𝘁𝘂𝗿𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗼𝗻𝗲-𝘁𝗶𝗺𝗲 𝗯𝘂𝘆𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗿𝗲𝗽𝗲𝗮𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. Set up automated emails that offer value after a purchase, such as product care tips, complementary recommendations, or exclusive offers. By nurturing these new customers, you increase the likelihood of repeat purchases and build long-term relationships. In Q4, every customer counts. Don’t leave money on the table. By focusing on these strategies, you’ll maximize revenue from your existing customer base and set yourself up for a successful end to the year. 𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝘁𝗼𝗽 𝗤4 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘁𝗮𝗰𝘁𝗶𝗰?

Ecom businesses..... we have the easiest way to upsell, cross sell and interact with your database of customers EVER. EASY! What do you convert your opt ins at? 4, 8, 12%? Let us turn a large proportion of the 90 (ISH)% that don't buy into buyers! Then we can work out magic on the buyers! Incredibly easy but not many doing it!

Only 60% of revenue teams feel aligned on the metrics that matter. Yet, 97% of revenue leaders agree that alignment would increase: 💰 Revenue 💌 Customer satisfaction 📈 Customer retention Alignment is not consensus. Alignment is having the hard discussions, looking at the right data, disagreeing and committing to find GTM alignment, and creating the processes that deliver speed to impact that is recurring for customers. These are the hard things that will help you and your teams achieve the revenue and customer expansion outcomes that best-in-class alignment can drive. Revenue teams that are growing the fastest and achieving their targets report that they are 100% aligned. As you embark on your 2025 revenue planning in the coming months strive for alignment, not consensus. All stats come from the State of HubSpot report - check it out!

from my HBR favs: References and referrals are pure gold in the enterprise segment. Yet, many don't leverage references systematically. Embrace concepts like NRR (Net Revenue Retention) and ENC (Earned New Customers via Referrals). It's time to move beyond NPS (Net Promoter Score)! https://lnkd.in/epRNNW7m